1. Presents:
Digital Media Now
How to Integrate Social
Media Into Your Marketing
Wednesday December 7th, 2011
If tweeting about the event
Host: @MyMelodie
Event: @DigitalMediaNow
Event Hashtag: #DMNWeb1

2. About Melodie Tao
Professional:
• My company: Marketing Melodie
 Marketing Consultant, Speaker & Educator
 Services: Consulting, Speaking, Seminars, Corporate
Training workshops
• Marketing Professor
 National University
 Platt College San Diego
Background:
• Traditional Media, Interactive marketing : Radio, outdoor
advertising, events, promotions
• Online/Digital agency experience (SEO, PPC)
• Featured Marketing & Social Media Speaker at National &
International conferences/events
Ask Questions by Tweeting with the
hashtag #DMNWeb1
Host: @MyMelodie
Event: @DigitalMediaNow

3. Today’s Topic
How to Integrate Social Media Into Your Marketing
Intention: You will learn how to Leverage the power of your other marketing
tools by understanding how to effectively integrate social media
Here’s why we have this intention: Social Media needs to be cohesive with
the rest of your marketing campaigns. It’s something that enhances your
marketing strategy, but should not take the place of other marketing
channels.
How to Integrate Social Media into:
• Other Forms of Digital Marketing
• In Person Events
• Traditional Media

4. Important Terms
What do I mean when I say…
Social Media: Web-based and mobile technologies to turn communication
into an interactive dialogue. This type of marketing creates a 2 way
conversation between the business and consumer and allows consumers to
create user generated content by contributing.
Marketing Campaigns: A specific, defined series of activities used in marketing
or using new marketing channels and methods. (SEO, Email, Social Media)
Marketing Strategy: A foundation for executing your marketing campaigns.
This process allows an organization to concentrate its resources on the
greatest opportunities to increase sales and achieve a sustainable competitive
advantage. Important to have a strategy before jumping into social media.

5. Incorporating Social Media into
other forms of Digital Marketing

6. Digital Marketing: SEO
What is SEO?
SEO: Search Engine Optimization is the process of improving the visibility of
a website or webpage in a search engine by the "natural" or un-paid
(organic) search results
• SEO goes hand in hand with Social Media
• Search engines pick up “real time” information and results that are created
through Social Media
• Blog posts create fresh, new content for your website on a regular basis which is
picked up on by search engines
• Strategically utilize keywords in your Social Media updates
• Link keywords in your blog posts

7. Digital Marketing: SEO
Example of linking keywords in a blog post from NewCondosOnline.com

8. Digital Marketing: Email
2 Types of Email Marketing, 2 Opportunities to integrate
Social Media
• Personal Emails sent out from your Business Account- Emails you are sending
out directly to another recipient
• Email Marketing Campaigns- Emails you send out with a specific message to
consumers. Usually sent out to many people at once on your email list.

9. Digital Marketing: Email
Personal Emails
• Integrate Social Media into your personal emails by including a link in your
signature

10. Digital Marketing: Email
Email Marketing Campaigns
• Include clear call to actions in your email marketing campaigns
• Include clear links/Social Sharing buttons to your social media networks
Social Sharing
Buttons

11. Incorporating Social Media into
In Person Events

12. In Person Networking Events
• Include links to your social networks on your business cards
• Connect with your new contacts on LinkedIn immediately after the event and
mention where you met them.

13. Conferences
• Do research on who’s going to be attending beforehand and reach out to people on
Social Media that you’d like to meet.
• RSVP that you’re going to be at the event on Facebook and LinkedIn and share with
your connections
• Find the official hashtag for the event/conference you’re going to. Tweet that you’ll
be there with event Hashtag and include the Hashtag in all tweets relating to that
conference.
• Hashtag- Allows you to track specific events and topics. At conferences, it’s a great
way to find out and connect with others who are already there.
• Connect with your new contacts on LinkedIn immediately after the conference and
mention where you met them.

14. Incorporating Social Media into
Traditional Media

15. Traditional Media- Print
Many types of print marketing are still relevant today:
Brochures, flyers, Magazine/Newspaper ads
• Include Social Media icons and write out your URL names for each icon
next to the icon so readers can easily connect with you online
• QR Codes
• Make print material available virtually online
Include the URL
next to the icon

16. Traditional- Radio
• Stop repeating the phone number over and over again at the end of a
Radio Ad. People are not going to remember the number or call you
right away. Instead repeat your website
• In addition to your website, mention to find you on Facebook and
Twitter. Say the URLs. People are much more likely to remember this
than a random phone number
TV/Videos
• Include a visible URL of your website.
• Include a visible URL or your Social Media URLs

17. Public Relations
What is Public Relations (PR)?
Public Relations: The practice of managing the communication between
an organization and the public to gain exposure of news to target-audiences.
Public Relations Activities: Messaging, Press releases, Speakerships, Media
Relations including trade, local, national and online publications.
• Social Media Press Releases- When creating a press release, your social media
version should be customized for the web. Social Media press releases have
sharing features, a specific tweet that readers can post, links within the press
release etc. PitchEngine is a useful site
• Teaser Posts: Create excitement about your upcoming PR appearance. Whether
it’s a mention in a magazine, a radio interview or television appearance, let your
community know exactly when and where they can see your company in the
media! Post anticipating tweets and Facebook updates a few days out.
• Blog post follow up: After your PR appearance, draft up a quick blog post with
information about your feature. If it’s a TV clip, see if you can obtain a file of the
clip to host on your own YouTube and embed in your blog post. If it’s a radio
appearance, get an audio of your airtime. If it’s an article, link to the online
version of the article.

18. Next Digital Media Now Webinar
• Wednesday January 4th, 2012 at 10am PST.
• Cost: $39 ($29 if you pre-register today) You’ll be sent additional
information to confirm your spot
Topic: Make More Money with Social Media in 2012
Leverage your social networks to attract new clients and strategic
partnerships to grow your business and make more money in 2012.
• Build alliances and partnerships through social media
• Effective time management on Social Media
• Community Building tips
• Strategic branding

19. Thank You
melodie@marketingmelodie.com
http://www.marketingmelodie.com
Twitter.com/MyMelodie
Linkedin.com/in/MarketingMelodie
Facebook.com/MarketingMelodie
Slideshare.net/MarketingMelodie
Google+: http://gplus.to/MarketingMelodie
If tweeting about the event
Host: @MyMelodie
Event: @DigitalMediaNow
Event Hashtag: #DMNWeb1