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Customer Success Story: Curves - Jacob Stark

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Marketo
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Jacob Stark, Director of Digital Strategy at Curves, shares how Marketo's marketing software has benefited him and his company.

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Page 1 © 2014 Marketo, Inc.#MKTGNATION14 Jacob Stark Director of Digital Strategy Curves | Jenny Craig
Page 2 © 2014 Marketo, Inc.#MKTGNATION14 • Communication beyond 9-5 • Right message, right person, right time • Profit-driven marketing Why Marketing Automation
Page 3 © 2014 Marketo, Inc.#MKTGNATION14 • Today’s thought leader? • Tomorrow’s innovator? • Don’t delay the inevitable How to Evaluate & Choose a Platform
Page 4 © 2014 Marketo, Inc.#MKTGNATION14 • Marketing • IT • Operations/Sales • Leadership Earning Buy-In From Peers
Page 5 © 2014 Marketo, Inc.#MKTGNATION14 Why Curves Chose Marketo +
Page 6 © 2014 Marketo, Inc.#MKTGNATION14 • What to expect • Make life easier… • Get conversational Getting Setup
Page 7 © 2014 Marketo, Inc.#MKTGNATION14 Getting Help
Page 8 © 2014 Marketo, Inc.#MKTGNATION14 Digging Deeper
Page 9 © 2014 Marketo, Inc.#MKTGNATION14 Invest Your Time
Page 10 © 2014 Marketo, Inc.#MKTGNATION14 Plan Your Work… Work Your Plan
Page 11 © 2014 Marketo, Inc.#MKTGNATION14 The Success Curves Has Seen
Page 12 © 2014 Marketo, Inc.#MKTGNATION14 • Better tracking • Increased flexibility • More personal • Doubled conversion rate • Everyone wants in The Success Curves Has Seen
Page 13 © 2014 Marketo, Inc.#MKTGNATION14 Q&A Jacob Stark Director of Digital Strategy Curves | Jenny Craig @kratSbocaJ linkedin.com/in/kratSbocaJ

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Customer Success Story: Curves - Jacob Stark

  • 1. Page 1 © 2014 Marketo, Inc.#MKTGNATION14 Jacob Stark Director of Digital Strategy Curves | Jenny Craig
  • 2. Page 2 © 2014 Marketo, Inc.#MKTGNATION14 • Communication beyond 9-5 • Right message, right person, right time • Profit-driven marketing Why Marketing Automation
  • 3. Page 3 © 2014 Marketo, Inc.#MKTGNATION14 • Today’s thought leader? • Tomorrow’s innovator? • Don’t delay the inevitable How to Evaluate & Choose a Platform
  • 4. Page 4 © 2014 Marketo, Inc.#MKTGNATION14 • Marketing • IT • Operations/Sales • Leadership Earning Buy-In From Peers
  • 5. Page 5 © 2014 Marketo, Inc.#MKTGNATION14 Why Curves Chose Marketo +
  • 6. Page 6 © 2014 Marketo, Inc.#MKTGNATION14 • What to expect • Make life easier… • Get conversational Getting Setup
  • 7. Page 7 © 2014 Marketo, Inc.#MKTGNATION14 Getting Help
  • 8. Page 8 © 2014 Marketo, Inc.#MKTGNATION14 Digging Deeper
  • 9. Page 9 © 2014 Marketo, Inc.#MKTGNATION14 Invest Your Time
  • 10. Page 10 © 2014 Marketo, Inc.#MKTGNATION14 Plan Your Work… Work Your Plan
  • 11. Page 11 © 2014 Marketo, Inc.#MKTGNATION14 The Success Curves Has Seen
  • 12. Page 12 © 2014 Marketo, Inc.#MKTGNATION14 • Better tracking • Increased flexibility • More personal • Doubled conversion rate • Everyone wants in The Success Curves Has Seen
  • 13. Page 13 © 2014 Marketo, Inc.#MKTGNATION14 Q&A Jacob Stark Director of Digital Strategy Curves | Jenny Craig @kratSbocaJ linkedin.com/in/kratSbocaJ