4. 70%of a customer’s journey
today is self directed
60%of marketers will increase content
marketing budget
Why Content
82%of prospects value content targeted to
their industry
67%find content targeted to their job function
valuable
3xbetter return on investment than paid
search
28. Thank you
Beyond Clicks and Views: Measuring Content Performance
For more info: www.marketo.com/personalization
Hinweis der Redaktion
“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
Impressions Views Clicks CTR Goals Conversions MQL SQL Direct Lead Assisted Lead Downloads Value Revenue
+ Gated Content
Define it
Must be right gated content, and offer you cant refuse
Based on Vertical, Company Size, Stage in Cycle + Behavior