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The New Trends in Metrics & Analytics

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Metrics: I have all this data, now what? Nemo Chu, Director, Customer Success, KISSmetrics Doug Camplejohn, CEO and Founder, Fliptop Chris Kilkes, Product Marketing, Demandbase
Marketers have more data than ever before, what are some of the critical metrics to watch and what business results can I drive?
What are the data pitfalls to avoid?
I need one simple thing to start doing today, what should it be?
What trends do you see in… – Personalization? – Predictive analytics? – Machine learning?
Thank You!

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The New Trends in Metrics & Analytics

  • 1.
  • 2. Metrics: I have all this data, now what? Nemo Chu, Director, Customer Success, KISSmetrics Doug Camplejohn, CEO and Founder, Fliptop Chris Kilkes, Product Marketing, Demandbase
  • 3. Marketers have more data than ever before, what are some of the critical metrics to watch and what business results can I drive?
  • 4. What are the data pitfalls to avoid?
  • 5. I need one simple thing to start doing today, what should it be?
  • 6. What trends do you see in… – Personalization? – Predictive analytics? – Machine learning?