As a yoga professional you’re an integral part of enhancing people’s health and well-being. In such a personal industry, it’s important to strategically market yourself to keep your students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating a marketing strategy. At this workshop, you’ll learn how to navigate social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry all while maintaining your true integrity as a yoga professional.

1. Presents:
How to Grow Your Yoga Business
with Social Media
Presented by: Melodie Tao
March 29th, 2014
La Jolla Yoga Center
TWITTER @MyMelodie

2. Opening Meditation
~Set your intention for today~

3. About Melodie Tao
Professional:
• Company- Marketing Melodie
• My Role- Marketing Consultant, International Public Speaker, Educator
• Services- Consulting, Speaking, Workshops
• Marketing Professor- National University, Platt College San Diego
Background:
• Traditional Media Experience- Radio, outdoor advertising, event production,
promotions
• Online/Digital agency experience- SEO, PPC, Social Media
• Expertise: Marketing with an emphasis on digital technology and social media
• Community Building, Brand Development
Fitness:
• Certified Yoga Instructor
• Certified Barre Instructor
• Certified Cycle Instructor
• Experience- Creator of Digital Media Now for Yogis and TaoOfYoga.com
TWITTER @MyMelodie, Event Hashtag: #DMNFITX

4. Today’s Topic
How to Grow Your Yoga Business with Social Media
Intention: Learn how to pack your
studio and classes through social
media strategies.
Questions:
• What comes to mind when you hear the word social media?
• What to you hear in the topic?
• How many people have Googled themselves? What did you find?

5. Importance of Today’s Topic
• In the past, people would keep their personal lives completely separate from their
business lives. Now this is virtually impossible, so today we’ll learn how to
embrace social media to ensure we’re using it effectively for our business.
• Working in an industry such as yoga and fitness is such a personal profession
because you’re really helping the lives of many. Therefore it’s important to build a
personal connection with our clients, students and customers.
• Even though you may work for a studio or a larger company, it’s YOUR JOB to fill
your class
• People buy from other people

6. Inspire Students who are already in Class
• Give students a reason to return- Work on poses, create themes, create an ongoing
connection.
• Ask students to come back
• Ask students to bring a friend
• Connect online

8. • Facebook is more personal but there are many opportunities to
optimize your profile for your professional brand.
• When logged on to your personal Facebook profile you can
create and run a business page.
• Check your privacy settings to ensure you’re only providing
public information you intend to.
• Check your privacy settings on each photo album.
• Facebook constantly changes their privacy features so make a
habit of regularly checking your settings.
Update Your Personal Profile

9. Personal Profile:
• If connecting with prospective clients on Facebook include your
company and a brief description so client associate you with the
company’s brand
• Link personal page to your business page.
Business Page:
• Company information
• Link back to your website
• Links to your other social networks
Personal Profile vs Business Page

10. DO NOT use a personal profile as a business page
Correct business page: https://www.facebook.com/thepbrealityshow

13. LinkedIn
• Ensure your personal profile is linked back to your company’s LinkedIn profile.
• Contact Information: Include your company’s website. Under website listings
choose “other” and write in the specific name for your company rather than just
listing “Company Website”.
• Under your job descriptions list specific accomplishments and actions that will
benefit prospective clients.
• Add multimedia: Photos, Videos, Presentations.

15. Twitter is a social networking known as
microblogging. It enables its users to send
and read text-based messages of up to
140 characters, known as "tweets".
What is Twitter?

17. • Brand your background
• Brand your Twitter bio
• Provide value to your followers by posting useful information related to your
company
• Post educational tips related to your company
• Retweet and reply to others so you’re actively engaging in conversation
• Live Tweets: Post a tweets and photos during events
• Job openings

19. • Photo sharing program and social network
• Mobile based application. To sign up you must download Instagram on your smart
phone
• Enables users to take a photo, apply a digital filter and then share it with other
Instagram users they are connected on the social network.
• Confines photos to a square shape, similar to Polaroid images.
What is Instagram?

20. Instagram Tips
• Best to use the same username for Instagram that you have on Twitter. Easier for people to
tag you.
• Utilize a few hashtags for each image to optimize exposure. You can comment with
hashtags.
• Take photos related to your brand that give people a glimpse of what you’re doing real
time.

21. Instagram Hashtag Examples

22. Success Story
• http://manifestationyoga.com/
• https://twitter.com/jenpastiloff
• https://www.facebook.com/JenniferPastiloff
• https://www.facebook.com/positivelypositive

23. Thank You!• La Jolla Yoga Center
• YourBuddhi.com
• Jennifer Pastiloff

24. Contact:
melodie@marketingmelodie.com
http://www.marketingmelodie.com
858-335-9421
Connect:
Twitter.com/MyMelodie
Linkedin.com/in/MarketingMelodie
Facebook.com/MarketingMelodie
Slideshare.net/MarketingMelodie
Instagram: MarketingMelodie
Google+: http://gplus.to/MarketingMelodie
Namaste