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Wef 2013 social_media_analysis
1. World Economic Forum 2013 in Davos
under the social microscope
At this week’s World Economic Forum’s Annual Meeting in 20th and 27th using the Salesforce Marketing Cloud.
Davos, Switzerland, Technology and Social Media conversa- This infographic visualizes the pulse of the conversations
tions have shaped the discourse. This year’s gathering features and key themes emerging from the global gathering by
the most socially savvy list of participants ever, with more than highlighting the most popular trending topics, the most
800 delegates active on Twitter. We analyzed around 230,000 active and influential participants, the most active regions
social conversations around the conference between January on social channels and much more.
Most discussed topics
40% 16,5%
10,5%
10%
10%
7,9%
5%
GLOBAL ECONOMIC GROWTH EUROZONE SYRIEN & MALI ENVIRONMENT
WOMEN EDUCATION GLOBAL HEALTH
The most mentioned world leaders
2,3% 1,6% 1% 0,3%
DAVID CAMERON ANGELA MERKEL MARIO MONTI DMITRY MEDVEDEV
6.454 3.635 2.151 706
Number of Mentions
Other top names in Davos
2,8% 1,1% 0,8% 0,7%
CHRISTINE LAGARDE KLAUS SCHWAB MARIO DRAGI CHARLIZE THERON
6.274 2.537 1.703 1.514
Number of Mentions
Davos 2013 – Social Media Demographics
FEMALE 46% 54% MALE
Age Groups
27% 33% 25%
5% 7%
0,7% 2%
18–20 21–24 25–34 35–44 45–54 55–64 65+
The most active regions
in the online conversation
51% 8% 4,7% 3%
UNITED STATES UNITED KINGDOM CANADA GERMANY
2,7% 2,5% 2,2% 2%
NETHERLANDS SWITZERLAND MEXICO FRANCE
Sentiment on Social Media is mixed
POSITIVE
55% NEGATIVE
45%
Twitter was the dominant channel around the World Economic Forum 2013,
and accounted for 80% of conversation volume. Mainstream sites (9%),
Facebook (5%) and Blogs (3%) follow as the only other active arenas.
# #
Most mentioned Twitter Hashtags
INTERNATIONAL GERMANY
#nachrichten
#davos2013 #merkel #eu
#wef
#syria
#wef
#wirtschaft
#ygl #cameron
#eu
#news
#davos #risks2013
#peoplepower
#peawards13
#davos
#weltwirtschaftsforum
Most mentioned Twitter users
INTERNATIONAL GERMANY
@reuters_davos
@richardquest @regsprecher
@nouriel @bill_gross @reuters_de
@paulocoelho
@timrahmann
@greenpeace_ch @florianeder
@schuldensuehner
@davos @spiegel_wirtsch @carstenknop
@wef @wefrisk @fahrenheit4711t @n24_de
@lvidegaray
