Boosting Online Sales In A Slower Economy Presentation

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These are the slides of the presentation I delivered at the Greater Western Sydney Business Growth Conference, sponsored by My Business Magazine.

Business Technologie

Boosting Online Sales In A Slower Economy Presented by Will Swayne, Managing Director, www.Marketing-Results.com.au “ There’s a recession on, but I’m refusing to participate…”

In A Recent Survey Of 324 Australian Business Owners... ,[object Object],[object Object]

You know online marketing is critical, but how are your results ? ,[object Object],[object Object],[object Object],[object Object]

How You Can Boost Your Online Sales By 2 To 21 Times Using Three Core Strategies… ,[object Object],[object Object],[object Object]

Start by tracking how visitors are using your website...

Core Strategy #1: Pay Per Click Advertising With Google Adwords

The Results: ,[object Object],[object Object],[object Object],[object Object]

Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR HexaTrack.com.au, WordTracker (PAID)

Step #2: TEST Ads (Two Ads Per “Adgroup”)

Core Strategy #2: Search Engine Optimisation (FREE Traffic)

How To Do SEO: ‘Off-Page’ Optimisation = LINKS www.LinkDiagnosis.com  FREE Tool

Top 5 Link Building Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Core Strategy #3: Boost Website Conversion

Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com

Conversion Tool #2: Google Website Optimiser

Testing New Sales Copy Produces NET Gains Of 57.7%

Putting It All Together: Your Online Strategy

It’s All About Results . “ We doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend .” Paul Strahl National E-Business Manager Fuji Xerox Australia

It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury CustomizedStickers.com

It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House

What Are Your Next Best Steps ? ,[object Object],[object Object],[object Object],[object Object]

Marketing Results www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”

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Boosting Online Sales In A Slower Economy Presentation

1. Boosting Online Sales In A Slower Economy Presented by Will Swayne, Managing Director, www.Marketing-Results.com.au “ There’s a recession on, but I’m refusing to participate…”

4. What’s Stopping You?

6. Start by tracking how visitors are using your website...

7. Boosting Website Traffic

8. Break The Traffic Drought (Before)

9. Break The Traffic Drought (During)

10. Break The Traffic Drought (After)

11. Core Strategy #1: Pay Per Click Advertising With Google Adwords

12.

13.

14.

15. Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR HexaTrack.com.au, WordTracker (PAID)

16. Step #2: TEST Ads (Two Ads Per “Adgroup”)

17. Step #3: TRACK Keywords

18. Core Strategy #2: Search Engine Optimisation (FREE Traffic)

19.

20.

21.

22. How To Do SEO: ‘On-Page’ Optimisation

23. How To Do SEO: ‘Off-Page’ Optimisation = LINKS www.LinkDiagnosis.com  FREE Tool

24.

25. Core Strategy #3: Boost Website Conversion

26. Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com

27.

28.

29.

30. Conversion Tool #2: Google Website Optimiser

31. Testing New Sales Copy Produces NET Gains Of 57.7%

32. Putting It All Together: Your Online Strategy

33.

34. It’s All About Results . “ We doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend .” Paul Strahl National E-Business Manager Fuji Xerox Australia

35. It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury CustomizedStickers.com

36. It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House

37. What’s Stopping You?

38.

39. Marketing Results www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”

Boosting Online Sales In A Slower Economy Presentation

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Boosting Online Sales In A Slower Economy Presentation