Hospitality branding case study

1. SUPER
IOR hospitality branding
ARCHETIKA.PL

2. field: hospitality branding
business: hotel
model: pioneer brand
brand cycle: maturity

3. perfect localization
close to the turistical
attraction
great team
integrated and carying
hotel team
negative comments
because of the age of the
hotel there were some
negative comments online
STARTING POINT

4. Decrease the number of
marketing efforts and make
brand more consistent.
CHALLENGE

5. ARCHE
CLOSENESS
AT HAND

6. ARCHE
Clients wanted to have nice, relaxing and
quiet time while visiting the most
important spiritual attraction.
And expected the same in the hotel.

7. Transformation
what effect we want to
cause in client's life?
Intimacy
what are our distinctive
assets?
Communication
how our brand is activated
day by day?
TIK STRATEGY

8. TRANSFORMATION
Clients felt calm and at quiet
in the spiritual place and in
the hotel.

9. INTIMACY
We did not touch corporate identity (CI)
as the hotel was old and with tradition.
It's oldlooking CI supported the feeling
we wanted for clients: cosy and calm
atmosphere.

10. INTIMACY
But after client analysis we
could clearly see who was
our favourite one.

11. INTIMACY
This group started to be
our brand engine.

12. COMMUNICATION
We intentionally and continuosly asked
guests about opinion on the spot.
After introducing some changes (what we
already knew from negative online
comments) we were able to ask them day
by day.

13. COMMUNICATION
This supported open and close
atmosphere in the hotel.
After 3 months guest post were all about
Eva and Daniel - hotel team members.

14. Owner
After 3 months the hotel
Owner was clearly more
at peace.
B2B ONLY
we decided to
communicate only with trip
organisators within this
one chosen group
marketing costs decrease
by choosing only one group
and directing
communication to B2B
sector we decreased
marketing budget.
SUCCESS

15. SUCCESS
Target group specialisation
made it possible to decrease
marketing expences
and increase visibility.

16. SUCCESS
Other guest were still served.
But hotel stoped to be one of
many.
And for many started to be
the ONE.
In spite of its old outlook.

17. MAIN
CONCLUSION
The most importand asset in places are
PEOPLE.
So take care of your team.
Ensure they know WHY and WHO before
HOW and WHAT to do.

18. FREE
CONSULTATION
WAITING
Are you ready to
get your business
up to the next
level
with consistent and
proffesional brand?