This presentation was created to educate students on using social media and online tools to market themselves during their job search. It includes job search resources, techniques on getting your foot in the door, and interview techniques that are all accelerated with technology.

1. Breaking Into the Industry Transitioning from student life to the online world Presented by: Melodie Tao Social Media Strategist Marketing Coach December 4th 2009 Platt College, San Diego, CA

6. Learn specific actionable steps on making the transition from being a college student to the online agency world

7. How to market yourself effectively to potential employers

9. Optimize your portfolio

10. Optimize your online presence

12. Informational Interviews

13. Industry Events

15. During the Interview

16. Ask Questions

18. Help other people help you

19. Choose a specific industry

21. Emphasize work that’s directly related to the job you’re applying for.

22. Do research on exact deliverables that have been produced by others in the same job that you’re applying for so

23. Specific types of design

24. Websites that have been produced

25. Spend extra emphasizing your skills that will help company’s bottom line

26. Leave a tangible takeaway

27. Always bring additional copies of your resume to leave behind

28. Leave part of your portfolio work

30. Organize your work into specific categories

31. Create synergy between all of your networks

32. List your networks on your resume

33. List your networks on your portfolio

34. List your portfolio links on your social networks

35. Blog

36. If you already have a blog make sure you have recently updated posts

37. Blog about your qualifications, skills and enthusiasm for your new venture

38. Do not mention specific companies you’re applying to

39. LinkedIn

40. List relevant part time jobs and internships

41. Request recommendations

43. CGSociety.org

44. Follow companies you want to work with on Social Media:

45. Learn company culture from their blog

46. Interact with them on Facebook and Twitter to learn about their community

47. General Job Search websites

48. Monster.com

49. Craigslist.org

50. Add RSS Feeds to your toolbar

51. Temp Agencies

52. Opportunity to test your skills

53. Networking opportunity

56. Increases productivity and efficiency during your search Tag with keywords

58. Let people know you’re looking

59. Your network

60. Alumni groups

61. Contact companies you’re interested in

62. Benefits

63. Real work experience

64. Many companies hire from within

65. Great way to network and earn referrals

66. Allows you to learn about the different types of career opportunities

67. Create Opportunity during the internship

68. Clearly state your goals with your manager before you even begin

69. Ask questions about your job description to ensure both your expectations and your manager’s expectations are aligned

70. Always be available to help with additional tasks

72. An interview you conduct with someone who works in a career you’re interested in

73. Who should you set up an informational interview with?

74. Professionals who are alumni of your college

75. Professionals in an occupation you’re considering

76. Things to keep I mind when requesting an interview

77. Show a strong interest in what they do

78. Be very polite, patient and gracious even if you are declined an interview with someone

79. State that the interview will be a specific time frame. (20-30 minutes)

80. Questions

82. It's preferable to begin networking before you begin job hunting.

83. If you establish your contacts early, you can better prepare for job searching and interviewing.

84. Ask your network what their job hunting experience was like and what approaches worked best for them.

85. Information from real live experience is invaluable. It can save you a lot time while avoiding a lot of frustration.

86. Events are everywhere

87. Alumni groups

88. Meetup.com

89. San Diego Ad Club, Ad 2

90. AIGA

92. Volunteer your service to non profits

93. Non profits are always seeking professional services for a great cause

95. Research Company History

96. Founders

97. Trends

98. Funding

99. Understand Service Offerings & mission statement

100. Be clear on what the company is offering

102. Mirror the body language of your interviewer. Mirroring others can build rapport and likeability.

103. Find a reason to care. Do your homework in advance, understand their passions, and draw out the stories of their life that make them human. When you connect with them, and start to like them, they’ll start to like you, and care about you.

104. Show them your passion! Specifically, your passion for the job you’re interviewing for.

106. Show up to an interview prepared with insightful questions that demonstrate your long term commitment and desire for the company’s success

107. Where do you see the company in 5 years from now?

109. How long will they take to make a decision?

110. How should I expect to hear from you?

111. Are there any additional interviews that need to be set up?

112. Be grateful and thank them for their time

113. Show your true appreciation by thanking everyone in the room

114. When thanking your interviewers add any other information that may be relevant to the conversation.

115. Follow up with a thank you email immediately