Presentation slides for APME Newstrain workshop in Norman, OK. Sept. 25, 2009.

1. Planning Content
for Multiple Media
and Multiple
apme newstrain

2. the
planning
process

3. the
planning
process
1. Understand the
characteristics
(form) that will best
tell the story

4. the
planning
process
1. Understand the
characteristics
(form) that will best
tell the story
2. Break down the
story:
what are the
different parts?

5. the
planning
process
1. Understand the
characteristics
(form) that will best
tell the story
2. Break down the
story:
what are the
different parts?
3. Which
characteristic (form)
would best tell each
part of the story?
- Is there ROI?

6. story forms

7. story forms
PRIMARY
Text
Audio
Photos
Video
Graphics

8. story forms
PRIMARY ALTERNATIVE
Text Lists
Audio Q&A
Photos Charticle
Video Annotated
Photos
Graphics
Maps

9. Break
Down
the
Story

10. Return on investment?

11. Return on investment?
1.Does it have an audience?

12. Return on investment?
1.Does it have an audience?
Who is it?

13. Return on investment?

14. Return on investment?
2.and we have the resources? (Skills, technology
Do
time)

15. Return on investment?
2.and we have the resources? (Skills, technology
Do
time)
Specifically, who and how?

16. Return on investment?

17. Return on investment?
3.a Will it service and/or have a long shelf life?
public
generate traffic/readership and/or provide

18. Return on investment?
3.a Will it service and/or have a long shelf life?
public
generate traffic/readership and/or provide
If there are no ‘yes’ answers here, do not move
forward

19. Group Exercise

20. Group Exercise
Break down the story

21. Group Exercise
Break down the story
Determine best form

22. Group Exercise
Break down the story
Determine best form
Test for ROI

23. slideshare.com/mark.briggs
mark@journalism20.com