Success with online lead generation comes down to much more than just traffic generation. In this presentation, online lead generation expert Will Swayne shares his sales growth blueprint, tested in more than 98 industries over 10+ years. Inside you'll learn how to: - Massively scale your website traffic - Spend less on digital marketing with better results - Convert more clicks into cash and ultimately build a “Sales Lead Machine” that fills your business with ideal customers and clients. Each point is illustrated with actual examples and real case studies, leaving you with an actionable plan for improving your results.

1. “How to generate a steady flow of inbound
sales leads and ideal clients online”
Get Our Step-By-Step
Online Sales Growth Formula
And Learn From REAL Case Studies
How To...
o
o
o
o
Massively
scale
your
website
traffic
Spend
less
on
digital
marke8ng
with
be+er
results
Convert
more
clicks
into
cash,
and
ul8mately
Build
a
“Sales
Lead
Machine”
that
fills
your
business
with
ideal
customers
and
clients

2. 10 Years

3. 98 Industries

4. $10 Million+

5. Question: How can your company
thrive online during times of great
change?

6. More Competition

7. More Money

8. More Devices

9. More Tools

10. More Complex Tools

11. Overwhelm…
Guilt…
Frustration…

12. Calm…
In Control…
Certain…

16. Cut Through The Clutter

17. 3 Foundational Pillars
Sales Funnel
Key Metrics
2 Critical Numbers

18. Pillar 1
Your Sales Funnel

19. Your Traffic, Conversion and
Nurturing Units
Traffic
Conversion
Nurturing
Qualified Leads

20. Pillar 2
Metrics

21. Traffic
Conversion
Lead
Nurturing
Qualified Leads

22. 1. Do stuff
2. Track the results
3. Do more of what works and
less of what doesn’t work

23. Pillar 3
Two Critical Numbers

24. Your Two Critical Numbers
Cost Per Acquisition
(CPA)
Life Time Value (LTV)

25. How The Majority Thinks:
TRAFFIC
1
First I need lots of
2
Hopefully it will
CONVERT
3
Then I can make
MONEY

26. How The Top 1% Think
1
I need to focus on improving
2
And boost
3
Then I get all the
LTV
CONVERSION
TRAFFIC I need

27. Massively Scale Your Traffic

28. Overview

29. Method #1
Pay Per Click Advertising
Source: Wordstream Inc

30. Method #1
Pay Per Click Advertising

31. Month 1

32. Month 7

33. Add the right KEYWORDS
Google
Keyword
Tool

34. Add the right MATCH TYPES
web hosting
+web +hosting
“web hosting”
[web hosting]
-free
-cheap
-windows
-usa

35. Test and Track KW Performance

36. TEST and Track Ad
Performance

39. Method #2
Search Engine Optimisation

42. Source: Moz

43. ‘Off-Page’ Optimisation = LINKS

44. Link Building Strategies…
What Doesn’t Work
Ø Bulk Directory Submissions
Ø Bulk Article Marketing
Ø Low Quality Press Releases
Ø Bulk Social Sharing
What To Do Instead
Ø Publish Remarkable Content
Ø Form Relationships With Influencers
Ø Get Interviewed
Ø Write Relevant Guest Blog Posts
Ø Authentic Social Media Presence

45. Converting More Clicks
Into Cash

47. Home Page vs Landing Page

48. The “Ideal Landing Page Template”

49. Landing Page Conversion Tests

50. Landing Page Conversion Tests

51. ✔

52. Lead Nurturung + Automation

53. Automate The Automatable.
Save Your People For High-Touch Interactions

54. Build Your Email List And Use
Auto-Responders To AUTOMATE

55. Track When Prospects Are
Unsubscribing From Your Process

56. Build Your List And
Create Cash Windfalls

57. Bringing It All Together

58. Traffic
Conversion
Nurturing
Qualified Leads

59. Your Optimisation Calendar
TRAFFIC UNIT
AdWords/PPC
SEO
.
.
CONVERSION UNIT
Blog Posts
Email Newsletter
.
.
.
.
.
Landing Pages / CRO
NURTURING UNIT
.
.
.
.
.
.
.
.
.
.

61. Where Do You Go From Here?
1
Do nothing
2
Do it yourself
3
Hire internally
4
Get us to take care of everything for you

62. Get In Touch
1300 799 737
(+61 7 3161 1541 )
www.MarketingResults.com.au/contact