Video #2 of 3: How To Amplify Your Video Reach with Facebook Ads Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

1. @marismith @animoto
How To Get Started With
Facebook Video Advertising
by Mari Smith
1
Video #2 of 3
How To Amplify Your Video Reach with Facebook Ads

2. @marismith @animoto
Mobile:
Pages Manager App
Boost button
Ads Manager app
Desktop:
Boost button
Ads Manager
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Facebook Ad Tools

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Boost button = ‘lightweight’ ad interface
Use with Saved Audiences/Custom Audiences
Ideally, use Ads Manager
Campaign objective: choose ’Video Views’
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Boost Button vs. Ads Manager?

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Objective
Video views
Audience
Refine
Aim for 30k to 300k
Placements
Default
Budget & Schedule
Lifetime
Ad creative
New vs. Existing
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Step-by-step Video Ads

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Publish highly shareable
content
Allow 1-24 hours’ organic
reach
Promote in ‘batches’
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Apply the ‘Mari Method’

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Create for mobile
Short videos of 15 seconds or less
Drive up completions
Consider vertical or SQUARE format
Unique to mobile
Use captions
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Facebook Video Ad Tips

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Facebook’s Creative Hub
Get inspiration!
See examples!
Get ideas

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Video Ad Summary
1. Use Ads Manager
2. Choose ‘Video Views’
3. Use existing videos
4. Apply the ‘Mari Method’
5. Review the Creative Hub

9. @marismith @animoto
Facebook Video Workshop
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Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Video #2 of 3
How To Amplify Your Video Reach with Facebook Ads
Video #3 of 3
How To Get The Most Out Of Facebook Advertising:
Advanced Tips
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