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Greek Patients & Doctors
  What they do in the Internet?


Kathi Apostolidis
Breast Cancer & Patient Rights Advocate
Volunteer Sector Consultant & Health Commentator
Social Media
        in healthcare
               is not a fad.



It has real value
Web2.0 & Social Media

Inexpensive
              Immediate

                     Personal

  Ubiquituous=Mobile
What’s theChange
            agent?

    The Internet
800m. Users by   3 rd   Q.2011
Internet penetration in Greece
                                       YEAR
                         2012
                         2010                          46.2%
                         2008
                         2006
                                           33,5%
                         2004
                         2002                                  YEAR
                         2000
                         1998   9,1%
                         1996
                         1994
                                 1     2           3




Approximately 5.1million internet users in 2011
Facebook penetration-1st Trimester 2012
Greek Internet User

• Younger men & women of 16-44 years
• High/medium socio-economic status
• Resident in urban/semi urban regions
• Often smart phone owner
Online Survey
    Internet for health/healthc are

• 1.050 participants
• 3rd Quarter 2011
• 2/10 frequently use internet for
  health/healhcare purposes
• 50% only some times
• 3/10 never
What Greeks search for
      health/healthcare online?
• 69% search for healthcare information
• 43% search for specialist doctors &
  hospitals
• 35% participates in blogs/forums
• 25% purchases online healthcare
  products & services
What patients search on the internet?

•   Learn about symptoms & disease
•   Find an expert doctor
•   Find a safe hospital
•   Connect with other patients
•   Share their experience
•   Understand therapy options
How Greek Doctors use the internet?
• 60% search medical information
• 48% search data for research work
• 36% exchange views with peers in medical
  sites, platforms, blogs
• 27% search for a doctor or hospital in their
  specialty
• 26% purchase online products & services for
  their practice
What patients think of online doctors?



 • Still few trust online doctors
 • Mutual scepticism
 • Reach out to peer patients
Thank you for your attention
Kathi Apostolidis-Breast Cancer & Patient Rights Advocate
Volunteer Sector Consultant & Health Commentator


       @kgapo, #opnhealth
        thwww.facebook.com/kathiapostolidis
        www.facebook.com/#opnhealth


        http://www.linkedin.com/in/kathiapostolidis

        CREDITS: Art Work from Regina Holliday's Medical Advocacy Blog
        A place where art, medicine, social media and pop-culture collide and
        create a patient voice in health information technology.

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Workshope slides docs20 v2

  • 1. Greek Patients & Doctors What they do in the Internet? Kathi Apostolidis Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator
  • 2. Social Media in healthcare is not a fad. It has real value
  • 3. Web2.0 & Social Media Inexpensive Immediate Personal Ubiquituous=Mobile
  • 4. What’s theChange agent? The Internet 800m. Users by 3 rd Q.2011
  • 5. Internet penetration in Greece YEAR 2012 2010 46.2% 2008 2006 33,5% 2004 2002 YEAR 2000 1998 9,1% 1996 1994 1 2 3 Approximately 5.1million internet users in 2011
  • 7. Greek Internet User • Younger men & women of 16-44 years • High/medium socio-economic status • Resident in urban/semi urban regions • Often smart phone owner
  • 8. Online Survey Internet for health/healthc are • 1.050 participants • 3rd Quarter 2011 • 2/10 frequently use internet for health/healhcare purposes • 50% only some times • 3/10 never
  • 9. What Greeks search for health/healthcare online? • 69% search for healthcare information • 43% search for specialist doctors & hospitals • 35% participates in blogs/forums • 25% purchases online healthcare products & services
  • 10. What patients search on the internet? • Learn about symptoms & disease • Find an expert doctor • Find a safe hospital • Connect with other patients • Share their experience • Understand therapy options
  • 11. How Greek Doctors use the internet? • 60% search medical information • 48% search data for research work • 36% exchange views with peers in medical sites, platforms, blogs • 27% search for a doctor or hospital in their specialty • 26% purchase online products & services for their practice
  • 12. What patients think of online doctors? • Still few trust online doctors • Mutual scepticism • Reach out to peer patients
  • 13.
  • 14. Thank you for your attention Kathi Apostolidis-Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator @kgapo, #opnhealth thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from Regina Holliday's Medical Advocacy Blog A place where art, medicine, social media and pop-culture collide and create a patient voice in health information technology.