Plan engage-measure-webinar-slides

•

3 gefällt mir•2,443 views

Plan, Engage, Measure: How Bizible Aligns the Phases of Marketing to Maximize Impact The document discusses how Bizible uses attribution models to plan, engage, and measure their marketing efforts. It provides examples of how attribution insights helped optimize profile previews, website redesign, and paid search campaigns to generate more leads and revenue. Attribution modeling has helped fuel PitchBook's 62% annual growth rate by providing accurate ROI reporting and guiding better marketing decisions.

Marketing

3© 2018 Bizible, Inc.
PLAN ENGAGE MEASURE

4© 2018 Bizible, Inc.
MEASURE
PLAN
ENGAGE
B2B Marketing Is Unbalanced
EVENTS
Optimize
EMAIL
Optimize
PAID MEDIA
Optimize
WEB
Optimize
SALES DEV
Optimize

5© 2018 Bizible, Inc.
*Confidential – Do Not Distribute
1.
Siloed Data
2.
Inaccurate ROI Reporting
3.
Bad Marketing Decisions
(and little/no impact and influence)
Which Causes Problems...

6© 2018 Bizible, Inc.
MEASURE PLAN
Bringing Your Marketing Machine to Balance
Optimize
ENGAGE
REVENUE

Plan, Engage, Measure:
How Bizible Aligns the Phases of Marketing to
Maximize Impact
ž Libby Koebnick | Sr. Analytics Manager
ž Kevin Lissandrello | Marketing Group Manager

Overview of PitchBook and
our marketing challenges
How we use attribution models
to plan, engage and measure
How attribution models have
fueled marketing’s growth
Q&A
What you’ll see today

Who we serve
Business
Development
Private Market Intel
Fundraising
& Benchmarking
Build Comparables
SourceInvestments
Our mission is to organize the world’s meaningful
business information and make it useful to our customers.
Our data spans the entire venture capital, private equity
and M&A lifecycle – along with the LPs, funds, firms,
companies and people involved.

PitchBook Sales Growth
20132012201120102009 2014 2015 2016 2017 2018
5-Year Compound
Annual Growth Rate
62%

Plan, Engage, Measure
What’s the right team size to fuel our growth?
What’s an acceptable budget range
for Marketing Expense?
Which tactics actually influence closed/won deals?
How do we measure ROI on investments?

Objective and Key Results
80,000+ inbound leads
18,000 sales demos
1,300 net new accounts
Search
Engine
Marketing
SEO &
Content
Blog
Online
Retargeting
PR &
Events
Email
Nurture
Paid &
Organic
Social
Direct
Mail
Reviews
& Referrals
Plan, Engage, Measure
Leads, Demos, Close
Online
Display Ads
Web
personalization

Plan, Engage, Measure
Marketing Plan Progress
1. Forecasts drive our annual plan
2. Quarterly plans and retrospectives allow for adjustments
3. All tactics are measured and evaluated Free Trial
Library
Download
Other
Inbound Lead Sources Generating
New Business Revenue
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Jul-15 Jan-16 Aug-16 Mar-17 Sep-17 Apr-18 Oct-18 May-19
ISR Leads by Source
Free Trial
Library Download
Newsletter Sub
PPV
Request Login
Other

Our Bizible Attribution Model
Lead Demo Sale

Web Redesign
6.5
5.2
4.8
1.5
1.1 1
CHANNEL
NEW BUSINESS REVENUE ATTRIBUTION
Direct Organic Search Newsletter
Prospecting PPC Email
7.8
6.7
3.2
2.1
1.4 1.2
CHANNEL
NEW BUSINESS REVENUE ATTRIBUTION
Direct Organic Search Newsletter
Prospecting PPC Email
2017 2018
6.5
5.2
1.1
7.8
6.7
1.4

PPC
6.5
5.2
4.8
1.5
1.1
1
CHANNEL
NEW BUSINESS REVENUE ATTRIBUTION
Direct
Organic Search
Newsletter
Prospecting
PPC
Email
7.8
6.7
3.2
2.1
1.4
1.2
CHANNEL
NEW BUSINESS REVENUE ATTRIBUTION
Direct
Organic Search
Newsletter
Prospecting
PPC
Email
2017 2018
50% ROI 54% ROI

Weitere ähnliche Inhalte

Was ist angesagt?

The expectations for how Marketing contributes to a company has evolved over the years. No longer is it enough to run campaigns and uncover early-stage prospects and hand-raisers. Success is now measured across all levels of the revenue funnel. The goals for the Marketing team at LiveRamp extend beyond filling the top of the funnel with new leads. Their mission is to drive growth across the entire sales funnel and, in doing so, accelerate the acquisition of net-new customers and expand the company’s sales footprint within existing customers. Watch this Webinar featuring Ben Coffee, Head of Marketing Operations at LiveRamp as he reveals the 10-step approach that his team employed to produce 10X growth in annual revenue and a 25X increase in greater customer lifetime value over a 2-year period. The Marketing team’s successful execution of this strategy and the clear, measurable impact it had on the company’s growth helped cement their role as an important revenue center within the company.

How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth

Marketo

Fast growing B2B companies know scaling account based marketing efforts comes with its own share of challenges. Creating and orchestrating actionable insights based on the various touch points along the buyer’s journey can be complex, yet the data is invaluable. Watch our webinar with leading Marketo LaunchPoint partners DemandGen, Mintigo, Conversica, and LeanData to learn how the right combination of strategy, tools, and process can help you overcome these common challenges in ABM:

Breaking the ABM Status Quo With the Right Strategy, Tools, and Process

Marketo

Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.

Marketo Engage Innovationen in 2020

Marketo

Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

Marketo

It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible. We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021. In this webinar, you'll learn: • Which key takeaways from 2020 we should keep in mind going forward • Essential planning tools for the new year • Tips on how you can prepare to be successful in 2021

The New Age of Marketing: Predicting, Planning and Prepping for 2021

Marketo

Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketo

Marketo Engage January 2021 Product Release Presentation

Marketo

Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together. Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021. In this webinar, you'll learn: • How to create your all-star team • Tips to drive better results for your business in 2021 • How to bring sales and marketing together in the new year

How to Bring Sales and Marketing Together in 2021

Marketo

So you have a database of thousands of ‘dead’ leads. How do you find the few that are still interested in hearing from you and get them to love you (again) with content that’s relevant? Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they broke down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritize them for sales.

Un-Break My Heart: Help Your Prospects Love You Again Using Intent Data

Marketo

Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketo

In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.

The Total Economic Impact of Marketo Engage

Marketo

Sales wants more leads. But that doesn’t mean they will settle for just any leads. They want good-fit ones that will close quickly. Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both. Watch Anh Ly, Marketing Systems Admin at Mendix, and DeAnn Poe, VP of Marketing at DiscoverOrg, discuss how Mendix was able to deliver more qualified leads to the sales team while also reducing prospect research time and enabling more informed follow-up. The end result: improving their MQL to Opportunity conversion by 14 times!

Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+

Marketo

Unlock the Power of Video

Marketo

Marketers face many challenges when navigating today’s environment: the complexity of MarTech stacks, the ever-increasing number of digital channels, a shift in the engagement landscape, and the expectation for marketing to drive business impact. Marketo helps marketers drive business growth by personalizing complex buyer journeys and uniquely aligning marketing and sales teams across every channel through an omnichannel, all-bound approach. The intent is to give the marketer an operating system to orchestrate the entirety of all marketing activities. You'll learn Marketo's secrets to: - Why nearly 5,000 customers leverage the solution every day - Leveraging its unrivaled suite of marketing applications to help B2B marketers plan, engage, and measure throughout the entire journey, globally - An open and expansive ecosystem and how it allows for further innovation

10 Things to Know About Marketo + B2B Marketing

Marketo

Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language? You'll learn: -Dos and Don’ts of account segmentation -Creative ways to think through programs and activities -How to connect with your customers in meaningful ways

Customer-First: Embedding Experience Design in Your GTM Strategy

Marketo

Ask Marketo Anything about Lead Management

Marketo

Field marketers have been forced to think outside the box this year as events moved from in-person to digital. So, what happens in 2021? And how can we prepare? Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021. In this webinar, you'll learn: • How event marketing has changed drastically over the past year • The silver lining to the sudden chaos • How to start planning for your virtual events in 2021

Field Marketing in the New Year: Preparing and Planning Events in 2021

Marketo

A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline

Marketo

Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future. On this webinar you'll learn: - How Digital Transformation has changed marketing and the role of the CMO - What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop - Typical roles and responsibilities that CMOs have and own

The CMO: Then and Now

Marketo

Marketing automation software or strategy webinar

Marketo

Was ist angesagt? (20)

How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth

Breaking the ABM Status Quo With the Right Strategy, Tools, and Process

Marketo Engage Innovationen in 2020

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

The New Age of Marketing: Predicting, Planning and Prepping for 2021

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketo Engage January 2021 Product Release Presentation

How to Bring Sales and Marketing Together in 2021

Un-Break My Heart: Help Your Prospects Love You Again Using Intent Data

Marketing Attribution: The Journey from Cost Center to Cash Cow

The Total Economic Impact of Marketo Engage

Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+

Unlock the Power of Video

10 Things to Know About Marketo + B2B Marketing

Customer-First: Embedding Experience Design in Your GTM Strategy

Ask Marketo Anything about Lead Management

Field Marketing in the New Year: Preparing and Planning Events in 2021

A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline

The CMO: Then and Now

Marketing automation software or strategy webinar

Ähnlich wie Plan engage-measure-webinar-slides

Marketing Impact Talks - Leveraging Attribution for Better Results

Perkuto

Building your benefit plan practice

Flashpoint Marketing

Morse Toad Presentation

Push

How to Develop an Effective Content Marketing Strategy

SilverTech

Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow. In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams. Join this webinar and learn: The history of growth and experimentation at Mailchimp How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60 About the launch of their internal Experimentation Resource Group How they created a data-driven decision-making framework across the company

Mailchimp: Scaling Experimentation Across Teams

Optimizely

The Problems at Small Marketing Agencies & How to Fix Them

Peter Caputa

London Hair Architects Proposal

Push

Future Female meetup 8.5.2018 Data Driven Leadership

Future Female

When Account-Based Marketing programs falter, it’s usually for two reasons: 1). Operationalizing ABM through new systems, tech, processes, training, and metrics can be hard, 2). Alignment between sales, marketing, and the CEO can be elusive. In this session, two revenue teams will tell true tales of ABM transformation, results, and unity between sales and marketing that won over their CEOs and boards. ABM and Marketo champions Kristen Wendel and Peter Herbert will be joined by their revenue partners from sales to share their “One Team” results and explain how to: - Build the systems needed to create an account-based revenue machine - Create one ABM scorecard for sales and marketing - Identify and prioritize the accounts most likely to buy with Fit+Intent+Engagement - Train your teams to execute ABM - Clear the roadblocks that MUST be removed to succeed with One Team ABM - Unify sales and marketing with ABM, and get your CEO on board too!

Account-Based Marketing: How to Operationalize ABM and Win as One Revenue Team

Peter Herbert

Case study b2b lead generation then & now

DSIM

Sriracha for your ABM: 5 Ways to Spice Up Your Account-Based Initiatives and...

Engagio

Mistletoe digital brandstories_show

Latika Manaktala

Mistletoe digital brandstories_show

Latika Manaktala

Ross Handling Facebook Audit (1)

Push Monster

Selling Account-Based Marketing (ABM) Internally To Your Organization

Heinz Marketing Inc

The Integrated Marketing Analytics Guidebook White Paper by BECKON

Amanda Roberts

The Ultimate ABM playbook what you need to know

RogrioGomes72

The New Normal - Account-Based Selling Meets Account-Based Marketing

Demandbase

The Inbound Marketing Mandate

Peter Caputa

Ross Handling - Facebook Audit

Push Monster

Ähnlich wie Plan engage-measure-webinar-slides (20)

Marketing Impact Talks - Leveraging Attribution for Better Results

Building your benefit plan practice

Morse Toad Presentation

How to Develop an Effective Content Marketing Strategy

Mailchimp: Scaling Experimentation Across Teams

The Problems at Small Marketing Agencies & How to Fix Them

London Hair Architects Proposal

Future Female meetup 8.5.2018 Data Driven Leadership

Account-Based Marketing: How to Operationalize ABM and Win as One Revenue Team

Case study b2b lead generation then & now

Sriracha for your ABM: 5 Ways to Spice Up Your Account-Based Initiatives and...

Mistletoe digital brandstories_show

Ross Handling Facebook Audit (1)

Selling Account-Based Marketing (ABM) Internally To Your Organization

The Integrated Marketing Analytics Guidebook White Paper by BECKON

The Ultimate ABM playbook what you need to know

The New Normal - Account-Based Selling Meets Account-Based Marketing

The Inbound Marketing Mandate

Ross Handling - Facebook Audit

Mehr von Marketo

Adobe marketo engage august 2021 release presentation slides

Marketo

The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game. You’ll learn: -Tips for personalizing your customer journey -How to coordinate a cross-channel strategy -Ways to analyze what’s working in order to grow your business

7 Marketing Strategies for Business Growth

Marketo

Adobe Marketo Engage Q2 2021 Release Presentation

Marketo

How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. You'll learn: -How to approach content strategy design with demand in mind -What makes the partnership between content and industry teams so valuable -Why joining the forces enables powerful customer journeys

Industry Success: Bring Your Content and Demand Generation Teams Together

Marketo

Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business. You'll learn: -Why attribution is essential to modern marketing teams -How to establish marketing KPIs that align with business objectives -How to think like the C-suite in your marketing strategy and reporting

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Marketo

Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path. Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Prove and Improve Your Marketing Impact in 2021

Marketo

2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change. But as adaptable as you may be, it never hurts to get ahead! Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021. In this webinar, you'll learn: • Predictions on what's to come in the digital marketing space in 2021 • Tips and advice on how you can prepare and plan campaigns for the new year • Which digital trends to keep your eyes on

Scroll-Stopping Digital Ads: Planning for Success in 2021

Marketo

By now, event professionals are acutely aware of the need to pivot. You've canceled contracts, shifted your strategy, and executed a virtual event (or two). But now that we’ve settled into the new normal, how can we ensure we don’t get stuck in a virtual event rut? In this session, we'll share the lessons we’ve learned in pivoting our strategy, and how we're leveraging key learnings to continuously evolve. We'll also share how these lessons are shaping our view of the events landscape for the rest of 2020 and beyond.

Digital Evolution: Take Your Virtual Events to the Next Level

Marketo

While marketing teams swim in a sea of data and information, the future depends on creativity. Establishing a culture of human ingenuity gives purpose to data intelligence, transforms your team, and elevates customer experience. You'll learn: -Why being a marketer is more complex than ever before -What the future of marketing will look like -Five phases for leading the change from in-person to online experiences

The Future of Marketing is Creative

Marketo

The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences? You'll learn about: -Why data-driven marketing is so difficult to get right -How to clean, organize, and manage your database -Where lead lifecycle marketing and account-based marketing fit into a data-driven approach -Using your data to create more personalized and engaging experiences -Implementing the right attribution solution for your organization and team

5 Strategies to Supercharge Your Data-Driven Marketing

Marketo

Vídeo La forma en la cual los alumnos seleccionan dónde estudiar ha cambiado. Esa búsqueda es cada vez más digital. La mayoría de las universidades y centros de formación está invirtiendo gran parte de sus presupuestos en publicidad online, aunque los resultados no siempre son los esperados. A través de este webinar, descubre cómo están logrando reducir el coste por nuevo estudiante y mejorar la rentabilidad promedio por alumno aquellas universidades que han implementado una solución de Marketing Automation.

El sector educativo y el Marketing Automation: por qué funciona

Marketo

In an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement. You'll learn: -How traditional engagement programs still work, but only to an extent -How to listen to your audience and automate triggered campaigns -Why token personalization is important, but not advanced enough

Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...

Marketo

Le marketeur traditionnel se concentre sur le suivi d'activités comme la collecte de formulaires auprès des leads, les ouvertures d'e-mails et les clics sur les liens. Le marketeur moderne sait que seule la mesure du retour sur investissement prouve l'impact de ses actions et la contribution de son équipe au chiffre d'affaires. Les dirigeants attendent en effet des résultats tangibles. Or, si d'un côté votre équipe marketing suit les activités et que de l'autre votre équipe commerciale suit les recettes, vous risquez d'être confronté à une divergence d'objectifs. C'est là que l'attribution marketing entre en jeu. Dans sa forme la plus simple, l'attribution marketing B2B consiste à mettre les données marketing en corrélation avec celles des ventes. Participez à notre webinar, en collaboration avec notre partenaire AWE, le jeudi 16 avril à 11H00 et découvrez les avantages de l'attribution marketing, le modèle le plus approprié pour vous et les différentes méthodes qui vous aideront à démontrer l'impact du marketing sur le chiffre d'affaires. Au programme : Les différents modèles d'attribution : les différences, le pour, le contre. Quel est le modèle le plus approprié pour votre entreprise et quelles sont les méthodes pour démontrer l'impact du marketing sur votre chiffre d'affaires. Démonstration Marketo Engage : un outil multicanal unique pour gérer votre attribution du modèle le plus simple au plus sophistiqué. Nos intervenants :

Les différents modèles d'attribution : lequel choisir ?

Marketo

Mehr von Marketo (13)

Adobe marketo engage august 2021 release presentation slides

7 Marketing Strategies for Business Growth

Adobe Marketo Engage Q2 2021 Release Presentation

Industry Success: Bring Your Content and Demand Generation Teams Together

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Prove and Improve Your Marketing Impact in 2021

Scroll-Stopping Digital Ads: Planning for Success in 2021

Digital Evolution: Take Your Virtual Events to the Next Level

The Future of Marketing is Creative

5 Strategies to Supercharge Your Data-Driven Marketing

El sector educativo y el Marketing Automation: por qué funciona

Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...

Les différents modèles d'attribution : lequel choisir ?

Kürzlich hochgeladen

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Situation Analysis | Management Company.

DanielaQuiroz63

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

What is Google Search Console and What is it provide?

riteshhsociall

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

personal branding kit for music business

brjohnson6

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Kürzlich hochgeladen (20)

Unlocking the Mystery of the Voynich Manuscript

Situation Analysis | Management Company.

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

[Expert Panel] New Google Shopping Ads Strategies Uncovered

The+State+of+Careers+In+Retention+Marketing-2.pdf

Major SEO Trends in 2024 - Banyanbrain Digital

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

What is Google Search Console and What is it provide?

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Brand experience Dream Center Peoria Presentation.pdf

Kraft Mac and Cheese campaign presentation

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

personal branding kit for music business

Labour Day Celebrating Workers and Their Contributions.pptx

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

Plan engage-measure-webinar-slides

7. Plan, Engage, Measure: How Bizible Aligns the Phases of Marketing to Maximize Impact ž Libby Koebnick | Sr. Analytics Manager ž Kevin Lissandrello | Marketing Group Manager

8. Overview of PitchBook and our marketing challenges How we use attribution models to plan, engage and measure How attribution models have fueled marketing’s growth Q&A What you’ll see today

9. Overview

10. Who we serve Business Development Private Market Intel Fundraising & Benchmarking Build Comparables SourceInvestments Our mission is to organize the world’s meaningful business information and make it useful to our customers. Our data spans the entire venture capital, private equity and M&A lifecycle – along with the LPs, funds, firms, companies and people involved.

11. PitchBook Sales Growth 20132012201120102009 2014 2015 2016 2017 2018 5-Year Compound Annual Growth Rate 62%

12. Plan, Engage, Measure What’s the right team size to fuel our growth? What’s an acceptable budget range for Marketing Expense? Which tactics actually influence closed/won deals? How do we measure ROI on investments?

13. Objective and Key Results 80,000+ inbound leads 18,000 sales demos 1,300 net new accounts Search Engine Marketing SEO & Content Blog Online Retargeting PR & Events Email Nurture Paid & Organic Social Direct Mail Reviews & Referrals Plan, Engage, Measure Leads, Demos, Close Online Display Ads Web personalization

14. Plan, Engage, Measure Marketing Plan Progress 1. Forecasts drive our annual plan 2. Quarterly plans and retrospectives allow for adjustments 3. All tactics are measured and evaluated Free Trial Library Download Other Inbound Lead Sources Generating New Business Revenue 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 Jul-15 Jan-16 Aug-16 Mar-17 Sep-17 Apr-18 Oct-18 May-19 ISR Leads by Source Free Trial Library Download Newsletter Sub PPV Request Login Other

15. Our Bizible Attribution Model Lead Demo Sale

16. Plan, Engage, Measure 3 Examples of Using Attribution Insights Profile Previews Generate free trial requests, increase web traffic Website Revamp Increase conversion rates PPC Generate more free trial requests

17. Expansion of Profile Previews

18. Expansion of Profile Previews From 70K to 250K+ profiles 0 500 1000 1500 2000 2500 2017-012017-022017-032017-042017-052017-062017-072017-082017-092017-102017-112017-122018-012018-022018-032018-042018-052018-062018-072018-082018-092018-10 Free Trial Leads Public Profiles Other SEO

19. Web Redesign

20. Web Redesign 6.5 5.2 4.8 1.5 1.1 1 CHANNEL NEW BUSINESS REVENUE ATTRIBUTION Direct Organic Search Newsletter Prospecting PPC Email 7.8 6.7 3.2 2.1 1.4 1.2 CHANNEL NEW BUSINESS REVENUE ATTRIBUTION Direct Organic Search Newsletter Prospecting PPC Email 2017 2018 6.5 5.2 1.1 7.8 6.7 1.4

21. PPC 6.5 5.2 4.8 1.5 1.1 1 CHANNEL NEW BUSINESS REVENUE ATTRIBUTION Direct Organic Search Newsletter Prospecting PPC Email 7.8 6.7 3.2 2.1 1.4 1.2 CHANNEL NEW BUSINESS REVENUE ATTRIBUTION Direct Organic Search Newsletter Prospecting PPC Email 2017 2018 50% ROI 54% ROI

22. Plan, Engage, Measure Profile Previews Website Revamp PPC

23. Questions?

Plan engage-measure-webinar-slides

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Plan engage-measure-webinar-slides

Ähnlich wie Plan engage-measure-webinar-slides (20)

Mehr von Marketo

Mehr von Marketo (13)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Plan engage-measure-webinar-slides