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Structured Authoring Meets
Responsive Design
Mark Giffin
Mark Giffin Consulting, Inc.
Your presenter
• Long background as a technical writer
• Programming related to XML documentation
systems
• DITA a specialty
• CCMS implementation and integration
• “Documentation tools” and automation
• Company: Mark Giffin Consulting, Inc.
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Purpose of presentation
• Show that structured authoring with
responsive design can be a powerful
combination
• Not going into great technical detail
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Assumptions
• You know something about structured
authoring
• You know something about responsive design
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
The Modern Age of Documentation
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
The Modern Age of Documentation
• It’s a mess
• There is a good bit of chaos
• Many ways of authoring
• Many methods of output
• Numberless device types
• Connections with other areas of business
(SEO and others)
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
These two are dependable
• Structured authoring and responsive design
– Tech comm people talk about them
– Web developers talk about them
– Content strategists talk about them
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Structured authoring
• The parts of a document have a set purpose
• Easier to automate because it is predictable
• Pick and choose content for different purposes
• Manually done or guided (XML)
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Structured editor
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
NPR structured editor
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Responsive design
• Content displays differently depending on the
device
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Not responsive: tri-pane webhelp
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Tri-pane webhelp
on a smartphone
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Responsive webhelp
on a smartphone
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Responsive webhelp
on a smartphone
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
The reason: adaptive content
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Structured
authoring
Responsive
design
Adaptive content
• Definition: Presenting content to a user that is
based on the user’s characteristics
– User profile, selected items, search terms etc.
• Amazon is a good example (outside tech
comm)
• Tech comm examples??
• See Don Day (tech comm side)
• See Karen McGrane (content strategy side)
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Example - authoring conditions
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Example - authoring conditions
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Questions?
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Contact
• http://markgiffin.com/
• mark@markgiffin.com
• @markgiffin
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Companies and products
• SDL LiveContent Reach
• Antidot FluidTopics
• Mekon DITAWeb
• SuiteSolutions
• Probably many others
• Custom programming
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Some references
• Noz Urbina - COPE Content Modelling for
Adaptive UX
http://www.slideshare.net/nozurbina/cope-
content-modelling-for-adaptive-ux-noz-urbina
• Don Day
http://www.slideshare.net/donrday/feeding-the-
adaptive-content-monster
• Karen McGrane
http://karenmcgrane.com/
• http://www.responsinator.com/ lets you see your
site on a crappy android phone
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14
Structured Authoring Meets Responsive
Design - Mark Giffin - #stc14

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Structured Authoring Meets Responsive Design - STC Summit 2014

  • 1. Structured Authoring Meets Responsive Design Mark Giffin Mark Giffin Consulting, Inc.
  • 2. Your presenter • Long background as a technical writer • Programming related to XML documentation systems • DITA a specialty • CCMS implementation and integration • “Documentation tools” and automation • Company: Mark Giffin Consulting, Inc. Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 3. Purpose of presentation • Show that structured authoring with responsive design can be a powerful combination • Not going into great technical detail Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 4. Assumptions • You know something about structured authoring • You know something about responsive design Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 5. The Modern Age of Documentation Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 6. The Modern Age of Documentation • It’s a mess • There is a good bit of chaos • Many ways of authoring • Many methods of output • Numberless device types • Connections with other areas of business (SEO and others) Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 7. These two are dependable • Structured authoring and responsive design – Tech comm people talk about them – Web developers talk about them – Content strategists talk about them Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 8. Structured authoring • The parts of a document have a set purpose • Easier to automate because it is predictable • Pick and choose content for different purposes • Manually done or guided (XML) Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 9. Structured editor Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 10. NPR structured editor Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 11. Responsive design • Content displays differently depending on the device Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 12. Not responsive: tri-pane webhelp Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 13. Tri-pane webhelp on a smartphone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 14. Responsive webhelp on a smartphone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 15. Responsive webhelp on a smartphone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 16. The reason: adaptive content Structured Authoring Meets Responsive Design - Mark Giffin - #stc14 Structured authoring Responsive design
  • 17. Adaptive content • Definition: Presenting content to a user that is based on the user’s characteristics – User profile, selected items, search terms etc. • Amazon is a good example (outside tech comm) • Tech comm examples?? • See Don Day (tech comm side) • See Karen McGrane (content strategy side) Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 18. Example - authoring conditions Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 19. Example - authoring conditions Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 20. Questions? Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 21. Contact • http://markgiffin.com/ • mark@markgiffin.com • @markgiffin Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 22. Companies and products • SDL LiveContent Reach • Antidot FluidTopics • Mekon DITAWeb • SuiteSolutions • Probably many others • Custom programming Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 23. Some references • Noz Urbina - COPE Content Modelling for Adaptive UX http://www.slideshare.net/nozurbina/cope- content-modelling-for-adaptive-ux-noz-urbina • Don Day http://www.slideshare.net/donrday/feeding-the- adaptive-content-monster • Karen McGrane http://karenmcgrane.com/ • http://www.responsinator.com/ lets you see your site on a crappy android phone Structured Authoring Meets Responsive Design - Mark Giffin - #stc14
  • 24. Structured Authoring Meets Responsive Design - Mark Giffin - #stc14

Hinweis der Redaktion

  1. Purpose: to enable adaptive content, you have to be able to author content, and you have to be able to display it. The mechanism of how you gain info on a user and choose what to present to them is not part of this presentation. We in tech comm should know something about them Hope to give guidance
  2. Both are large areas in themselves I wanted to talk about how they can be used together beneifcially
  3. Artist’s conception of what our field looks like today I’ve been around tech comm since before it was called tech comm
  4. HTML, XML, DITA, DocBook CMS, CCMS, ECM, DITA, apps Content strategy, ebooks, single sourcing, dynamic content (old DHTML, new HTML5), rwd, embedded help, ... No end in sight
  5. It is NOT: MS Word with override formatting and no style discipline
  6. Looks good on a desktop-sized screen Uses deprecated HTML “frames”
  7. Looks terrible on a phone Not flexible enough
  8. Looks terrible on a phone Not flexible enough Watch the tables
  9. Looks terrible on a phone Not flexible enough Watch the tables
  10. What?? Another term? The info is done with structured authoring. The presentation with responsive design.
  11. What?? Another term? The info is done with structured authoring. The presentation with responsive design.