Analysis of the social conversations around #LeWeb Paris in the run up to the event, using Salesforce Marketing Cloud.

1. LeWeb 2012
Social Media Highlights
December 3rd 2012
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2. Social Mentions
LeWeb Mentions – past 2 days (Pre-LeWeb)
500
LeWeb is ready to take off!
450
At 3571 social media
400 mentions for the past 48
350 hours, things are just about
getting started. This is a
300
clear increase in the data
250 for Monday as people
make their
200
preparations, and a
150 significant dip in post
100 volumes over lunchtime.
Take at as a hint: when in
50
Paris for LeWeb, you
0 should not tweet with your
02/12/2012 04:00 02/12/2012 12:00 02/12/2012 20:00 03/12/2012 04:00 03/12/2012 12:00 mouth full!

3. Media Type Analysis
Blogs Images
2% 1%
The Media Type Analysis
leaves no room for doubt: Aggregator
Twitter dominates LeWeb, or 1%
at least the location of its
conversations. Given the
number of contests for tickets
and goodies that use Videos
hashtags as their 1%
centrepiece, this should be no
surprise. Twitter
Mainstream
94%
News
1%

4. Sentiment Analysis
Between the speakers, keynotes, location, Social Business Track, LeWeb record
and various parties taking place in the fringes, there is much to be excited
about, an it shows in the data. Over 90% of all sentiment for these conversations
is marked as positive. Even the upcoming taxi strike cannot put a dent in
this, and the attendance of certain tech-celebrities such as Marissa
Meyers, certainly sparks some creativity. There are some conversations which
appear negatively, such as the article on CNN which appeared after the London
LeWeb edition and is circulated again.
Negative
Source:
http://edition.cnn.com/
2012/06/20/tech/le-
web-africa-technology-
inovation/index.html?s
r=sharebar_twitter
Positive

5. Conversation Cloud
LeWeb gathers some of the
world’s greatest marketers
in a single space, and they
certainly do get their
message across. At this
point, the usual suspects
dominate the social media
conversations, but it will be
fascinating to see whether
that changes in the Parisian
morning light.

6. Analysis Badoo Party
10
9
8
7
The upcoming Badoo party
6 continues to inspire
5
conversations, especially by
those who are dying to attend.
4 Curiously, these social media
3
exchanges seem much more
active over the weekend than
2 the general LeWeb
1
discussions. Looking forward to
seeing the online traffic on the
0 night itself!
02/12/2012 04:00 02/12/2012 14:00 03/12/2012 00:00 03/12/2012 10:00