Mari Smith's social media keynote - presented at Peak Potentials' "World's Greatest Marketing Seminar" in Los Angeles on September 14th, 2013. Learn how to apply these six steps to your business and any social network sites you choose to use. Find out more about Mari's offerings at http://www.marismith.com/training/

1. © 2013 Mari Smith International, Inc
MARI SMITH
Social Media Thought
Leader
How To MasterHow To Master
The Social WebThe Social Web
In 6 Easy StepsIn 6 Easy Steps

2. © 2013 Mari Smith International, Inc
http://youtu.be/J69lmO3dngg

3. © 2013 Mari Smith International, Inc
Social MediaSocial Media OVERWHELMOVERWHELM

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DataData OverloadOverload
““90% of data in90% of data in
the world todaythe world today
has been createdhas been created
within the last twowithin the last two
years.”years.”
Source: IBMSource: IBM

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Your BIGGESTYour BIGGEST Social MediaSocial Media
CHALLENGE?CHALLENGE?

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TIME!TIME!

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Solution:Solution:

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In stillness,In stillness,
I find my true self.I find my true self.
~Deepak Chopra~Deepak Chopra

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1.1. ClarityClarity – FOCUS!– FOCUS!

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ExampleExample – Air Tahiti– Air Tahiti
Reiana Layton

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AirlinesAirlines –– TOP Socially DevotedTOP Socially Devoted

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DesignDesign –– eye-catchingeye-catching

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ExampleExample – Burcu Unsal– Burcu Unsal

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Personal Profile
vs.
Fan Page?
514k!514k!

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514,751
950,000
+
AudienceAudience – Friends, Fans, Followers,– Friends, Fans, Followers,
SubscribersSubscribers
Mari’s Peeps!
Mari’s Peeps!

18. © 2013 Mari Smith International, Inc
2.2. AuthenticAuthentic
VOICEVOICE
Online / OfflineOnline / Offline
CONGRUENCECONGRUENCE

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HumanizeHumanize

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Mayor of CalgaryMayor of Calgary
@nenshi@nenshi

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http://youtu.be/QUCfFcchw1w

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3.3. ContentContent

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Authority:
root word = Author

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RepurposeRepurpose contentcontent

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Give away
your best stuff

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4.4. EngagementEngagement

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EngagementEngagement is Queen!is Queen!

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MariMari says…says…
““Content is KING,Content is KING,
but engagement isbut engagement is
QUEENQUEEN
and she rules theand she rules the
house.” @marismithhouse.” @marismith

29. © 2013 Mari Smith International, Inc
SociallySocially DevotedDevoted
New standard of customerNew standard of customer
care in social mediacare in social media
• Open to fans (wall on forOpen to fans (wall on for
fan/visitor posts)fan/visitor posts)
• Respond to >65% ofRespond to >65% of
questions on your fan pagequestions on your fan page
• Respond in a timelyRespond in a timely
mannermanner
Source: sociallydevoted.socialbakers.com

30. © 2013 Mari Smith International, Inc
“The best businesses begin with
EMPATHY
@BrianSolis
”

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~Maya Angelou~Maya Angelou
I've learned that people
will forget what you
said,
people will forget what you
did,
but people will never forget
how you made them
feel.

32. © 2013 Mari Smith International, Inc
TwitterTwitter Shoutout!Shoutout!

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FacebookFacebook Shoutout!Shoutout!

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5.5. ConversionConversion

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PromotionPromotion – 20/80– 20/80

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Clear offers, CTA’s

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Example:Example:
Gina Alexander Photo HandbagGina Alexander Photo Handbag

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$28,000$28,000
in 24 hours!in 24 hours!

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6.6. Track & MeasureTrack & Measure

40. © 2013 Mari Smith International, Inc
How To Master The Social Web
In 6 Easy Steps
Step #1: CLARITY
Step #2: VOICE
Step #3: CONTENT
Step #4: ENGAGEMENT
Step #5: CONVERSION
Step #6: MEASURE

41. © 2013 Mari Smith International, Inc
COICOI vs.vs. ROIROI

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Recap
1.1. CLARITYCLARITY & Focus& Focus
2.2. AuthenticAuthentic VOICEVOICE
3.3. CONTENTCONTENT
4.4. ENGAGEMENTENGAGEMENT
5.5. CONVERSIONCONVERSION
6.6. Track &Track & MEASUREMEASURE

44. © 2013 Mari Smith International, Inc
Takeaways
• Content is KING; engagement is QUEEN.Content is KING; engagement is QUEEN.
• Curate “OPC”.Curate “OPC”.
• Post/share every day.Post/share every day.
• Repurpose your content.Repurpose your content.
• Be systematic. Use a Content Calendar.Be systematic. Use a Content Calendar.
• Delegate as much as possible.Delegate as much as possible.
• Add YOU in the engagement:Add YOU in the engagement: humanize!humanize!
• Be memorable by how you make peopleBe memorable by how you make people feelfeel..
• Strive for EXCEPTIONAL customer service.Strive for EXCEPTIONAL customer service.
• Keep it FUN!Keep it FUN!
• Ask for the sale!Ask for the sale!

45. © 2013 Mari Smith International, Inc
gotgot questions?questions?
Connect with Mari on these sites:
Facebook: www.facebook.com/marismith
Twitter: @marismith
Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith
Mari’s website: www.marismith.com