If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way. Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way. The following are the things you need to know or do to create killer video ads: 1. PLAN YOUR VIDEO AD 2. CREATE YOUR FACEBOOK VIDEO 3. TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS 4. LEARN & MAKE IT BETTER Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!

2. YouTube is no doubt the
world’s most popular
video marketing platform.

3. If you are serious about leaving
no stones unturned in your
marketing, you’ve got to take a
shot at every opportunity that
comes your way.

4. Facebook video Ads are a new
but powerful tool that you can
use to reach out to your
prospects in an engaging way.

5. Statistics suggest that Facebook video
Ads are catching up (if not already
outdoing) YouTube video ads, when it
comes to the total number of monthly
views on both mobile and desktop.

6. Smart entrepreneurs and marketers take
advantage of this new trend to get more
results for their marketing. There’s no
dispute video ads work better than any
other form of advertisement…

7. Especially if you
know how to create
killer video ads.

8. This guide equips you with
the skills you need to make
the best out of Facebook
video ads. Keep reading…

9. 1. PLAN YOUR VIDEO AD

10. First things first…have it in mind
that the key goal of your
Facebook video Ads campaign is
to increase audience reach and
engagement…

11. And lift your
brand.

12. Get started by planning your
video creation.. Have a plan in
advance to increase the
probability that you’ll come out
looking good.

13. • What do you want to create
a video about?!
• What’s you main takeaway?!
• What theme do you want
your message to convey to
your audience?!
• What is your Call To Action?

14. Half the work will be done
once you can answer all
these questions.

15. The next step is
to write a script.

16. Simply write down what you want to
say, bearing in mind how you’re going
to say it, and what text or graphics
you’re going to need to accompany it.
Shorter is better. If you can’t work
your way around a solid script,
consider hiring a freelancer to do it for
you on Upwork or Fiverr.com.

17. 2. CREATE YOUR FACEBOOK
VIDEO

18. Facebook makes it easy and possible
for you to create video advertising
campaigns. Simply login to your
advertising manager and click on
“Create Ad” from the top right corner of
your screen.

19. In the screen that appears, click “Get
Video Views”. Select which page you
want to promote with your Video
Ads. Set up the campaign name and
select your target demographics.

21. Facebook’s hyper-surgical targeting
features make this super easy for you.
You can narrow down your audience
based on custom audiences, locations,
age, gender, language, interests or
behaviors.

23. After your campaign has been
successfully set up, it’s time to
include some textual description
and call to action for your
Facebook video ad.

24. The Text field gives you an opportunity
to write something compelling about
what you’re promoting. Also, select a
call to action that will be visible to
customers when they’re watching the
video.

25. ALTERNATIVELY…

26. You can create
Facebook video Ads
using the Power Editor.

27. This is however a somewhat more
complex route…but the best
option if you’re looking to create
different variations of your video
ad for split testing purposes.

28. Login to your Facebook Ad Manager and
select the “Power Editor” menu option.
Download your Advertising account data
into the Power Editor tool. You’ll be able
to sort your data by campaign, then
create a new campaign altogether.

29. In the “Create Campaign” screen, enter
the name of your new campaign, select
buying type and then choose “Video
Views” from the Objective drop down
field. Switch to the ad set view in the next
dialog and then create a new ad set for
your video ads. Ad sets are groups of ads
that target a particular group of people.
The more you segment your ad sets, the
easier it’s going to be for you to analyze
the target level results of your campaign.

30. Once you have set up your ad set,
switch from campaign view to the ad
set view in Power Editor’s vertical
menu. Pick the ad set you created
and then select the Ads tab at the top
area of your screen. You’ll be able to
create a new ad from the screen that
shows.

31. Select the page you intend to
promote, enter compelling text telling
people what you’re promoting, then
upload your video. You’ll also specify
a call to action in this last step.

32. 3. TECHNIQUES TO CREATE
EFFECTIVE FACEBOOK VIDEO ADS

33. Here are five easy
strategies to increase the
effectiveness of your
Facebook Video Ads:

34. Use the 3-second Rule – Facebook recently
introduced the autoplay feature, which
automatically plays videos and then stops
immediately people scroll past it. What does
this imply?!
You just have 3 seconds to capture your
audience’s attention.!
So make sure that your video’s start is
compelling and attention grabbing.!
It’s also important to note that Facebook defines
a “Video View” as a view extending for three
seconds or more. Thus, your first 3 seconds
make great sense from a metric standpoint.

35. Keep it quiet – Facebook’s autoplay
feature is designed to make each video
play without a sound as people scroll
down their feed. This means that your
business should focus on the visual
message. Focus on making what users
see during those first 3 seconds as
engaging as possible, without relying
on sound.

36. Flexibility counts – Facebook’s
hyper targeting features give you a
lot of credibility – use it! Try out
specific segments and see what
works for you. If one of the
Facebook video ads that you had
high hopes in isn’t performing, drop
it and create a better one.

37. Make it real – the best-performing
Facebook video ads tend to focus on user
engagement and the story, as opposed to
explicit sales gimmicks. Focus on
cultivating that unique experience that will
make users click right off the bat.

38. Customer comes first – Facebook’s
power targeting lets you reach out to
the right people with a message that’s
fine-tuned to their needs and
motivations. Make sure that your video
ads stay true to your customers. Your
message should resonate with the
situation your audience is currently
facing.

39. 4. LEARN & MAKE IT BETTER

40. Once your video ads are up and
running, you’ll want to step
back and look at how things are
going? Think about your KPIs.

41. How many conversions
have you got since you
started running these
video ads?

42. Did you have a
bounce rate
problem?

43. How many shares, likes,
comments and other
marks of engagement did
you get?

44. Did your Facebook video
ads reach out to as many
people as you wanted?

45. Asking these questions
helps you improve your
campaign so that you get
better results.

46. Drop what doesn’t work,
focus on what works.
Make your ads better with
each iteration!

47. CONCLUSION

48. Facebook video marketing harbors a lot
of potential for your business. You’re
leaving a lot of money on the table if
you’re not making use of Facebook
video ads to boost your brand and
products!

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