The Reputation And CEO

The Agenda ,[object Object],[object Object],[object Object]

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BUILDING AND SAFEGUARDING CORPORATE REPUTATIO N ,[object Object],[object Object],[object Object],[object Object],[object Object]

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IT’S ABOUT BRINGING YOUR VALUES TO LIFE COMMUNICATE WHAT YOU STAND FOR, TO ALL OF YOUR STAKEHOLDERS!

COMMUNICATION TO REPUTATION * Fortune 500 ‘Most Admired Companies’ listing RANKING OF COMPANIES CORPORATE COMMUNICATION SPENDING (US$ million) TOP 100 $32 Second 100 $23 Third 100 $13 Fourth 100 $5 Bottom 76 $4

IT MEANS MANAGING… ,[object Object],[object Object],[object Object],[object Object]

IT MEANS MANAGING… ,[object Object],[object Object],[object Object]

BENEFITS OF A GOOD REPUTATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

CORPORATE COMMUNICATION IS A PROCESS… IDENTITY OBJECTIVE, STATIC CATEGORY Defined specific features of a corporation and external symbol ( visual and material tools ) reflecting it and communicating with publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CORPORATE COMMUNICATION IS A PROCESS… IDENTITY IMAGE OBJECTIVE, STATIC CATEGORY Defined specific features of a corporation and external symbol ( visual and material tools ) reflecting it and communicating with publics SUBJECTIVE, DYNAMIC CATEGORY Impression of the public on a corporation, established upon a perception of corporate identity COMMUNICATION

CORPORATE IMAGE HONEST FAIR-PLAY RELIABLE COMPETENT LOCALLY IMPORTANT AND ACCESSIBLE TRUST DEDICATED TO COMMUNITY IMPORTANT SPONSORS PARTNERS AND SUPPORT ENVIRONMENT FRIENDLY CARE QUALITY INNNOVATIVE EXCELLENCE GOOD EXAMPLE LEADERSHIP HOW DO WE DESIRE TO BE SEEN?

CORPORATE COMMUNICATION IS A PROCESS… ,[object Object],IDENTITY IMAGE REPUTATION OBJECTIVE, STATIC CATEGORY Defined specific features of a corporation and external symbol ( visual and material tools ) reflecting it and communicating with publics SUBJECTIVE, DYNAMIC CATEGORY Impression of the public on a corporation, established upon a perception of corporate identity JUDGMENT Set of values attributed to company by its stakeholders, based on their interpretation and validation of the corporate identity and image COMMUNICATION EXPERIENCE COMMUNICATION

IMAGE AND REPUTATION ,[object Object],[object Object]

MOST IMPORTANT REPUTATION DRIVERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE ROLE OF CEO IN BUILDING, MAINTAININ G AND RECOVERING REPUTATION

CEO REPUTATION ,[object Object],[object Object],[object Object]

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WHAT DOES CHANGE MEAN ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE STAGES OF CEO SUCCESION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE COUNTDOWN ,[object Object],[object Object],[object Object],[object Object],[object Object]

FIRST 100 DAYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

END OF THE FIRST YEAR ,[object Object],[object Object],[object Object]

TURNING POINT ,[object Object],[object Object],[object Object],[object Object],[object Object]

REVISION AND REINVENTION ,[object Object],[object Object],[object Object]

CEO ROLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND AMBASSADORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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WHAT KEEPS LEADERS AWAKE AT NIGHT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOR A PEACEFUL SLEEP ,[object Object],[object Object],[object Object],[object Object]

BARCLAY’S CASE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],START AT HOME

HOW TO APPROACH EMPLOYEES? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TIPS ,[object Object],[object Object],[object Object],[object Object]

The Reputation And CEO

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