This PowerPoint Presentation on Marketing Channels is to be used in discussing a lesson in a 1.5 time frame classroom activity intended for the first year college students of CVCITC located in Santiago City, Philippines. You can also make use of this module in your classroom if you think it could help.

2. Objectives
1. Define Distribution/ Marketing Channel
2. Enumerate the types of marketing channels and
functions of Marketing Channels; and explain
each
3. Discuss why a business use intermediaries
4. Illustrate the factors that influence Channel
Selection and the Distribution Strategies used by
Firms
5. Reflect on this: “Why is the producer willing to
delegate some selling jobs to intermediaries

4. Meaning of Marketing Channel
 A marketing channel is a set of practices or activities
necessary to transfer the ownership of goods, and to move
goods, from the point of production to the point
of consumption
 It consists of all the institutions and all
the marketing activities in the marketing process.
 It is a useful tool for management. A link between
manufacturers and customers
 Accomplishes all the tasks necessary to effect a sale and
deliver products to the customer
 The tasks include making contact with potential buyer,
negotiating, contracting, and transferring the title to storage
of goods

6. Roles of Marketing Channels
 Links producers to buyers.
 Performs sales, advertising and promotion.
 Influences the firm's pricing strategy.
 Affecting product strategy through branding,
policies, willingness to stock.
 Customizes profits, install, maintain, offer credit, etc

7. Factors that Influences Channel Selection
 The nature of the product
 The nature of the market
 The nature of the company Market
Single
Prop.
Product
Partnership
or
Corporation
Nature of the Company

8. Distribution Strategies Used by Firms
-Improve customer service (Differentiation of Products,
Fast delivery)
-Reduce distribution cost (Economic Order quantity and
just-in time Inventory)
-Create time and place utilities(Year Round Consumption
VS Seasonal Production/Consumption- Storage)
-stabilize prices (Supply and Demand)
-influence channel decisions (proper selection of right
channel)
-control shipping costs Efective (Physical Distribution)

9. LET US REFLECT
Reflect on this: “Why
is the producer
willing to delegate
some selling jobs to
intermediaries

10. ASSIGNMENT
 Be ready for a Unit Test
 Read About Retailing and Wholesaling

11. Unit Test
Test I-Enumerate the following:
 1-5- key words on meaning of marketing channels
 6-10- roles of marketing channels
 Test II-Answer at least in three sentences bearing a
complete reasoning:
“Why is the producer willing to delegate some
selling jobs to intermediaries”