The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
2. About Melodie Tao
My Company
• My Role- Marketing Consultant, Speaker, Educator
• Services- Speaking, Seminars & Workshops
Marketing Professor
• Current- National University, Previous- Platt College San Diego
• Classes- Interactive Strategies, Interactive Campaigns for BA ,
Advanced Social Media Marketing for MBA
Digital Team
• NBC 7 San Diego
• Manager- The Goods, Audience Rewards www.thegoods.com
• Find and feature local merchants on TV, Email & Social Media
Expertise
• Marketing with an emphasis on digital technology and social media
• Community Building, Brand Development
Event Hashtag: #NATASSocial
Twitter: @MyMelodie
4. Today’s Topic
Social Media Branding
Intentions:
• How to leverage your social media brand to generate more revenue.
• How to ensure your personal online brand is simultaneously optimized to
enhance your station’s or company’s brand.
• Knowledge on how to serve as a trusted subject matter expert as a
media professional and to have prospects interested in working with you
before even meeting you.
• Take away at least 1 new thing that you can apply to your life.
6. Important Terms
What do I mean when I say…
Social Media: Web and mobile technologies to turn communication into an
interactive dialogue. Creates a 2 way conversation between the business and
consumer and allows consumers to create user generated content by
contributing.
Brand: Name, term, design, symbol, or other feature that identifies one
seller's good or service as distinct from those of other sellers..
Personal Brand: The process where people and their careers are marked as
brands. The personal branding concept suggests that success comes from self
promotion.
Top 10 Format
Branding began as a way to tell one person's
cattle from another by a hot iron stamp
7. 1. Manage Your Search Results
*ACTIVITY- Take a minute to
Google yourself
• What are your top 3 results?
• What else did you find in the
results?
• Make note of anything you
do not want in the results.
• Optimize profiles that come
up high in search engine
results.
8. 2. Google Profile
If you have a Gmail account, you have a Google Profile
• Your Google profile shows up in searches.
• Your Google profile shows up in chats, on phones, etc.
• Editing your Google profile is simple. When logged in to Gmail, click on
your avatar on the top right hand side.
• *ACTIVITY- Update your Google Profile or create one
9. 3. Have a great avatar/ profile photo
• This should be your face for personal pages and a clear company
logo/icon for business pages. This is not the place to put a photo
of your pets, kids or other item.
• Your avatar should show that you are likeable, friendly, positive.
• Your avatar will appear each time you post/ comment so it’s an
important branding tool.
10. 4. The LinkedIn Test
• Not just for job seekers. For any professional.
• Digital resume that comes up high in search engine rankings.
• Complete your full profile.
• Make sure you have a custom URL.
• SEO TRICK- Include your company’s website. Under website listings choose “other”
and write in the specific name for your company rather than just listing “Company
Website”.
• *ACTIVITY- Update your LinkedIn contact information
11. 5. Update your Personal Facebook Profile
• Check your privacy settings to ensure you’re only providing
public information you intend to. Facebook constantly changes
their privacy features so make a habit of regularly checking your
settings.
• Know that setting your Facebook to private, does not mean that
it’s really private.
12. 6. Set up your Facebook Business Page
• DO NOT use a personal profile as a business page. People need
to LIKE your business page, not add as a friend. – Using a
personal profile as a business page is against Facebook policy.
• To create a business page, click on any existing business page and
click on the “Create Page” button on the top right.
• Company information- Include your website and links to other
social networks.
• Create a cover photo that represents your business.
13. 7. Write Effective Tweets
• Brand your background and bio.
• Post educational tips related to your industry.
• Retweet and reply to others so you’re actively
engaging in conversation.
• Provide value to your followers by posting useful
information related to the media your represent.
• Live Tweets: Post a tweets and photos during events.
• Job openings
• *ACTIVITY- Post a Tweet or set up an account.
“Tweets are my own” is not true!
14. 8. Instagram
• Images trump text.
• Best to use the same username for Instagram that you have
on Twitter. Easier for people to tag you.
• Utilize a few hashtags for each image to optimize exposure.
You can comment with hashtags.
• Take photos related to your brand that give people a glimpse
of what you’re doing real time.
15. • Search Engine Optimization (SEO).
• Fresh new content.
• Humanizes and personalizes your brand.
• Most flexible form of Social Media because you can incorporate your own posts, social
media insights, personal information in addition to information about your company.
• Opportunity to post insightful resources that may be useful to future clients and
community partners.
• ACTIVITY- Write 3 blog topics you can post about
9. Blogging
21. Final Thoughts
• Keep an open mind to being flexible on Social Media.
• Consistency is key with your online brand. Try to have the same username for all social
networks, or a similar name.
• Give back! Share articles, give thanks, reply, participate, create a community by being
involved.
• Start networking before you need your network.
• Raffle- Autographed copy of What Happens in Vegas Stays on YouTube by Erik Qualman
• MARKETING MELODIE SPECIAL OFFER
22. Questions
Tweet your questions to
@MyMelodie and use Hashtag
#NATASSocialMedia
Tweet me your favorite quote or
piece of advice