Join Mari Smith, Premier Facebook Marketing Expert for this dynamic free training on the hottest Facebook topic: LIVE video and how to monetize your efforts. See the Facebook Live here: https://business.facebook.com/marismith/videos/10154887294340009/

1. @MariSmith
by Mari Smith
Premier Facebook Marketing Expert
1
How To Fully Optimize Your
Facebook Live Videos
with
Organic & Paid Reach

2. @MariSmith | marismith.com
Set goals & benchmarks
Reach
Views
Leads
Build BUZZ
Schedule?
Share
Embed on a web page
Email broadcast
Messenger & reminders
Other social
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Optimize: Pre-Show (organic)

3. @MariSmith | marismith.com
1. Share & promote your web page
2. Create a video post about your show
Use Ads Manager to promote the above 2
Test various audience segments
Use Custom Audiences
Use Engagement Audiences
Test CTAs
Drive to landing page
Lead Ads
Gather emails?
3
Optimize: Pre-Show (paid)

4. @MariSmith | marismith.com
Comments are key!
Ideas:
Location?
Mobile or desktop?
Messenger bot comment trigger
Contest
Shares!
4
Optimize: During-Show (organic)

5. @MariSmith | marismith.com
First:
Choose a great thumbnail
Edit the description if needed
Add a CTA button
Mari’s Ninja tip
Add captions
Mari’s Ninja tip
5
Optimize: Post-Show (organic)

6. @MariSmith | marismith.com
Apply the Mari Method
Allow between 1-24 hours post-show
Maximize organic reach
Allocate budget in Ads Manager
Segment & test ads
Check your results regularly
Adjust as necessary
6
Optimize: Post-Show (paid)

7. @MariSmith | marismith.com
Download your Live video
Upload to YouTube
Use rev.com for transcripts
$1/minute
Upload SRT file to your Facebook Live
Email follow up
Messenger follow up
Create a web page with embedded videos
Edit & repurpose videos
7
Optimize: Post-Show additional steps

8. @MariSmith | marismith.com
Include authentic CTAs!
Plan out your timeline
8
Monetize with Your Offers

9. @MariSmith | marismith.com
Get paid to broadcast!
Show sponsors
Use the ‘handshake icon’
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Monetize with Branded Content

10. @MariSmith | marismith.com
Criteria:
2,000+ followers
300 concurrent viewers
Live = >4 minutes
Facebook will notify you!
10
Monetize with Ad Breaks

11. @MariSmith | marismith.com
Once criteria met:
The $ icon turns on
You can take an ad break no more
than every five minutes
Viewers cannot skip ad breaks
11
Ad Breaks while live

12. @MariSmith | marismith.com 12
Summary
1. Build buzz before your show.
2. Encourage comments during
your show
3. Add captions & CTA button
4. Promote using Ads Manager
5. Email & Messenger follow up
6. Monetize with offers, sponsors &
ad breaks

13. @MariSmith | marismith.com
LIVE Video & Ads Training with Mari
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Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Go to:
www.marismith.com/fblive