Background: When applying for a job at The MathWorks, one of the typical steps involves presenting yourself to a mixed group of future colleagues. Well, I had my eyes set on a Sr. Account Manager position… Method: A powerful presentation with a clean focus and a bit of humor Result: Of course I got the job (and love it!), thanks to my sweet baby picture

1. How
I got my job
thanks
to this picture!

2. Background
When applying for a job at The MathWorks, one of the typical steps
involves presenting yourself to a mixed group of future colleagues.
Well, I had my eyes set on a Sr. Account Manager position…
Method
A powerful presentation with a clean focus and a bit of humor
Result
Of course I got the job (and love it!), thanks to my sweet baby picture

3. Henri van den Hoof @

4. Agenda
1. You
2. Me
3. Us?

5. 1700+
employees
1984
MATLAB
1M users
Simulink
100+
countries
$400M+
Accelerating the pace of 3500+
engineering and science universities

6. Henri ?

7. Henri 1.0

9. Henri 18.0

11. Henri 28.0

13. Henri 37.0

15. Business
Development

16. “How do you find information?”
Pro’s:
Super simple
High speed
Complete
Con’s:
No overview
No intelligence
Business applications?

17. Aggregated
information
Web based
access
Hyperlinks to
related content
NB Op verzoek van Vodafone bevatten handouts van presentaties geen herkenbare en leesbare screenshots

18. Step 1: Aggregate data

19. Step 2: Enrich to usable information

20. Step 3: Make accessible
DOC
WEB XLS
PDF SOAP

21. Step 4: Analyze and discover

22. Step 5: Share with others

23. And then there’s hobbies…

24. So what
about ‘us’?
(or better yet: Why me?)

25. marketing
drive creativity
enthousiasm succes
sales
Customer
Centric
technical
Selling background
FUN
learn
excellence analytical
growth

27. There is much more on:
www.marketingland.nl