Orlando Hooper-Greenhill Creative Strategist, J. Walter Thompson Company

1. How KITKAT “won the internet”How KITKAT “won the internet”
The hard yards, highlights and adventures of digital transformation
September
22nd,
2015
Orlando Hooper-Greenhill
Creative Strategist
J Walter Thompson Company

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Do you remember
the Panda advert?

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We have to do
another Panda!

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“Don’t worry, I’ve got this one cracked…”

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H O W D O P E O P L E T A K E B R E A K S T H E S E D A Y S ?

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K I T K A T
B R E A K S
K I T K A T
=
=
=
B R E A K S
O N L I N E
O N L I N E

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0
5
10
15
20
25
Jun
'10
Sept
'10
Dec
'10
Mar
'11
Jun
'11
Sept
'11
Dec
'11
Mar
'12
Jun
'12
Sept
'12
Dec
'12
Mar
'13
Jun
'13
Sept
'13
Dec
'13
Mar
'14
Millions
Local Global Total

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P O S T – D I G I T A L

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