Marketers these days want to do all of the video marketing! But when it comes down to implementing it, we're too resource-strapped, our team is too small, and we get to thinking: can we actually get the results we want from video marketing? The answer is yes! In this live webinar, you'll learn: -How to embed a video into a landing page and an email -Where the Vidyard video data view lives -How to use video data for smart campaigns & lead scoring

1. Video Marketing
WITH MARKETO ENGAGE
Greg Kelly
Strategic Partnerships Lead
Vidyard
Brooke Bartos
Sr. Mgr, Marketing Operations
Walker Sands
2020 Marketo Champion

2. Housekeeping
• Questions? Use the Q&A box on your screen and we will get to as many as we can at
the end of the session
• The webinar is being recorded, we will send you the slides and recording once the
webinar concludes
• Posting to social? Use our hashtag #mktgnation

3. Good news - this is a 3 part series!

4. In case you missed it...
There are three things that I believe are
affecting the marketer directly and acutely.
One of those - is video. The reality is
everything we do, everything we say, is on
video!
Steve Lucas
Former CEO, Marketo
https://theblog.adobe.com/adobe-accelerates-customer-experience-management-for-b2b-marketers-with-video-capabilities-from-vidyard/
PS. This means you can add video marketing capabilities to your
Marketo subscription - ask your CSM/AE for more information on how!

5. 5
Always pressured to prove the return on
marketing investments across content
types and touchpoints
#ProveImpact

6. 6Proprietary and Confidential | © Adobe, Inc.
Video is the most engaging content type
You’re already investing in video
Video is table stakes to drive business growth
Video Marketing WORKS
of B2B buyers are watching
videos to help them make
their buying decisions
72%
of marketers report that video is
becoming a more important content
type for driving business results
83%
of the world's internet traffic
will be video by 2021
of marketers report that video
converts better than other
forms of content
59% 80%

7. No insights into
viewers or
performance
Host on YouTube, Vimeo, or
other hosting platform with no
control of the customer
experience
Invest in
Video Production
What’s the status quo?

8. How To Use Marketo And
Vidyard Together

9. Today we’ll cover:
1. How to set up the Vidyard + Marketo integration
2. Adding videos to your email programs
3. How to use Marketo forms inside of videos
4. Adding video engagement data to your lead scoring
5. Using MSI to notify sales when prospects watch videos

10. If you EVER have questions around using video at your company,
message me directly - I’m here to help!
greg.kelly@vidyard.com

11. Q&A
How can we help your team?