Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Customer-First: Embedding Experience Design in Your GTM Strategy

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige

Hier ansehen

1 von 30 Anzeige

Customer-First: Embedding Experience Design in Your GTM Strategy

Herunterladen, um offline zu lesen

Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.

Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?

You'll learn:

-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways

Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.

Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?

You'll learn:

-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Ähnlich wie Customer-First: Embedding Experience Design in Your GTM Strategy (20)

Anzeige

Weitere von Marketo (13)

Aktuellste (20)

Anzeige

Hinweis der Redaktion

  • Started my career in journalism and then public relations, where I did some time at agency’s before taking an in-house job with a company called Marketo.

    Marketo opened my eyes to the broader marketing mix, and I ultimately decided that I wanted to be a part of how marketing drives a business forward.

    I set my sights on becoming a CMO and gathering the tools needed to be a strong Marketing leader.

    I wound up being COS to Marketo’s CMO, which eventually became heading biz ops for the Adobe Digital Experience Marketing team

    Ops provides a great view into how every piece of the Marketing organization works together to support the business

    But often times in supporting the business, you can lose sight of who should be the number one stakeholder in every decision you make
  • But when you think about a customer’s experience with a brand, it’s really jarring to think about just how many touchpoints a single person can have with an organization before they become a customer.
  • But when you think about a customer’s experience with a brand, it’s really jarring to think about just how many touchpoints a single person can have with an organization before they become a customer.
  • Not going to boil the ocean today, but we are going to think about, how from a marketer’s perspective you can keep the customer at the forefront of all that you do.
  • Not going to boil the ocean today, but we are going to think about, how from a marketer’s perspective you can keep the customer at the forefront of all that you do.
  • And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  • And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  • And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  • And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  • And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  • And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.
  • And shockingly – or perhaps not so shockingly – this begins with something as simple as how you segment your audience.

×