This document summarizes new features and enhancements being released by Marketo in March 2019, including: - Account profiling uses AI to identify target accounts for ABM strategies. - Custom communication limits allow admins to set daily/weekly contact limits. - Smart campaign APIs provide access to campaign records and analytics. - HTTPS tracking links can now be displayed in emails for customers with secure domains. - Email deliverability updates include flagging test results and tracking email changes.

2. Alexandra Quick
March ‘19 Product Release
Associate Product Marketing Manager
Release Date: 15 March 2019

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PLAN ENGAGE MEASURE

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Marketo Account Based Marketing
*Customers must have or buy Marketo ABM to get Account Profiling
BUILD RELATIONSHIPS WITH THE ACCOUNTS THAT MATTER
Account Profilingis now Generally Available!*
Account Profilinguses artificial intelligence to reveal
which accounts you should target for your ABM
strategy in a matter of seconds!

5. Marketo Engagement Platform Enhancements
FEATURE ENHANCEMENTS TO HELP YOU PLAN, ENGAGE, AND MEASURE YOUR MARKETING ACTIVITIES
Custom Communication Limits
Optimize customer contacts and cadence with the
ability for admins to set custom daily or weekly
communication limits in a way that works for your
business.
Smart Campaign Asset APIs
Understand the full picture of your marketing efforts
and enrich your analytics outside of Marketo with
Smart Campaign record retrieval by updated date
and ID.
HTTPS Tracking Links for Email
For customers that have purchased “Secure Domains
for Tracking Links,” branded tracking links can now
be displayed within your email as HTTPS.
Email Deliverability Updates
Collaborate more effectively with the ability to flag
and comment on specific test results, share results
with stakeholders through a URL, and track changes
to see the evolution of an email as stakeholders edit
content.

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MARKETO’S NEXT-GENERATION EXPERIENCE
Marketo Sky
Full Email Program
Functionality
Smart Campaign
Functionality
Manage Design
Studio Assets
Deliver in
Recipient Time
Zone Dashboard
Send emails, create
A/B tests and track
results in a user-
friendly experience.
Accurately target and
measure with
enhanced stability in a
new user interface as
Smart Campaign
functionality rolls out
in Sky.
Ability to manage
Templates, Images,
Forms, Snippets, Files,
Emails, and Landing
Pages in bulk from
Design Studio list
views.
Reporting for emails
sent using the Deliver
in Recipient Time
Zone feature in your
Email Programs.

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Bizible, by Marketo
Dynamically switch between your
corporate currency and any local
currency with Bizible’s new automatic
currency conversion functionality built
on CRM currency tables.
Multi-Currency
Support
Efficiently measure the spend and
ROI of offline marketing activities
with Bizible’s new ability to
automatically pull cost data from the
CRM campaign object.
CRM Campaign
Costs

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Marketo Sales Connect
Enhanced Auditing
Admins can now drive success and best practices across
their sales organizations with new visibility into all
people, emails and content in an instance with the ability
to end existing campaigns created by other users.
Unsubscribe Management
Maximize deliverability and compliance with the
ability to cross-reference with lead database for
unsubscribing before sending an email and block
email domains from being contacted.

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