This document discusses how social media can be used responsibly and effectively to influence the world in a positive way. It notes that while social media allows easy access to information and opinions, not all of those opinions are good. It recommends building authority on social media by posting inspiring, optimistic content that moves people positively and glorifies God. Specifically, the document suggests answering hard questions, sharing critical industry updates, and writing and distributing free reports in order to rise above opinions and gain people's attention for influencing the world for good.