The document discusses consumer behavior and the decision making process. It identifies 4 main factors that affect consumer behavior: 1) psychological core (internal processes), 2) decision making process, 3) consumer's culture (external processes), and 4) consumer behavior outcomes. It then provides details on each step of the consumer decision making process, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase outcomes.

1. Consumer Behavior-6 Decision Making Process & More Danny Abramovich Marketing Plan Specialist 1. Management 2. Marketing 3. Research 4. Segmentation 5. Consumer Behavior-4 6. Creativity

2. Course Schedule  Part 2 1. Management 2. Marketing 3. Research 4. Segmentation 5. Consumer Behavior 6. Creativity part 3 part 2

3. Course Main Topics Management Marketing Research Segmentation Consumer Behavior Creativity    

4. 5. Consumer Behavior  M e t h o d o l o g y Management Marketing Marketing Research Market Segmentation Consumer Behavior © Danny Abramovich

5. 5. CB  Definition C onsumer B ehavior How individuals or groups acquire, use and dispose of products, services, activities and ideas, in order to satisfy needs and desires over time.

21. 5.2 Decision Making Process Decision-making-process Brand B Brand E Brand I Brand M Brand F All available Brands Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J Brand Brand L Brand M Brand N Brand O Evoked Set of Brands

33. 5.2 Decision Making Process Decision-making-process

34. 5.2 Decision Making Process

39. 5.3 Consumer’s Culture

44. 5.4 Consumer Behavior Outcomes

46. Course Main Topics Management Marketing Research Segmentation Consumer Behavior Creativity     

47. 6. Creativity  M e t h o d o l o g y Management Marketing Marketing Research Market Segmentation Consumer Behavior Creativity © Danny Abramovich