What is Social Listening? • How does Social Listening work with Marketo? • What LaunchPoint Partners provide solutions? • How can an Agency/SI Partner benefit?

1. Social Listening & Marketo
Mike Stocker
Sr. Director Product Solutions & Innovation
mstocker@marketo.com
Reviewing Partnerships with Hootsuite, Sprinklr & Synthesio

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Agenda
• What is Social Listening?
• How does Social Listening work with Marketo?
• What LaunchPoint Partners provide solutions?
• How can an Agency/SI Partner benefit?
• Q&A

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What is Social Media Listening?
• Social media listening, also known as social media
monitoring, is the process of identifying and assessing
what is being said about a company, individual, product
or brand on the Internet.

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How does Social Media Listening work w/Marketo?

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Partner: Synthesio

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Partner: Synthesio

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Partner: Synthesio

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Partner: Synthesio

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Partner: Synthesio

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Partner: Synthesio

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Partner: Synthesio
http://launchpoint.marketo.com/synthesio/1686-synthesio/

14. Intelligence
Enhance user profiles for
deeper influencer/detractor
analysis
Connect insights across owned,
earned, and paid mentions
Route critical listening insights to
the right team for resolution
Audiences Engagement
Partner: Sprinklr

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Discover emerging global audiences
and trends
Optimize paid strategy
based on listening insights
Collaborate and craft
in-the-moment content
Identify and engage key influencers
Drive clear, measurable value with
water-tight pan-org reporting
Automatically tag, route
and respond to messages
Partner: Sprinklr- Listen, Respond and Analyze in one tool

16. How Nimble Uses Marketo and Sprinklr
Social Marketing
to generate new leads
Challenge
Nimble already used Marketo for campaigns and knew social
marketing was valuable for brand-building. However, Nimble
wanted to see whether or not Marketo could also be used to
generate new leads.
Solution
By integrating Marketo with the Sprinklr social marketing
management platform, Nimble can drive a constant stream
of engagement opportunities and leads through the sales
process.
Results
By integrating Sprinklr and Marketo, and with the additional power
of Listening, Nimble has greatly increased their ability to find,
nurture and convert prospects.

17. now serving 1000+ enterprise brands
“This platform is so easy, it
brings tears to my eyes.”
“We chose Sprinklr for its extensive reporting and m
anagement capabilities in order to gain insight
into the social activity of our multiple brands
and products.”

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Partner: Sprinklr
http://launchpoint.marketo.com/sprinklr/1746-sprinklr/

19. Hootsuite and Marketo

20. Hootsuite Marketo app enables customers to:
- Generate qualified leads from social
- Qualify lead faster with social scoring
- Gain deeper insight into buyers
Partner: Hootsuite

21. Partner: Hootsuite

22. 744 of Fortune 1000 Trust HootSuite

23. http://launchpoint.marketo.com/hootsuite/663-hootsuite/
Partner: Hootsuite Contact info

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How can Partners Benefit?
• Social Listening is an important element that can act as a
trigger, a scoring data point, a segmentation element.
• Systems Integrator Partners can benefit by setting up the
connections between these systems.
• Agencies Partners can benefit by setting up the strategy,
tying the social data to all the other Marketo engagement
and reporting components etc.

25. Q&A &Thank You!
Any questions?
Mike Stocker
Sr. Director, Product Solutions & Innovation
August 2016 Tweet me @michaelstocker