The document discusses the history and evolution of advertising, from early print ads to modern digital formats. It notes some key events like the first TV ad broadcast in 1955 and rise of internet ads in the 2000s. The document also examines changing consumer behaviors and challenges for advertisers, such as people skipping TV ads or ignoring pop-ups online. Finally, it briefly outlines the top 20 advertising agencies currently operating in India.

1. By
Sankalp dheer
Hari shankar nanda
Astha malik
Naman kr kulshreshtha
Abhinav singh
Kush sachdeva

2. 4

3. 3

4. 2

5. 1

8. “ Never write an advertisement
which you wouldn't want your family to read.
You wouldn't tell lies to your own wife.
Don't tell them to mine.”

9. PERCEPTION
80% of CEO’s believe their brand provides a
Superior Customer support & service
8 % of their customers agree
(BAIN & COMPANY)
WHAT IS SERVICE?
“A service is an activity or benefit that one party can
offer to another that is essentially intangible and
does not result in the ownership of anything.”

10. 7 P’s OF SERVICE
MARKETING IN
ADVETISEMENT

11. 1929
1935
1939

14. Prices aren’t what they used to be

15. place
Time
slots
Article
space
SMSBillboard
Web
space

16. vikramthadeshvar@hotmail.com
• Real billboard wars
in Mumbai, India
where three
Indian airlines
battle it out on the
streets.
• Jet Airways started
and Kingfisher
responded and
lastly GoAir had
the last laugh.
• Creative
advertisement war
at its best.

17. vikramthadeshvar@hotmail.com
• Interesting advertisement by the agency Saatchi & Saatchi
Amsterdam for Cordaid/People in Need that shows what the
value of a handbag is in relative to the less fortunate.

19. Advertiser
promotes
Gains
attention of
audience
Positive
effect on
client
others(prosp
ective
clients) gains
attention
New
business

20. PEOPLE

21. who are they…
Execution level
Corporate level
Corporate level Board of
directors
Managing
director
Creative
deptt
Production
deptt
Media
deptt
Marketing
deptt
Research
deptt
Adminstra
tion deptt

22. SERVICE TRIANGLE

23. STRATEGIES TO HANDLE INTERNAL
CUSTOMER• Tr
• Include them in company’s vision
• Empowerment
• Position your company as the best employer
• Employee retention

24. SERVICE BLUE PRINT
Points of
contact
Physical
evidence
process

25. SERVICEBLUE
PRINTGENERICTO
ADVERTISING
INDUSTRY

26. Support
servicesBackstagecustomeronstage
ContactemployeePhysical
evidence
Line of interaction
Line of visibility
Contacting
clients
Giving brief
Accounts deptt-
analysis of brief
Client service
deptt
In house research
Makes
preliminary
research
Outsourcing
research
Produ
cing
the
copy
Adver
tising
plan
Giving approval
Buying
space &
time and
launching
Line of internal interaction
Delivery
of the
product
Attire of personnel,
set up place of
rendezvous
Agreement paper,
brief note
Advertising
blueprint
Media of
exposure

27. • In 1965, 80% of 18-49 year-olds in the US could be reached with three 60-second
TV spots. In 2002, it required 117 prime-time commercials to do the same.” (Jim
Stengel, Global Marketing Officer, P&G)
• A US hour of prime time TV carried 21 minutes of advertising, Late Night network
shows like Leno or Letterman carry 31:27 (TNS Media Intelligence, Q1 2006)
• Big Six study (US): People with DVR’s watch 12% more TV, yet 90% of them adskip
(Germany : 88.2%)
• 78.2% of Germans are irritated by advertising, only 24% actually still watches it
(GfK Marktforschung)
• 85% of Chinese stop watching TV during commercial breaks. More than half
change the channel, while the rest do housework, eat, chat or use the bathroom.
(McKinsey & Co.)

28. “Today's marketing model is broken. We're applying antiquated thinking
and work systems to a new world of possibilities."
Jim Stengel, Global Marketing Officer P&G
Last Year

29. “Online video ads are quickly
becoming the medium of choice
to drive both brand awareness
and sales.”
(2009)
67% of marketers report they
will increase their social media
advertising budget in 2010
“With young adults now
spending on average six hours
a week gaming, advertisers
should be excited at how well
their messages were embraced
and the brands positively
perceived” (2010)
0%
22%
38%
14%
31%
52%
47%
36%
33%
0%
15%
28%
12%
29%
49%
47%
34%
45%
23%
0%
7%
10%
21%
34%
42%
44%
57%
0% 10% 20% 30% 40% 50% 60%
Text-link ads
Pop-ups/pop-unders
Rich media ads
Banner ads
Contextual targeting
Paid search ads
Email marketing-house list
Behavioral targeting
SEO
Online tactics in terms of ROI (2009-2010)
2010 2009 2008

31. 2000’s

32. Who is Generation Y?
• 96 million people born between 1978 – 2010
• Millennial, Net Generation, Echo Boomers, Google
Generation, ingeneration
• Ongoing debate about where to begin and end a
generation.

34. DIGITAL AD’S

36. Ballyhoo & Connoisseur
PRINTING ADVERTISEMENTS ERA
First named "Pemberton's French Wine Coca," the 'nerve remedy' was widely distributed at
apothecaries throughout Atlanta
TELEVISION ADVERTISEMENT ERA
First TV ad broadcast in the UK was on ITV on 21 September 1955, advertising Gibbs S.R
toothpaste
INTERNET ADVERTISEMENT ERA
Examples of online advertising include contextual ads on search engine results pages,
banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified
advertising, advertising networks and e-mail marketing, including e-mail spam.
RADIO ADVERTISEMENTS ERA
The first radio broadcasts aired in the early 1900’s. However, it wasn’t until 1919 that radio
stations began to broadcast continuously

37. These are
some of the
more
interesting
ads around
like the Nike
ad.
1. Ogilvy & Mather
11.Euro RSCG
Advertising Pvt. Ltd.
2. J Walter Thompson India
12.Pressman
Advertising & Marketing Ltd.
3. Mudra Communications Pvt. Ltd.
13.MAA
4. FCB-Ulka Advertising Ltd.
14.Oberoi Multimedia
Ltd.
5. Rediffusion-DY&R
15.Triton Communication Pvt.
Ltd.
6. McCann-Erickson India Ltd.
16.Ambience D’Arcy
Advertising Pvt. Ltd.
7. RK Swamy/BBDO Advertising Ltd.
17.Bates India.
8. Grey Worldwide (I) Pvt. Ltd.
18.Percept Advertising Ltd.
9. Leo Burnett India Pvt. Ltd
19.TBWA Anthem Pvt.
Ltd.
10. Contract Advertising India Ltd.
20.Everest Integrated
Communications Pvt. Ltd