Social Media Tools - do more in less time

@marketingplay3r
Social Media Tools
September 2016 @ Prague
#holkyzmarketingu

@marketingplay3r
How many of
you work with
social media?

@marketingplay3r
Today’s Agenda
1. Social Media landscape
2. Get to know yourself
3. Learn from competitors
4. Working effectively – Social Media management
5. Recommended tools
6. Q&A

@marketingplay3r
The Marketing Player Team
Matej
Data & Analytics specialist
with strong feeling for Strategy
and Conceptual Project
Management. Keyword
Analysis and its
implementation into SEO &
Strategy is his primary focus.
Deni
Event Manager with extensive
expierience in Product and
Brand Management. Based on
her excellent soft skills, her
main focus is to negotiate a
win-win situations for any
business.
Michal
Well-rounded Digital
Marketer specializing in
Content Marketing, SEO,
Social Media, and PR. Michal
is driven by data and always
looking to “hack” marketing.
Won’t take no for an answer.
That’s me!

@marketingplay3r
Global Digital Snapshot
Source: we are social

@marketingplay3r
OK, but…
…what
does that
mean for
us here?

@marketingplay3r
Czech Republic Snapshot
Source: we are social

@marketingplay3r
Czech Republic – Social Network Growth
Source: Statista

@marketingplay3r
Czech Republic – Internet Users
Source: Statista

@marketingplay3r
High Penetration - Proof

@marketingplay3r
More Social Media stats

@marketingplay3r
Get to know yourself

@marketingplay3r
Social Media KPIs
Define the most important KPIs for your goals
• Are you reaching qualified people?
• Are you engaging with qualified people?
• How many of your social media fans are inquiring about your product
or service?
• How many of them actually become customers?

@marketingplay3r
How to track your stats “under one roof”
We like to use a tool called Cyfe
Here’s why:
• You can monitor literally everything!
• Super customizable
• Real-time reports
• Exports – really useful for reporting
to management

@marketingplay3r
How to use Cyfe
Add one of the
many widgets

@marketingplay3r
Good not just for Social Media
Integrates with
Anyway, back to Cyfe itself…

@marketingplay3r
Dashboard
Your go-to place for all relevant info
You can create multiple
dashboards

@marketingplay3r
Insider Tip
Use Zapier to extend the
possibilities of Cyfe and
greatly increase the possible
integration options – over
400 more!

@marketingplay3r
Now you can…
• Monitor your social media
• Correlate events with data
• Improve your social media strategy
• Gain deeper understanding of your
audience

@marketingplay3r
“There’s no rule that says
you can’t spy on your
competition”-Hectorpreneur
Learn from competitors

@marketingplay3r
What can you learn from competitors?
What’s their most successful content
What to avoid – learn from their mistakes
Identify opportunities (i.e. unhappy
customers)
How often they post
How engaged their audience is
How fast they’re growing
We like to use Rival IQ
to get these insights

@marketingplay3r
To start – you can add your competitors and it automatically check for their social
media accounts:
Rival IQ – Social Media accounts

@marketingplay3r
Intelligence across platforms
Compare yourself against your competitors
in various areas and platforms.
Simple yet powerful

@marketingplay3r
What’s the most interesting content?
Find out what gained the most traction
for your competition and learn from it!
Highest engagement rate
Highest engagement total

@marketingplay3r
What’s the best time to post?
• See when your own and your competitors’
fans are the most engaged
• Adjust your strategy
to cater to your audience
when they’re the most
active

@marketingplay3r
Actionable intelligence
Data provided by Rival IQ lets us discover gaps
in our social media marketing
and optimize for the best results
In this example:
Mall has low to none activity on
Instagram and YouTube – room
to improve
- low engagements and engage-
ment rates suggest low content
quality

@marketingplay3r
Many more features
We only scratched the surface. Rival IQ offers much, much more…
• Detailed analytics for each social media network
• SEO analytics
• SEM analytics
• Website history
• Reports

@marketingplay3r
Now you can…
• Benchmark yourself against your
competition
• Use this intelligence to increase your
social media efforts where it matters the
most!
• Improve your social media strategy
• Understand your audience better and
make better decisions

@marketingplay3r
Working effectively

@marketingplay3r
Social Media effectivity – key to success?
• Is this your schedule?
• Social Media management tools like
Buffer (and others) can help you
become a Social Media Ninja by:
• Planning ahead – scheduling posts
• Automation
• Content Curation
• Very easy to use

@marketingplay3r
Buffer – simple and powerful
• My favorite social media tool. Why?
• Scheduling!!! Super simple or Power
Scheduler
• Can be automated
• Content Curation
• Pablo (more on that later)
• Extension in browser
Power Scheduler
Simple Composer

@marketingplay3r
Pablo – image editor made for social
• Social media content with visuals gets
94% more views and is 40X more
likely to be shared (source: ragan.com)
• Don’t be lazy! Now there’s no excuse!
• Pablo is super easy to use!
• Highly effective – and integrates with
Buffer seamlessly
Power Scheduler

@marketingplay3r
Scheduling and automation

@marketingplay3r
Now you can…
• Quickly plan posts and schedule across
multiple social media networks at once
• Save time and create amazing images to
complement your content
• Automate your posts
• Easily share any article from within
your browser

@marketingplay3r
What are the
best tools to
manage your
online presence?

@marketingplay3r
Recommended Tools

@marketingplay3r
Social Media Tools – Principles
• Invest in improvement of processes
• Think uniquely about every project
• Pick the right tools to attract your target audience
• Pick the tools according to 80/20 principle
• Use checklists and process documents to document repeated
procedures
• Bookmark!

@marketingplay3r
What are the tools we are recommending?
- Buzzsumo
- RightRelevance
- Keyword Analysis
Content creation
- Writing tools
- Picture editing tools
- Infographics
- Photobank
- Surveys & Questionares
- Video tools
- Webinar tools
Content Research

@marketingplay3r
What are the tools we are recommending?
- URL Builders
- URL Shorteners
- Content Directories
- Q/A Forums
- Automation – IFTTT & Zapier & others
Brand Monitoring & Analytics
- Brand Monitoring tools
- Cyfe [mentioned before]
- Google Analytics
- Social Network internal analytics
Automation & Curation

@marketingplay3r
Recommended Tools - Pricing

@marketingplay3r
Content Research
• Objective : Use content that is
already popular and prevent
wasting your time

@marketingplay3r
Recommended Tools - Buzzsumo

@marketingplay3r
Recommended Tools – Right Relevance

@marketingplay3r
Recommended Tools – Keyword Analysis

@marketingplay3r
Content Creation
• Objective : Use the most suitable
way to spread your ideas

@marketingplay3r
Recommended Tools – Hemingway Editor

@marketingplay3r
Content Creation
Other writing tools :
• Word frequency counter
• Plagiarism checker
• Headline analyzer
• Topic generator

@marketingplay3r
Automation &
Curation
• Objective : Make most of your
content and free hands from
repeating tasks
But don’t look like a robot!

@marketingplay3r
Automation & Curation toolkit
What we will need:
• Google URL Builder
• URL Shortener – Snip.ly
• Q&A forum/Content Directory – Inbound.org
+ IFTTT and Zapier

@marketingplay3r
Recommended Tools – How to share links

@marketingplay3r
Automation – IFTTT and Zapier
List of recipes will be sent
after the presentation
straight to your inbox 

@marketingplay3r
Brand Monitoring
& Analytics
• Objective : Engage with the
audience, monitor your brand and
always measure your results

@marketingplay3r
Brand Monitoring – Slack + Notify.ly
+
=

@marketingplay3r
Brand Monitoring – Slack + Notify.ly

@marketingplay3r
Social Media Analytics – Google Analytics

Social Media Tools - do more in less time

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