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Workshope slides docs20 v2
1. Greek Patients & Doctors
What they do in the Internet?
Kathi Apostolidis
Breast Cancer & Patient Rights Advocate
Volunteer Sector Consultant & Health Commentator
2. Social Media
in healthcare
is not a fad.
It has real value
3. Web2.0 & Social Media
Inexpensive
Immediate
Personal
Ubiquituous=Mobile
5. Internet penetration in Greece
YEAR
2012
2010 46.2%
2008
2006
33,5%
2004
2002 YEAR
2000
1998 9,1%
1996
1994
1 2 3
Approximately 5.1million internet users in 2011
7. Greek Internet User
• Younger men & women of 16-44 years
• High/medium socio-economic status
• Resident in urban/semi urban regions
• Often smart phone owner
8. Online Survey
Internet for health/healthc are
• 1.050 participants
• 3rd Quarter 2011
• 2/10 frequently use internet for
health/healhcare purposes
• 50% only some times
• 3/10 never
9. What Greeks search for
health/healthcare online?
• 69% search for healthcare information
• 43% search for specialist doctors &
hospitals
• 35% participates in blogs/forums
• 25% purchases online healthcare
products & services
10. What patients search on the internet?
• Learn about symptoms & disease
• Find an expert doctor
• Find a safe hospital
• Connect with other patients
• Share their experience
• Understand therapy options
11. How Greek Doctors use the internet?
• 60% search medical information
• 48% search data for research work
• 36% exchange views with peers in medical
sites, platforms, blogs
• 27% search for a doctor or hospital in their
specialty
• 26% purchase online products & services for
their practice
12. What patients think of online doctors?
• Still few trust online doctors
• Mutual scepticism
• Reach out to peer patients
13.
14. Thank you for your attention
Kathi Apostolidis-Breast Cancer & Patient Rights Advocate
Volunteer Sector Consultant & Health Commentator
@kgapo, #opnhealth
thwww.facebook.com/kathiapostolidis
www.facebook.com/#opnhealth
http://www.linkedin.com/in/kathiapostolidis
CREDITS: Art Work from Regina Holliday's Medical Advocacy Blog
A place where art, medicine, social media and pop-culture collide and
create a patient voice in health information technology.