This is for you ...
you are a business owner struggling to understand how to turn your website into your most powerful sales tool.
What You'll Learn ...
1. Why your website is the most important tool in your business
2. How we turn websites into performing sales tool
21. 1
DISCOVER:
The
right
message
by
answering
the
ques8on,
“Why
should
I
buy
2
from
you?”
ENGAGE:
3
Using
your
online
engine
to
deliver
the
message.
CONVERT:
With
monthly
online
tacVcs
to
track
and
measure
the
message
and
convert
traffic
into
leads.
marketingcopilot TM
Find Customers. Keep Customers.
23. Your
value
proposiVon
is
your
deal
closer.
Maybe
you
call
it
differen8a8on
or
compe88ve
advantage.
It
is
not
a
tagline,
mission
statement
or
ar8cula8on
of
what
you
do.
It’s
a
precise
representa8on
of
1
why
someone
should
buy
from
you.
marketingcopilot TM
Find Customers. Keep Customers.
24. Value
Discovery
Working
Sessions
delve
into
how
to
build
differen8a8ng
value
into
your
message.
These
sessions
will
provide
guidance
on
how
to
organize
your
message
to
build
the
founda8on
for
an
1
ongoing
marke8ng
program.
marketingcopilot TM
Find Customers. Keep Customers.
25. 2
engage
Use
your
website
and
web
presence
to
test
and
validate
your
value
proposi8on