From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: Measuring Up With Social Analytics. PRESENTATION: Proving ROI With Social Media Analytics - Given by Kristi Kellogg, @kristikellogg - Bruce Clay Inc, Social Media Editor. #SocialPro #24A
4. #SocialPro #24A @KristiKellogg
I’m the social media editor at Bruce Clay,
Inc. We’re a leading international digital
marketing agency est. in 1996. Follow us
everywhere at @BruceClayInc ;)
How I Can Help
6. #SocialPro #24A @KristiKellogg
# Fans/followers on every social network we are
active in, tracked over time
# of Reshares of posts
Most-shared posts
Clicks to site from social network
Conversion events by social network (perhaps by
Google Analytics integration)
Feature: Multiple user access
What We’re Looking For
7. #SocialPro #24A @KristiKellogg
Social media monitoring suites can range in price
from $50 - $500
Median price for a robust solution: $500
There are free options, too:
Google Analytics
Google My Business
Twitter Analytics
TwitterCounter.com
Facebook Insights
LinkedIn Analytics
So Many Tools, So Little Time
9. #SocialPro #24A @KristiKellogg
Users: unlimited
Integrated with Google Analytics: no
Price:
$600/month: 50,000 mentions
$900/month: 100,000 mentions
$1,600/month: 250,000 mentions
There all require year-long contracts.
Follower Growth: Yes. For an additional $300/month, you’ll have
access to historical tweets.
Connected Networks: Twitter, Facebook and Instagram.
White labeling: available for $300/month
Nuvi (https://www.nuvi.com)
10. #SocialPro #24A @KristiKellogg
Content Management: Yes Twitter, Facebook, Google+,
LinkedIn and Instagram.
More than 1,200 clients, including: Uber, CLIF Bar, Hershey’s,
Vanity Fair, Sports Authority, Wilson, Girl Scouts, Nissan & Chevron
Notable feature: Real-time listening & alerts.
“Never miss an opportunity to engage or a crisis situation
where a timely response is necessary.” Nuvi will alert you if an
influx of messages is hitting your brand. They’ll also be able
to tell whether or not the tone is positive or negative.
Verdict: Nuvi is a great solution for big brands with a lot to listen to.
Nuvi (https://www.nuvi.com)
11. #SocialPro #24A @KristiKellogg
Users: 1
Integrated with Google Analytics: yes for Premium/Team
accounts
Price:
Deluxe: $59/month
Premium: $99/month
Team: $500/month
Message approval workflow
Dedicated account management
Keyword Listening which provides share of conversations
Connected Networks: Twitter, Facebook, Instagram & Google+
White Labeling: Not available
SproutSocial (http://sproutsocial.com/)
12. #SocialPro #24A @KristiKellogg
Content Management: Yes Twitter, Facebook, Google+,
LinkedIn
Notable Feature: With a premium account, there is a social
listening report that shows you share of conversation in for a
particular hashtag.
Verdict: This is a great solution for businesses wanting to try out
software. There is no contract, which is perfect if you want to test
software for a month before committing for a year. Also, you can
switch between deluxe, premium and team and find out what
works for you.
SproutSocial (http://sproutsocial.com/)
13. #SocialPro #24A @KristiKellogg
Users: 1
Integrated with Google Analytics: No
Price (with mandatory year-long contract):
Small: $129/month
Medium: $299/month
Team: $479/month
Connected Networks: Twitter, Facebook, Instagram & Google+
White Labeling: Not available
Content Management: No
Quintly (https://www.quintly.com/)
14. #SocialPro #24A @KristiKellogg
Users: unlimited
Integrated with Google Analytics: yes
Price (with mandatory year-long contract):
Social: $500/month
Advanced: $1,000/month
Enterprise: $2,000/month
Connected Networks: Twitter, Facebook, Pinterest, YouTube,
LinkedIn, Tumblr, Google+, Instagram and Vine
White Labeling: Not available.
SimplyMeasured (http://simplymeasured.com/)
15. #SocialPro #24A @KristiKellogg
Content Management: no
Notable Feature: “We have a robust breadth of channels and
depth of data. As of May 2016, we’re the only provider to have
access to Twitter’s engagement API. We’ve developed really
good relationships with the Twitter team. “ – Gavin Grisham
Hashtag tracking
Instagram competitive reporting
Filtered reporting
SimplyMeasured (http://simplymeasured.com/)
18. #SocialPro #24A @KristiKellogg
LinkedIn Premium
Canva for Business
Instagress
Iconosquare
Boostgram
Tweepi
ManageFlitter
Free Options: So Many Trials, So Little Time
You can play around with positioning, size & shape of the shaded text boxes to make them work for your selected background image & titles / subtitles.
We strongly suggest creating a compelling title slide for viral attention. YOU MUST USE THE SOCIALPRO FOOTER ON YOUR TITLE SLIDE!
Tips:
Large font sizes & all caps make titles easy to read in thumbnails both during your presentation and for viewers on slideshare.
Visually interesting photography helps draw reader attention on Slideshare.
Please swap this image for any other as long as you have rights to reuse/distribute.
You should use hi-res / high quality images – minimum 72/96 dpi (keeping in mind widescreen 16:9 ratio) - the space above footer is 10in wx 5.125in h –
You should also compress image file sizes if necessary to make for faster loading ppt.
You can use illustrated visuals as well.
DELETE THIS SLIDE IF YOU DO NOT USE.