This is a presentation in brief about pros and cons of digital marketing and traditional marketing. Advantages and disadvantages of both traditional marketing and digital marketing.
1. Pros and Cons of
Traditional Vs Digital
Marketing
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2. Digital marketing is defined as the marketing done through
electronic means. In simple words the devices which are
connected to the Internet and marketing done through it is
called as Digital Marketing. Ex: Mobile (Smart Phones),
Laptop, Tabs, Social Media, Search Engine and so on.
Digital marketing is an umbrella containing Search Engine
optimization, Social media marketing, Blogging, Content
Marketing, Mobile Marketing, Online Advertising, Email
Marketing, Website Marketing, Viral Marketing, Video
Marketing and so on.
3. In simple words marketing done though the mediums not
connected to internet in other words marketing done,
through print media, banners, pamphlets, brochures,
catalogs, TV, Radio is called as Traditional marketing.
The complete promotional or marketing strategy which
takes place through these mediums is called as traditional
Marketing.
4. Pros of Traditional Marketing
Communication in Reality
Selling happens by
Meeting
Short Term results
5. Pros of Digital Marketing
Maximum Exposure
Community Building
Cost Effective
High Engagement
Measurable and refine
strategy
Viral
6. Cons of Traditional Marketing
Costly.
One Way.
Hard to Measure.
Forced promotion.
7. Cons of Digital marketing
Time consuming.
Not in Reality
communication.
Not accessible.
8. For more information on this please read our
Blog.
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