4. THE CONCEPT
The Peanut Malunggay Cookies is a cookies that are
made up of dried malunggay with peanut. It is located at La
Paz, CABATUAN,ISABELA Philippines.
We choose this kind of business because it is unique
and you can only see and taste the Peanut Malunggay
Cookie in CABATUAN, ISABELA.
5. THE NAME OF
ENTERPRISE
The Name of the business is D’CREMS PEMACO.
The owners decided to have this kind of business
because they want unique and they want to make a new
product that is affordable to us and not expensive.
The Name of our business is conceptualized by
combining our first letter names Dan, Clarita, Rizalyn,
Ruth Joy, Erickson, Mark Jan, Marifel, Silverado. To
create a business title that something unique for
feasibility study. We choose this names because it is very
simple and easy to recognize, pronounce and spell for
customer retention of the term.
6. LOCATION OF THE
PROJECT
The D’CREMS PEMACO will be locating
across at La Paz Elementary School a long La Paz
Public Market of La Paz, CABATUAN ISABELA. We
find it ideal because there is a lot of customers on the
desired place especially during school days.
9. MARKETING MIX
To achieve the objective of a market study, it is
important to identify the 4 P’s of marketing. Basically
it is essential in dealing with our customers such as
the product that we offers, the price of the products,
promotion to be used, and the place where we
established our business.
14. TARGET CUSTOMERS
The majority of our target market
comprises the students, businessmen,
professionals, teenagers and market-goers who
need nutritious and affordable cookies and
muffins. The minority of the market includes the
motorists and others.
16. Malunggay, known as horse-radish tree or Ben
oil tree in English and whose scientific name is
Moringa oleifera is indeed a very useful plant. It is
rich in nutrients; it helps clean turbid water because
it acts as a flocculant that is able to precipitate
suspended particles; it is a source of oil; and it has
some medicinal properties. Malunggay is easy to
plant and is drought resistant. It is grown all over the
Philippines as a backyard tree and is available
throughout the year.
17. Peanuts are rich in monounsaturated fats,
the type of fat that is emphasized in the heart-
healthy Mediterranean diet. Studies of diets with a
special emphasis on peanuts have shown that this
little legume is a big ally for a healthy heart. In one
such randomized, double-blind, cross-over study
involving 22 subjects, a high monounsaturated diet
that emphasized peanuts and peanut butter
decreased cardiovascular disease risk by an
estimated 21% compared to the average American
diet.
19. TABLE 3.1 CAPITAL
INVESTMENT
FOR THE PROJECT
Capital Investment Amount in Peso
Utensil
7,610.00
Furniture and Fixture
2,700.00
Equipment and Machine
5,500.00
Office Supply
108.00
20. TABLE 3.2 LIST OF UTENSILS
AND MACHINE
Utensils Unit Quantity Unit Cost
(estimated)
Total Cost
Measuring Cup pcs 3 120.00 360.00
Measuring Spoon pcs 3 150.00 450.00
Mixing Bowl pcs 5 230.00 1,150.00
Spatula pcs 2 400.00 800.00
Tray pcs 5 300.00 1,500.00
Gas Stove 1 1 1,500.00 1,500.00
Rolling pin 1 1 500.00 500.00
Basin pcs 2 50.00 100.00
Ladle and Pestle 1 1 200.00 200.00
Muffin Tin 1 1 300.00 300.00
Total P7,410.00
21. TABLE 3.4 LIST OF
EQUIPMENT AND MACHINE
Equipment and Machine Quantity Total Cost
Over Toaster 1 2,500.00
Total P2,500.00
22. TABLE 3.3 LIST OF
FURNITURE
Furniture Quantity Total Cost
Chairs and Tables 1 set/1,350.00 1,350.00
Total P1,350.00
23. TABLE 3.5 COST OF RAW
MATERIALS
Items Estimated Cost
Flour 40.00
White Sugar 50.00
Yeast 20.00
Salt 15.00
Butter 80.00
Oil 20.00
Egg 180.00
Powdered milk 200.00
Malunggay 20.00
Peanut Butter 150.00
Choco Flavor 90.00
Condense Milk 50.00
Total P915.00
24. TABLE 3.6 SALARIES AND
WAGE
Position No. of employees Monthly Salary Monthly Salary
Manager/cashier 1 8,000.00 8,000.00
Cook 1 9,000.00 9,000.00
Dishwater 1 4,000.00 4,000.00
Total 27,300.00 27,300.00
26. TABLE 3.8 DAILY SALES
COMPUTATION
Daily Sales AM
Snacks
PM Snacks Total
Seating Capacity 10 10
Maximum Turnover
Rate
5 5
Daily Covers 50 50
Average Check 35.00 25.00 30.00
Daily Sales 1750.00 1250.00 3000.00
27. TABLE 3.9 SALES FORECAST
OF PEMACO
YEAR 1
Month
Projected Covers Project Average Check Sales in Pesos
January
3000 30 90,000.00
February
2000 18 36,000.00
March
3000 15 45,000.00
April
2500 16 40,00.00
May
2800 14 39,000.00
June
3000 24 72,000.00
July
2500 27 67,500.00
August
2500 21 52,500.00
September
2800 25 70,000.00
October
2000 30 60,000.00
November
2000 28 56,000.00
December
3000 26 78,000.00
28. TABLE 3.10 FIVE YEAR SALES
FORECAST
Month Year 1
Sale Forecast
Year 2
Sale Forecast (10%)
Year 3
Sale Forecast (10%)
Year 4
Sale Forecast (10%)
Year 5
Sale Forecast (10%)
Jan 90,000.00 99,000.00 108,900.00 119,790.00 131,769.00
Feb 36,000.00 39,600.00 43,560.00 47,916.00 52,708.00
March 45,000.00 49,500.00 54,450.00 59,895.00 65,885.00
April 40,00.00 44,000.00 48,400.00 53,240.00 58,554.00
May 39,000.00 42,900.00 47,190.00 51,909.00 57,100.00
June 72,000.00 79,200.00 87,120.00 95,832.00 105,415.00
July 67,500.00 74,250.00 81,675.00 89,843.00 98,827.00
Aug 52,500.00 57,750.00 63,525.00 69,878.00 76,865.00
Sept 70,000.00 77,000.00 84,700.00 93,170.00 102,487.00
Oct 60,000.00 66,000.00 72,600.00 79,860.00 87,846.00
Nov 56,000.00 61,600.00 67,760.00 74,536.00 81,990.00
Dec 78,000.00 85,800.00 94,380.00 103,818.00 114,200.00
Total 706,000.00 776,600.00 854,260.00 938,686.00 1,033,655.00
29. INCOME STATEMENT
D’CREMS PEMACO
Year 1 Year 2 Year 3 Year 4 Year 5
Total 706,000.00 776,600.00 854,260.00 938,686.00 1,033,655.00
Gross sale 706,000.00 776,600.00 854,260.00 938,686.00 1,033,655.00
Raw Materials 915.00 1006.5 1,707.15 1,217,865.00 1,337.65
Salaries 354,900.00 390,390.00 429,429.00 472,371.9 519,609.09
Utilities 144,000.00 158,400.00 172,240.00 191,664.00 210,830.4
Utensils and amenities 7,610.00 8,371.00 9,208.1 10,128.91 11,141.801
Furniture 1,350.00 1,485.00 1,633.5 1,796.85 1,976.535
Gross profit 1,923,275.00 2,115,602.5 2,327,762.75 2,557,849.025 2,815,864.726
Operating income 1,923,275.00 2,115,602.5 2,327,762.75 2,557,849.025 2,815,864.726
Earnings before tax 1,923,275.00 2,115,602.5 2,327,762.75 2,557,849.025 2,815,864.726
Tax
Net Profit
