1. We book holidays

2. Our Goal

Booking holidays service No.1 in
Ukraine

3. Hotel Market. Ukraine

Tourists per year: >10 mln

Number of hotels:
thousands – hotels
 >10 thousands – mini-hotels and other vacation spots
(private sector)
3

Market volume: 11,1B UAH (1,35B USD) per year

4. Needs and Challenges
Tourists need to find and book vacation spots
Challenges:

 Lack
of adequate representation of the vacation spots in the
Internet (no website, no presence in search results)
 Lack of easy to use vacation spots full catalogue

Hotels are in need of occupancy
Challenge:
 Lack
of expertise and budgets for Internet promotion

5. Market players

Online booking fee:




Online + offline booking fee:





Booking.com 2400 hotels
Ostrovok.ru 2000+ hotels
Hotels.com 2000+ hotels
Bookit.ua До 2000 hotels
Eastbooking.ua 6000+ hotels
Hotels24.ua 2400+ hotels
Doroga.ua 4000 hotels
Paid listing + Advertising



More.ua 1500 private sector
Ukraine-crimea.com 1400+ hotels
Karpaty.info 1530+ hotels

6. Why room-room Would Be Better?




The largest database of vacation spots in Ukraine
(8000+)
Vacation spots unique categorization on types of
accomodation (hotels, mini-hotels, отели, миниотели, sanatoria, camps for children, private sector)
Customer focus
Proactive hotel management team

7. Business Model

First Stage:
Hotel booking fee
 Premium hotel listing
 Partnership fee for tickets booking
 E-mail marketing. Hotels database monetization


Second Stage:
Paid listing (private sector)
 Media advertising
 Hotels’ deal unit
 E-mail marketing. Best deals for users


8. The Economy of room-room
Data
Fact (01.2014)
2014 (per month)
2015 (per month)
Site visits
5 800
300 000
1 000 000
Requests
311
30 000
100 000
Reservations
26
3 000
10 000
Share of Requests to Visits
5,36%
10%
10%
Share of Reservations to Requests
8,33%
10%
10%
Total Conversion
0,45%
1%
1%
Revenue
Revenue per Customer, UAH
390
300
300
Total Revenue, UAH
10 100
900 000
3 000 000
Expenses
Promotion
Visit Cost, UAH
2,32
1,5
1,5
Total Visits Cost< UAH
13 456
450 000
1 500 000
Customer Acquisition Cost, UAH
520
150
150
3 500
175 000
600 000
63 000
200 000
225 000
Total Expenses
79 956
825 000
2 325 000
Profit
-83 312
75 000
675 000
Office
Variable (Call-Centre Salary), UAH
Constants (Salary, Administrative),
UAH

9. Promotion

SEO



Context Advertising, Context Advertising in Social Media



Customer retention
Repeated cheap visits
SMM



Direct targeted visits with a high percentage of conversion
E-mail Mailings


Growth of organic cheap traffic
Quality content
Brand image development
Targeted site visits
Promotions & Campaigns



Brand interest development
Targeted site visits
Reaching the target audience with nonstandard mechanics

10. Project development plan

First Stage. Market Entry
Web-site redesign to increase targeted visits
 Hotel database growth
 Sothern Ukraine private sector involvement
 Russia and Belarus markets targeting


Second Stage. Market Development

Online hotel booking system development and
implementation

11. Team




CEO: Yuriy Puzanov(experience: Director of foreign
company in Ukraine)
Marketing: Maksym Paraska (experience : digital-manager
at MTS Ukraine, head of digital-department at Kozyrnaya
Karta) + marketing specialist
Sales and Customer Management: Natalia Nosova
(Experiece: Mapia.ua, Sales Department Manager at
Pokupon) + 3 sales specialists
Development: Artem Dyachenko (experience: CIO at BRT,
engineer at Liga.net) + 2 developers

12. Why we need partners?



Funding
Expertise
Competences

13. Funding

Project expenses before the breakeven (till
08.2014) 365 000$:
 Development
55 000$
 Marketing 25 000$
 Promotion 165 000$
 Sales 90 000$
 Administrative expenses 30 000$



Expected revenue during this period: 165 000$
Investments requirements: 200 000$
Project share: 10%

14. Contacts




Yuriy Puzanov
E-mail: puzanov@room-room.com.ua
Tel.: 067 401 15 27
http://room-room.com.ua