Learn how to get the most out of your investment and make a splash at Marketing Nation Summit 2015

1. Marketo’s Marketing Nation
Summit 2015 Partner Webinar
November 12th, 2015

2. Your Speakers:
Lauren Moskowitz
Sr. Manager, Events
Danielle Camara
Customer Marketing
Manager
Julie Ritchie
Sr. Partner Marketing
Manager

3. Housekeeping
• All content shared today is subject to change at the
discretion of Marketo at any point in time.
• All information shared in today’s webinar is confidential
and proprietary to Marketo.
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 3

4. 2014 In Review
• Moscone West
• 6,000 Registrants
• 4,200 Attendees
• 100+ Sponsors
• 100+ Sessions
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5. 2014 In Review
• Theme:
• Innovation in the Nation
• Keynote Speakers
• Former Secretary of State,
Hillary Rodham Clinton
• Chief Marketing Officer of
GE, Beth Comstock
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6. 2014 In Review
• Tuesday Night Gala at The Exploratorium
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7. Summit 2015
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8. Tuesday Night Gala – City Hall
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9. Agenda (Subject to Change)
Sunday Start End Location
Registration 3:00 PM 6:00 PM Marriott
Monday Start End Location
Fun Run 7:00 AM 8:30 AM Embarcadero
Registration 7:00 AM 8:00 PM Moscone/Marriott
University Breakfast 8:00 AM 9:00 AM Marriott
University Sessions/Certification 9:00 AM 5:00 PM Marriott
Exhibitor Booth Set-up 9:00 AM 1:00 PM Moscone
Partner Summit 2:00 PM 4:00 PM Marriott
Kick-Off Party (Expo) 5:30 PM 8:00 PM Moscone
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 9

10. Tuesday Start End Location
Attendee Breakfast 7:00 AM 7:50 AM Moscone
Registration 7:00 AM 8:00 PM Moscone
Session 1 8:00 AM 8:50 AM
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Summit – Moscone
Exec - Marriott
Keynote 9:10 AM 11:10 AM Moscone
Expo Floor Open 11:10 AM 7:00 PM Moscone Exhibit Floor
Expo Networking Break 11:10 AM 11:40 AM Moscone Lobby Level 2
Session 2 11:40 AM 12:30 PM
Moscone
Exec - Marriott
Attendee Lunch 12:30 PM 2:00 PM Moscone Exhibit Floor
Session 3 2:00 PM 2:50 PM
Moscone
Exec - Marriott
Networking Break 2:50 PM 3:00 PM Moscone Lobby Level 2
Session 4 3:00 PM 3:50 PM
Moscone
Exec - Marriott
Expo Networking Break 3:50 PM 4:30 PM Moscone Exhibit Floor
Session 5 4:30 PM 5:20 PM
Moscone
Exec - Marriott
Expo Happy Hour 5:30 PM 7:00 PM Moscone Exhibit Floor
Evening Gala 7:30 PM 11:00 PM City Hall

11. Wednesday Start End Location
Certification Exam 7:00 AM 8:00 AM Marriott/Moscone (TBC)
Attendee Breakfast 7:30 AM 8:50 AM Moscone
Keynote 9:00 AM 10:30 AM Moscone
Expo Floor Open 10:30 AM 3:00 PM Moscone Exhibit Floor
Expo Networking Break 10:30 AM 11:15 AM Moscone Exhibit Floor
Certification Exam 11:00 AM 12:00 PM Marriott
Session 1 11:15 AM 12:05 PM
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 11
Summit - Moscone
Partners - Moscone
Attendee Lunch 12:00 PM 1:30 PM Moscone Exhibit Floor
Revvie Lunch 12:00 PM 1:30 PM TBD
Session 2 1:40 PM 2:30 PM
Summit - Moscone
Partners - Moscone
Expo Networking Break 2:30 PM 3:00 PM Moscone Exhibit Floor
Session 3 3:00 PM 3:50 PM
Summit - Moscone
Partners - Moscone
Networking Break 3:50 PM 4:10 PM Moscone
Certification Exam 4:00 PM 5:00 PM Marriott
Session 4 4:10 PM 5:00 PM
Summit - Moscone
Partners - Moscone

12. Registration & Pricing/Discounts
Registration Information
• What is the registration fee?
• Early Early Bird: $895 – Oct 30th until Dec 3rd, 2014
• Early Bird: $995 - Dec 3rd until Jan 31st, 2015
• Standard: $1,295 until April 6th, 2015
• April 6, 2015 through Onsite: $1,695
Group Discounts (Email SummitRegSupport@Marketo.com)
• 5 or more from a Company - $150 Off Each Registrant
• 7 or more from a Company - $200 Off Each Registrant
• 10 or more from a Company - $250 Off Each Registrant
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 12

13. Plans to drive traffic to Expo Hall
• Expo Hours All Day
• 30 Min dedicated Networking times in the Expo
• Traditional Layout
• Happy Hour Monday Night & Tuesday Night
• Fun Zone
• Head Shots
• Passport Game
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14. Tracks – Inspiration in the Nation
Track 1: Impact:
Plan and Measure
Track 2: Acquire:
Attract and Convert
Track 3: Engage:
Connect and Grow
Track 4: Strategize:
Structure and Optimize
Track 5: Discover:
Roadmap and Hot Topics
Page 14
© 2011 Marketo, Inc. Marketo Proprietary and Confidential

15. 2014 Top 10 Highest Rated Sessions
Session Name Presenter(s)
Page 15
© 2011 Marketo, Inc. Marketo Proprietary and Confidential
Average
Rating
How to Give a Great Presentation Glen Lipka 4.63
The Email Session for Marketers Who Want to Design and Send Successful Emails and Do Other
Stuff Good, Too Jessica Langensand 4.57
On Being Human DJ Waldow 4.55
How to Survive the Google Tornado: New Opportunities in Search and SEO Cyrus Shepard 4.55
*Champion Series - 15 Marketo Pro Tips: Advice You Can Implement Today Jeff Shearer 4.54
Product Team Presents: Customer Love Release Cheryl Chavez 4.51
Testing in an Automated World Matt Zilli 4.40
Why You Don't Need a Content Strategy Tom Webster 4.36
Marketo 3 Years in: Banana Skins, Lessons Learned, & Killer Campaigns Rob Brown 4.22
Lean Content Marketing for Lead Generation Dayna Rothman 4.21

16. Feedback on Lower Ranked Sessions
• Came off as a sales pitch, confusing title – thought the
session would be about how to combine Marketo and
“Partner Integration”
• Too much fluff and not enough substance
• Basic information, left with questions and could not
implement at job
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© 2011 Marketo, Inc. Marketo Proprietary and Confidential

17. Speaker Selection Process
• Customers & Partners have equal opportunity for
selection
• Compelling content, strong use case
• Tips & Tricks/Best Practices, Good & the bad, Takeaways,
screens of workflow, use case examples
• Know your audience, make the content about them
not you
• Stronger use case storyline, then standard ‘Case Study’
approach to presentation
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© 2011 Marketo, Inc. Marketo Proprietary and Confidential

18. Page 18
© 2011 Marketo, Inc. Marketo Proprietary and Confidential

19. And the Revvie Goes to....
• Goal: to recognize and celebrate customers and
partners who are using Marketo to push the status
quo and break away from the competition – true
leaders and innovators
• Winners are celebrated at Summit
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© 2011 Marketo, Inc. Marketo Proprietary and Confidential

20. Revvie Finalists & Winners, Partner Love
• Winners & Finalists: (subject to change)
• VIP Experience, 1 Partner with Customer
• Winners:
o Partner Logo on digital/print signage at summit
o If mentioned on stage, mention of Partner who submitted
for the Award
o Video’s, Partner mention
o Attend Revvie Private Luncheon with all winners and
finalists- (1) Partner with Customer Winner
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© 2011 Marketo, Inc. Marketo Proprietary and Confidential

21. Dates to Know!
• November 17th – Revvie Announcement
• November 21st – Call for Speakers Close
• January 7th - Selected speakers notified
• January 29th – Public announcement of
Summit speakers
• January 30th- Revvie 2015 Deadline
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© 2011 Marketo, Inc. Marketo Proprietary and Confidential

22. Partner Summit - Keynote
• Who: All Partners
• When: Date: Monday, April 13th from 2-4PM
• Where: Marriott Hotel (Across the street from Moscone)
• Why:
1. Hear the vision for Marketo’s product and partner strategy
from Marketo executives first hand
2. Learn valuable takeaways such as the 2015 product
roadmap
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 22

23. Partner Summit - Keynote
• Speakers:
• Phil Fernandez, Founder & CEO
• Steve Sloan, SVP of Products and Engineering
• Tony Nemelka, SVP of Business Development
• Chandar Pattabhiran, VP of Product & Corporate Marketing
• Steve Winter, EVP of Worldwide Field Operations
• After party: Happy Hour @ Moscone West Expo Floor
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 23

24. Partner Summit – Breakout Sessions
• Partner Sessions will be scheduled throughout Summit
• Where: Moscone West or Marriott
• When: Tuesday, April 14th and Wednesday April 15th
• Time: TBD
• Topics
• Integrating into Marketo
• GTM Programs
• Implementing & Operating Marketo
• Distribution of Marketo
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 24

25. Sponsorship
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 25

26. Why Commit to Sponsorship Early
Two Reasons:
1. 15% discount until Friday, November 21st, 2015 on
Exhibitor, Silver and Gold packages
2. Placement is based on timestamp
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 26

27. Sponsorship Packages
See Full Prospectus Here!
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 27

28. What is the Plus Package?
• Pay for all your add
ons in one up-front
package
• Example: Silver
package
• Branded
panels/blackboard
• Mounted monitor
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29. A-La-Carte
Stand out from the crowd!
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30. How to Reserve Your Sponsorship
• Email: summitsponsorship@marketo.com
• Invite Only Levels: Titanium, Diamond and Platinum
• Commit to the Gold sponsorship with a note on your preferred
level
• Platinum sponsors will be announced in December
• Titanium and Diamond sponsors will be announced in January
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 30

31. Key Takeaways
• Marketing Nation Summit 2015 will be bigger and better
than ever
• November 21st – Call for Speakers Close and end to 15%
discount on sponsorship packages
• January 29th – Public announcement of Summit speakers
• January 30th- Revvie 2015 Deadline
Marketo Proprietary and Confidential | © Marketo, Inc. 11/12/2014 Page 31

32. Q&A
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33. Thank you!