31 Effective Email Marketing Tips

31 Effective Email Marketing Tips
More tips? Visit us at www.hellodialog.com
Email marketing tips
by

Tip 1/31: Optimize your Subject line
• Keep it short and simple, best to stick to 50 characters or less
• Avoid the word Free and funny symbols like #$&*
• Turn your subject line into a question
• Test, test, test to find out which format works best for you
by

Tip 2/31: Track your click-through rate
• Track which parts of your newsletter are most popular
• Don’t be afraid to change your layout if a call to action does not
result in the desired click-through
• Test which design triggers the most clicks
by

Tip 3/31: Keep your mailing list clean
• Keep your list clean; this will benefit your open rate
• Use segmentation to send personalized newsletters
• Always work on expanding your list by creating out-of-the-box
campaigns
by

Tip 4/31: Make your newsletter Mobile Proof
• Ensure your newsletter looks good on mobile devices
• Test links and layout
• Move your call-to-action to the top
by

Tip 5/31: Tag your images
• Increase your open rate by adding inspiring images
• Add UTM tagging to your images to track traffic in Google
Analytics
• Add ALT text to make sure that even when the images does not
load, the message is visible
by

Tip 6/31: Links to Social Media
• Grow your web and: Share
• People always want to be part of the fun. Seeing their friends like
something is the greatest recommendation
• Use social media to grow your list
by

Tip 7/31: Segmentation
• Choose different segments that are relevant for you: Age,
Location, Best Customer, Gender, etc.
• Keep in mind to which list you’re sending, and create specific
content that appeals to them
• Analyze your results. Which call-to-action works best for who?
by

Tip 8/31: Best time to send
• Despite many studies stating otherwise, it is still impossible to
define the best time for sending an email campaign
• Test this for your specific database. If you own a nightclub it
might well be that the best time is 10pm on a Saturday night!
• With our Autoimprover tool we help you to find out which time and
day work best for you
by

Tip 9/31: Tell-a-Friend
• Add a Tell-a-Friend button in your newsletter so your campaign
can go viral without any effort
• Coming from a friend it must be important!
• Increase exposure and keep up the good work on your branding
by

Tip 10/31: Design your own template
• Invest a few hours to create a template that matches your brand
perfectly
• Include UTM tags in your template so you can always track the
traffic from your newsletter
• Re-use this template for every newsletter; Recognition is key
by

Tip 11/31: Opt Out
• It is required by law to include an Unsubscribe button in your
newsletter
• Learn from your unsubscribes: Create a small list with questions
of why they unsubscribed
• Include a link to your website on your Unsubscribe Landing Page.
They might not be interested in your newsletter, but still want to
visit your website Email marketing tips
by

Tip 12/31: Call-to-Action (CTA)
• Use short and clear phrases: Buy Now, Sign Up, Download Here
• Test your CTA’s. Try different colors, positions, size
• Use contrasting colors surrounding your CTA so it stands out
more
• Make sure your CTA is clearly visible for mobile users
by

Tip 13/31: Make it personal
• Write your newsletter like you would write to your friend
• Include their first name if you know it, and any other personal
details
• Create specific content to specific target groups, this will increase
your open rate
by

Tip 14/31: A/B Testing
• Before sending out to the whole list, try different templates to a
small percentage of your contacts
• Test your subject line, call-to-action (CTA) button, images, best
time to send, and anything else you can think of
• Make sure you install the right software first so you can track the
results
by

Tip 15/31: Make it easy to subscribe
• Place your Subscribe button on prominent positions on your
website
• Ask the minimum amount of information from your future readers.
Email address and Name is sufficient
• Motivate people to signup to your newsletter by giving them a
bonus Email marketing tips
by

Tip 16/31: Use your brand in subject line
• Create recognition from the first point of contact
• Make your readers comfortable with your newsletter
• Keep working on the image of your brand
by

Tip 17/31: Track your results
• Track your open rate, click-through rate, and conversion
• Connect your website to your Email Service Provider (ESP) so
you can trace how successful your email campaign has been
• Design special campaigns if you find out that a format works well
by

Tip 18/31: Send a Welcome Mail
• This is a great opportunity to gather new information about the
reader but be subtle
• Include a small questionnaire to find out why they subscribed and
what their expectations are
• Let them know what they can expect from you: Tell them the
frequency of your mails and what content they can look forward to
by

Tip 19/31: Create a Calendar
• Think about frequency, message, and don’t be afraid to use public
holidays to boost your brand image
• Be clear to your readers. Tell them how often they will receive your
newsletter and what content they can expect
• Most importantly: Stick to it!
by

Tip 20/31: Avoid Spam filters
• Use Email Marketing Analytics programs to see your Spam score
and understand why you get this score
• Use a double opt-in
• Keep your list clean and test your mailing before you send it out
by

Tip 21/31: Include a link to
video
• Including video can increase your click-through rate
• Think carefully about the content of your video. Use it for step-by-
step guides, to explain changes in your company, or to promote new
features in your product
• Most email programs can’t play video directly. You can solve this by
using a thumbnail of your video, including the play button, and
adding a hyperlink to where your video is hosted, for example on
YouTube
by

Tip 22/31: Encourage replies
• Show that you’re open to dialog by using a real email address and
not a “no-reply”
• Your readers will understand that you are available to answer their
questions
• Both Gmail and Yahoo have said that they will rate your email as
more important when it comes from a real address. This reduces the
risk of getting into someone’s junk mail
• Set up filters in your email address so you don’t get bombarded with
out-of-office replies
by

Tip 23/31: Draft in text editor
• Keep your newsletter personal; write like you are talking to your
friends
• Get into the right frame of mind by using a text editor for your first
draft and copy this into your Email Service Provider (ESP)
• Make sure to double check in your ESP that the layout is as you
want it Email marketing tips
by

Tip 24/31: Learn from Spam
• Get real-life examples by opening some email accounts in Gmail or
Yahoo, and add these accounts to a few websites
• Spammers use a lot of capitals and funny symbols – keep these to a
minimum
• Create interesting content, this will benefit your open rate and deter
spam filters
by

Tip 25/31: Activate your Unsubscribes immediately
• Ensure that you immediately activate the Unsubscribes.
• People that still receive newsletters after they have unsubscribed will
feel confused and possibly angry. “Why do I still receive this?”, or “Is
this Spam?”
• Keep up the good name of your brand by removing your
unsubscribes from your mailing list immediately
by

Tip 26/31: Use Double Opt-In
• Once someone has subscribed to your newsletter, send them a
link to confirm their interest. Only then add them to your mailing
list
• This assures new subscribers that you respect their privacy
• Double Opt-In also gives you the opportunity to verify that the
new email address is not Spam
by

Tip 27/31: Grow your list. Always
• Ensure that on every point of contact with your customer, you give
them the opportunity to subscribe to your newsletter
• Come up with a special offer and share this on all social media with a
clear call-to-action (CTA) to sign up to your newsletter first
• Be clear in your message: What can your (future) readers expect
from you?
• Finally, think quality not quantity!
by

Tip 28/31: Ask for feedback
• Ensure you create content that is appreciated
• Include a short survey once in a while to find out what your readers
expect from you
• Think about: frequency, content (what do your readers find most
interesting?), click-through rate, and much more
by

Tip 29/31: Think about preview pane
• Design your newsletters so that the most important message and
your call-to-action (CTA) are visible on the top
• Include a table of contents in your newsletter so that even readers in
preview pane know what all of the content is
• Your From and Subject line are even more relevant for subscribers
who read your message in preview pane so test and optimize these
too
by

Tip 30/31: Create Landing Pages
• Align the message from your newsletter with the message on
your landing page by using similar language and keywords
• Analyze the bounce rate. If lots of readers leave without visiting
another page, adjust your landing page
• Find a balance between visuals and relevant textual content. If
you include images, don’t forget the Alt tag
by

Tip 31/31: Avoid faulty email addresses
• Mistakes still happen – people forget a letter or make a typo
• To receive the correct email addresses, ask new subscribers to
retype their email address
• This helps you to build a clean and valuable list
by

31 Effective Email Marketing Tips

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Empfohlen

Empfohlen (20)

31 Effective Email Marketing Tips