Past, Present & Predictions: Content Marketing from 2017 to 2018
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Check out this slide deck featuring content marketing experts from Uberflip, Marketo and BlueJeans on what happened in the world of content marketing in 2017 and what to expect for 2018.
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Past, Present & Predictions: Content Marketing from 2017 to 2018
- 1. Past, Present, and Predictions: Content Marketing from 2017 to 2018
- 2. • The webinar is being recorded! Slides and recording will be sent to everyone who registers after the webinar concludes • Have a question? Type your question in the chat box on the left hand side • Posting to social? Use: • @marketo or @Uberflip or @BlueJeansNet Housekeeping
- 3. Today’s Speakers Uberflip Randy Frisch CMO & Co- Founder Marketo Ellen Gomes Sr. Content Marketing Manager BlueJeans Network Jade Hill Content Marketing Manager
- 4. Past, Present & Predictions: Content Marketing Randy Frisch CMO & Co-Founder at Uberflip
- 8. Randy Jenny Orange is the New Black The Standups Sarah Silverman What the Health Riverdale ‘The Breakfast Club’ Genre Documentaries Grease and any Musical Bloodline House of Cards Stranger Things Anything Marvel Breaking Bad Homeland 24 Black Mirror Anything with "The Rock"
- 9. What does this mean for marketers?
- 10. What does this mean for marketers? of North American B2B marketers indicate they will increase their content spending through 2017 39%— 2017 Benchmarks, Budgets, and Trends—North America, 2017 Content Marketing Institute
- 11. 6.8 BUYERS WEIGHING IN → ABM is on the rise What does this mean for marketers? — Gartner (CEB)
- 12. What does this mean for marketers? more sales opportunities when leads are nurtured with personalized content 20%- Demand Gen Report
- 13. Strategic SamDemand Jen Marketing Mary CONTENT EXPERIENCE Uberflip Personas
- 14. Source: Marketo’s “State Of Engagement” Report
- 15. Trendspotting in MarTech Examining Gartner’s Hype Cycles for Digital Marketing
- 16. Hype Cycle for “Digital Marketing”: 2016 MACHINE LEARNING Digital marketing Hubs Content Marketing
- 17. AI ABM Digital marketing Hubs Content Marketing Hype Cycle for “Digital Marketing”: 2017
- 19. What’s Trending: Per Google
- 20. What’s Trending: Per Google
- 21. What’s Trending: Per Google
- 22. hub.uberflip.com ABOUT UBERFLIP Uberflip is a cloud-based platform that empowers B2B marketers to create personalized content experiences at scale.
- 23. What’s Next? Panel Discussion on Content Marketing from 2017 to 2018, and Beyond
- 24. Today’s Speakers Uberflip Randy Frisch CMO & Co- Founder Marketo Ellen Gomes Sr. Content Marketing Manager BlueJeans Network Jade Hill Content Marketing Manager
- 25. What are your content marketing predictions for 2018?
- 26. What 2017 trends/predictions held up? What in content marketing is working for you right now?
- 27. How will the content marketing tech landscape change from 2017 to 2018?
- 28. Any predictions for content marketing beyond 2018?
- 29. Thank You
Hinweis der Redaktion
- Thanks for joining us for our webinar: Past, Present, and Predictions: Content Marketing from 2017 to 2018. My name is Lizzy Funk and I will be your moderator today. Before we get started, I’d like to go over some housekeeping.
- The agenda today will start with a quick overview of the current trends in content marketing and then we’ll get into a panel discussion around what worked, what is working and what will work in content marketing in the coming years. Our speakers today are: And with that, I will pass it onto Randy.
- Crystal ball image?
- Marketo Accelerate Partner logo? why am I on this webinar today? Bringing together 3 awesome martech companies: ellen from marketo - partner accelerate program jade at blue jeans - customer Myself at Uberflip
- Before diving into some stats, I want to start with a quick story.. This may feel like forever ago, but it’s not that long ago we browsed for videos like this… content sorted chronologically (sound familiar?) Purely on the customer to figure out what they want
- Compare that with Netflix - obviously a better experience. But why? Because self discovery when there’s thousands of options is overwhelming - Netflix figures out what you want
- Randy: Yeah, but even that doesn’t always work
- How we handle our multiple personas replicate netflix ven diagram experience in the middle
- But in all seriousness – not all of us are selling products that fit in vending machines – we need to sell our product or service through thought leadership / content / education we need our prospects to engage and irrelevance is killing our chances at success Agile – terminus + uberflip allows us to launch targeted campaigns quickly and easily – this helps us scale our ABM efforts
- Taking a look back at martech trends in 2016:
- Martech trends this year: ABM came out of nowhere Content marketing is table stakes in 2017 AI is coming up the chart now.. Uberflip + Marketo both launched an AI component in the past few months
- 2017 trends according to Google Trends: Lead gen is something
- 2017 trends according to Google Trends: ABM & Lead Gen have been battling it out all year
- Content marketing continues to dominate, making ABM, something that’s very hot right now in the B2B space, look so small
- Uberflip is a cloud-based platform that empowers B2B marketers to create personalized content experiences at scale.
- Ellen Jade Randy
- Jade Randy Ellen
- Randy Ellen Jade
- Ellen Jade Randy