The Roxy Theatre saw declining relevance and revenue until partnering with MarKyr Media for a social media strategy. MarKyr helped The Roxy create engaging online presences on Facebook, Twitter, and other platforms. This improved The Roxy's image and interactions with fans, leading to increased ticket sales, media coverage, and an award for best rock venue website. The Roxy now has a stable financial position and is recognized as a leader in the music industry through its use of social media.

1. The Roxy Theatre Regaining Relevance Through Social Media cvgcfg MarKyr Media Case Study: THE ROXY THEATRE c © MarKyr Media 2010 "We've increased by at least a third by creating an environment out there where you can speak to The Roxy. It's helped bring in business, which wasn't the goal. Initially I thought the goal was to have advertising online, but then it turned into the conversation, which has changed people's perceptions.” - Roxy Theatre Owner, Nic Adler

2. Quote MarKyr has provided The Roxy Theatre with a wealth of information and a simplistic, organized approach to the Internet and Social Media as a whole as well as more narrowed look at how it affects individual businesses. Their expertise and insight have helped me to re-shape the public image of the club and become a leading edge venue in a shaky music world. Since working with them I have gone from a useless website to one year later winning the VH-1 Rock Honors award for Best Venue Website and being recognized on the cover of our industry magazine, Nightclub and Bar, as returning to relevance through Social Media. MarKyr is a leader in Social Media and following their advice has done wonders for the club. - Nic Adler, Owner of the Roxy Theatre

6. MarKyr Steps In Education Insight Strategy Web 2.0 Technology MarKyr Steps In

10. Media Takes Notice "By taking the time to learn and embrace the tools of social media and Web 2.0, Nic and his club went from zero to VH1 in 12 months flat. ” - FastCompany.com "He broke his father’s rules and allowed fans to photograph shows. He started monitoring customer complaints on Twitter and leaving free drinks for people under their Twitter handles...'We all make the Sunset Strip,' he said. 'None of us alone would be able to be here.'” - New York Times "The Roxy's website traffic has gone from 500 visits per day to over 3,000, all without a proper advertising or marketing campaign. And by listening to the audience and responding, the Roxy is seeing more and more sellouts…The club is now filled with bloggers, promoters and media that had turned their noses up at The Roxy just months ago.” - The LAist The Media Take Notice

11. Roxy Wins VH1 The Roxy Theatre wins 60% of the vote out of five bands thanks to the Club and MarKyr ’ s aggressive Social Media campaign VH1 Rock Honors Award: Best Rock Venue Website

14. Follow Roxy Follow the Contact: nicrox@mac.com http://www.theroxyonsunset.com/

15. About Markyr Media Los Angeles, MarKyr Media is a Social Media consulting firm that provides leading-edge Social Media services for the Tech, Entertainment, and Consumer Product industries. MarKyr’s services include Reputation Management, Blogger Outreach, Community Development, Blog Coaching and Consulting, and Social Media Boot Camp. Our extensive experience in Social Media and core values of community, radical transparency, innovation, and education are what drives the firm’s unique ability to deliver customized solutions that are authentic and results-driven. Contact: [email_address] http://www.markyr.com About MarKyr Media