This is a lesson in Research 1- Basic Research and is good for a 1.5 hours classroom activity. It covers images that can motivate undergraduate students from class participation during the class activity.

2. Lesson Objectives
1. Define Quantitative, Qualitative
2. Classify each whether they are basic or applied, qualitative or
quantitative.
3. Distinguish the differences between and among different types of
researches
4. Discuss the research process
5. Select three discipline- based researches from the sources you
downloaded in journals, books and other reading materials for
critiquing
6. Internalize the use of disciplinebased researches in writing your
introduction and related literature
7. Type your initial research proposal using the institutional format
8. Send your soft copy of the initial research proposal to the email
address: atiram40@yahoo.com

3. QUALITATIVE RESEARCH
The researcher relies only from his personal
judgment or past experience with similar
problems, such tan an “intuitive” “feel” for the
situation to be sufficient for making decision.
Whenever a manager observes a problem, he
defines, formulates objectives, recognizes the
constraints and evaluates the alternatives.

4. QUANTITATIVE RESEARCH
One who lacks experience with similar problems,
or it is too complicated requiring a thoroigh
analysis, or a problem becomes repetitive, the
quantitativer analysis can maximize
effectiveness in decision making. Combning it
with qualitative, thus naks the best decision
possible.

5. BASIC VERSUS APPLIED
RESEARCH
Applied Research has some sort of application in
the "real world. Sometimes, basic researchers
have to respond by saying their research is
simply about knowing more and might have no
direct or obvious application; it's basically
knowledge for the sake of knowledge. It's
important to understand that achieving a good
understanding of behavior involves both basic
and applied research.

6. BASIC RESEARCH
Basic research is used to explore the fundamental
bases of behavior, without regard to how those
bases are manifested in the real world.
It aims to explain, predict, and describe fundamental
bases of behavior.
For example, a popular memory procedure is to have
people respond to words on a computer screen as
fast as possible (e.g., saying the word, pressing a
key).
This can tell researchers about how information in
your memory is linked to other information.

7. APPLIED RESEARCH
Applied Research aims to address and answer
real-world problems. Importantly, it is based on
previous theory. Examples of applied research
topics include Persuasion, Eyewitness Memory,
Clinical Treatments of Psychological Disorders,
Behavioral Interventions for children with
autism, Decision Making in Management, etc.

8. VARIOUS TYPES OF
RESEARCH
•
BASIC RESEARCH is concerned with knowledge for the sake
of theory. Its design is not controlled by the practical
usefulness of the findings.
• APPLIED RESEARCH is concerned with showing how the
findings can be applied or summarized into some type of
teaching methodology.
• PRACTICAL RESEARCH goes one step further and applies the
findings of research to a specific "practical" teaching
situation.
• A useful way to look at the relationships among these three
research types is illustrated in the diagram below. Each of the
three different types of research contributes to the other in
helping revise and frame the research from each category.

9. VARIOUS TYPES OF
RESEARCH
• A useful way to look at the
relationships among these
three research types is
illustrated in the diagram.
Each of the three different
types of research
contributes to the other in
helping revise and frame the
research from each
category.

10. Explanation
For example, practical research may be based on
theory that came from previously done basic
research. Or, theory may be generated by the
combination of results from various practical
research projects. The same bidirectional
relationship exists between applied research
and basic research or practical research.

11. THE 7 STEPS TO RESEARCH
PROCESS
Step 1: Identify and Develop Your Topic
Step 2: Find Background Information
Step 3: Use Catalogs to Find Books and Media
Step 4: Use Databases to Find Journal Articles
Step 5: Find Internet Resources
Step 6: Evaluate What You Find
Step 7: Cite What You Find Using a Standard
Format

12. Identify and Develop Your
Topic
• State your topic idea as a question. For
example, if you are interested in finding out
about use of bath soaps by college students,
you can pose the question, "What effect does
use of bath soaps have on the brand loyalty of
college students?"
• Identify the main concepts or keywords in your
question. In this case they are bath soaps,
brand loyalty, college students.

13. Find Background
Information
Test the main concepts or keywords in your topic
by looking them up in the appropriate
background sources or by using them as search
terms in the Coastal Bend College
Library Catalog and in online databases such as
JSTOR or CINAHL. Check the subject headings
listed in the subject field of the online record
for these books and articles. Then do subject
searches using those subject headings to locate
additional titles. Prepare the Matrix.

14. Use Catalogs to Find Books
and Media
Use keyword searching for a narrow or complex
search topic. Use subject searching for a broad
subject. Print or write down the citation
(author, title,etc.) and the location information/
Put all thos information in a Review of Related
Litature and Studies in a Matrix form.

15. Use Databases to Find
Journal Articles
Use online databases to find citations to articles.
Choose the database that best suits your particular
topic; for example, search Literature Online for
literary criticism topics, CINAHL for nursing topics,
and Academic Search Complete for psychology
topics. These databases and more are located on
the library's website under Online Resources. If the
full text is not linked in the database you are using,
write down the citation from the database and
search for the title of the journal in the
Library Catalog. The catalog lists the print and
electronic versions of journals.

16. Find Internet Resources
Use search engines and subject directories to locate
materials on the Web. As information on the
Internet varies in its reliability, it is suggested that
you use directories such as the Library's Delicious
Links [organized by subject] or Google Scholar,
which contains links to the library's resources
when available. (Note: To set up Google Scholar for
Coastal Bend College access at home, read this
guide [insert link]. To access the Library Online
Resources, you will still need to log in with
your Cougar ID.

17. Evaluate What You Find
You may be asked to utilize peer reviewed articles in your
assignments. Many journals are peer reviewed, meaning
that submitted articles are scrutinized by one or more
experts in the field before they are published in the
journal. Not all items in a peer reviewed journal have
gone through this process, however. These items may
include letters, editorials, news, and book reviews.
Generally, only the primary articles, such as studies or
review articles, are peer reviewed. You can search in
EBSCOhost Research Databases, Gale Databases, and
JSTOR for articles in peer-reviewed journals.

18. Cite What You Find Using a
Standard Format
• Give credit where credit is due; cite your sources.
• Citing or documenting the sources used in your
research serves two purposes, it gives proper
credit to the authors of the materials used, and it
allows those who are reading your work to
duplicate your research and locate the sources that
you have listed as references.
• Knowingly representing the work of others as your
own is plagiarism. Use a citation style approved by
your instructor. Style manuals are available at the
Library and are listed, along with examples, on
the Citations page.

19. LEST US WRITE
Directions:
Prepare a paragraph wheter you can cite one or
more author’s work/research. Put the
complete source in your Rview of Related
Literature/Studies Matrix.

20. THE INSTITUTIONAL
FORMAT RESEARCH
Direction: Find time to read the handouts
provided to you. Study the correct format we
require at CVCITC Research Journal. Type your
output in word document using our
institutional
format
and
send
to
atiram40@yahoo.com

21. WRITING INTRODUCTION
Weite a draft of your introduction and type usinr
format, send to atiram40@yahoo.com. This is
your homework.

22. ASSIGNMENT
1.Identify the specific sources of research problems
that you can use
2. List the characteristics of a good research problem.
3. Enumerate the steps of literature review in the
search of problems for research.
4. Differentiate research problems that are discipline
based from those that are action-based.
5.Recognize the value of a literature review matrix
6.Evaluate the literature review matrix sample
7. Make a literature review matrix as basis of
identifying good research problems