This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.

2. 1. Define Marketing, Marketing Concept, and Marketing
Strategy
2. Enumerate the 12 functions of Marketing and group
them according to clusters
3. Compare and contrast Marketing Concept, Product
Concept, and Selling Concept
4. Differentiate Marketing Strategy from Marketing
Concept
5. Explain the W’s of 4 P’s in Marketing Environment
6. Internalize the values that prepare you as a future
generalist and specialist
7. Evaluate the topics learned from the lesson that can
be applicable in the real world of marketing

4. TRANSACTION

7. Medina (2008)
- the transportation of goods
and services from the point of
production to the consumers
- It is the transfer of goods needs that
uses various forms like personal selling
and salesmanship; promotions and
advertising. They boost sales and
eventually facilitate in exchage process

12. Marketing Concept Versus
Marketing Strategy
The
Firm Target
Market
4 Ps
Receive relevant information
Use information
Contact and sell product
To attain a level of sales
Firm decide satisfying
a portion of Target
market wants-2 parties with unsatisfied needs
-desire/ability of parties to be satisfied
-way to communicate
-each has something to exchange

13. 4 Ps
-Product
-Price
-Promotion
-Place
Affects Marketing Environment
Social Forces, Economic Forces, Technological Forces,
Competitive Forces (pure, monopolistic, oligopoly, monopoly),
Regulatory Forces

17. 1.Study the next topic
2.Suggested additional assignment to be submitted
next meeting: Prepare a List of 10 business firms
operating nationwide which employs advertising as
a means of promotion
References: Medina, Roberto (2008) Principles of
marketing Revised Edition. Manila, Philippines Rex
Book Store. pp.2-11
Printed Materials, Syllabus