Are you wondering why you have been getting many compelling local ads recently? It’s because of the popularity of geofence marketing and its impressive 75% success rate in driving customers toward a business.
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Are you wondering why you have been getting
many compelling local ads recently? It’s because
of the popularity of geofence marketing and its
impressive 75% success rate in driving customers
toward a business. It’s an effective marketing
strategy that allows you to attract potential local
customers to your doorsteps and stand out from
your competition. You can use geofencing
technology through your app, send out relevant
messages, and more. But what is geofence
marketing and how does it work? Read on to find
out!
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1. What Is Geofence Marketing?
Geofence marketing is a location-based strategy that enables brands to target customers
based on where they are in relation to their place of business. It requires you to set up a
geofence or virtual boundary around your business so that when a target customer steps
into that boundary, they can be instantly notified of your business, which might prompt
them to visit your facility. This technology uses GPS signals to determine when a target
customer has entered your virtual boundary. You can use geofence marketing to promote
any new offers or discounts that you’re offering. All you will have to do is set-up a relevant
automated message for potential customers who enter your geofence. Similarly, you can
also set up a geofence to inform potential attendees about an event you are arranging by
geofencing the event space.
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2. How Does Geofencing Work?
Geofencing targets your most qualified audience by showing them ads for your offers,
products, and services when they step inside your geofence. These ads can be in the
form of push notifications, text messages, and even PPV ads through a web browser.
3. Geofencing with Push Notifications
You can use your business app to send push notifications to the app users whenever
they step inside your virtual boundary. This notification will appear on their
smartphone screen even if your app is not open on their phone. For instance, if you’re
a clothing brand and you’re having a sale on t-shirts, if an app user enters your
geofence, they will receive a notification about your sale.
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4. Geofencing with Text Messages
You can also send automated text messages as part of your geofencing campaign. For
this, you will need to obtain a list of target customers via other forms of marketing,
such as email, landing pages, subscription offers, and more. Once you have obtained
their contact information, you can send tailored automated messages to them if they
enter your geofence.
5. Geofencing with PPC Ads
You can also use Google Ads to target local customers with geofencing. However, for
this to work, you will have to target specific keywords so that whenever someone is in
your vicinity and they search that keyword, your business ad pops up on their search
results. But a potential consumer will only be able to see your ad when searching a
keyword if you have out-paid your competitors for that keyword.
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Now that you have an answer to your question, “what is geofencing,” reach out to
Marketing Tiki for highly effective and optimized geofencing campaigns. Our campaigns
will drive customers to your doors and enable you to reach new heights of success!
