Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build? Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.

1. Build Powerful Marketing Apps with the
Salesforce1 Platform
Dylan Steele, Director of Platform Marketing

2. Today’s Session
Brief Overview of the
Salesforce1 Platform for
Marketers
Hear from Salesforce1
Platform Customers
See Marketing Apps in
Action
1 2 3

3. A New Breed of Apps are Transforming Industries

4. These Apps Connect Two Critical Elements
Personalized
Remembers Your
Preferences
Beautiful
Inspiring design
Immediate
No lags or emails
Customer Insight
Predict Customer Needs
Customer Engagement Business Process
Real-time Workflow
Automate Employee Responses
Marketing
Continuously build your brand

5. Integrating The Two Technologies To Build Customer Apps Is Hard
Business Process TechnologyCustomer Engagement Technology
Open Source Stacks
Rapid Iteration
Consumer Internet Scale
Customer Data
Dashboards and Reporting
Workflows and Approval

6. Marketers are Great at Building Apps In Silos
Slow
to
build
Hard
to
integrate
Disconnected
customer
data
CRM
Data
&
Apps
Agency
Apps
Mobile
Campaign
Apps
Events
Apps
Ecommerce
Apps

7. The Lines of CRM are Blurring
Community
Marke<ng
Service
Sales

8. Build Apps Fast on the Salesforce1 Platform
APIs
Flexible, Scalable, Metadata Platform
Workflow
Data &
Objects IdentityAnalyticsCollaborationMobile UI
2,700+ Partner Apps
Largest Enterprise Ecosystem
Cloud
Mobile
Social
Data Science
Trusted Multitenant Cloud
Fast App Dev & Customization
AnalyticsCommunityMarketingServiceSales Apps
Complete
CRM

9. Employee
Apps
build powerful
employee-facing
apps faster
Customer
Apps
build engaging
customer-facing
apps faster
Apps
BuildApps Fast. Build Business Faster.

10. Heroku Connect
Put your customer apps to work
Heroku Connect
Seamless
Data
Sync
Best
of
Both
Worlds
Simplicity
and
Scale

11. Customers have builtAppsAcross Every Role & Department
Human ResourcesOperationsMarketing

12. What did EducationDynamics Build?
Ray Mandaro,
Senior Director, Product Management & Marketing
Jenna Tramontana
Marketing & Business Development Manager

13. What is GlassPanel™?
GlassPanel™ is a powerful all-in-one solution for inquiry
management. It marries marketing execution with robust, real-
time data and analytics, and utilizes custom workflows to keep
individuals engaged throughout the prospect lifecycle.
In short, GlassPanel™ empowers marketers to effectively
communicate with their target audiences, while measuring their
ROI and predicting the future success of their campaigns.

14. Why we chose to leverage the Salesforce1
Platform
• The power of Salesforce, sitting on the shoulders of a giant
• Salesforce marketing cloud
• Salesforce AppExchange

15. How leveraging the Salesforce1 Platform
empowered our organization
• Decreased GlassPanel™ development time
• Decreased client implementation and support time
• Ease of integrating with third party applications

16. The Higher Education Industry Challenge
• Competition for prospective students has increased
• Many institutions lack the transparency across departments to
operate efficiently and cost-effectively
• Access to data is critical, but often times this information exists in
Excel spreadsheets and disparate systems

17. Why did we build GlassPanel™?
• To allow marketers and recruiters to spend less time dealing with
data - and more time acting on it.

18. What does this mean for marketers?
• Collect information about prospects’ interests through their
online activity and send automated messages through email
and social channels

19. What does this mean for marketers?
• Create customized landing pages and microsites to support
inquiry generation and campaign activities

20. What does this mean for marketers?
• Streamline campaign management by allocating and adjusting
media spend and facilitating insertion orders with vendors

21. What does this mean for marketers?
• Run “what if” scenarios to gauge how changes to the marketing
mix could affect the overall ROI of the plan

22. What does this mean for marketers?
• Track goals and view metrics in real-time through a beautifully
designed and mobile friendly dashboard interface

23. Platform Apps at Work, UMassOnline
Som Seng
Director of Marketing, UMassOnline

24. Efficiencies and Transparency through
GlassPanel™
• Streamline the campaign and vendor management process
• Optimize campaigns to generate quality leads and support enrollment goals
• Track leads real time and reach monthly lead target goals
• UMass system-wide campus lead reports

25. GlassPanel™ Support
• 24/7 support
• Focus on customer needs

26. GlassPanel™ Value Add
• Industry leader
• Strategic partner

27. GlassPanel™ Demo

28. Questions?

29. Join Us For Dreamforce 2015
September 15-18, 2015 | San Francisco, CA