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Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv

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NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET.

Part 2 = CONTENT THAT CONVERTS
Facebook Live Video Marketing – What To Say, and How To Generate Leads & Sales
See the live stream here:
https://www.facebook.com/marismith/videos/10154790222300009/

Veröffentlicht in: Soziale Medien
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Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLive.tv

  1. 1. @MariSmith BeLive.tv CONTENT THAT CONVERTS by Mari Smith in Partnership with BeLive.tv 1 PART 2 of 4 Facebook LIVE Video Marketing What To Say, and How To Generate Leads & Sales
  2. 2. @MariSmith BeLive.tv Facebook has entered digital television Create thumb-stopping content! Prep: Choose elements of your show: topic, focus, branding & audience Background/backdrop Grooming Gear: Lighting Microphone Camera Mobile vs. studio (stationary) 2 Part #1 Review – PREP & GEAR
  3. 3. @MariSmith BeLive.tv 3 Lighting - review Portable (mobile)? Rotolight Selfie ring light Studio? Ring light Tabletop light
  4. 4. @MariSmith BeLive.tv 4 Microphone - review Portable/simple? Lapel mic Studio Example: Heil PR-40 Broadcast Quality Microphone Shock Mount Pop Filter Mic Boom Arm & Clamp
  5. 5. @MariSmith BeLive.tv Laptop/desktop built-in Webcam Logitech HD External DSLR Canon, Sony, etc. 5 Camera - review
  6. 6. @MariSmith BeLive.tv Smartphone case Tripod (portable) Check out www.iOgrapher.com 6 More gear – review
  7. 7. @MariSmith BeLive.tv 7 CONTENT THAT CONVERTS PART 2 of 4 What To Say, and How To Generate Leads & Sales Facebook LIVE Video Marketing
  8. 8. @MariSmith BeLive.tv FOCUS Follow One Course Until Successful What PROBLEM is your expertise the SOLUTION to? Share your story Weave aspects of your personality in Be yourself Have FUN!  8 What to talk about?
  9. 9. @MariSmith BeLive.tv 9 Hot topics
  10. 10. @MariSmith BeLive.tv Hacks (shortcuts) Tips Tricks Top 5, Top 10 How-to’s Live demos Interviews (Part #3 next week!) FAQ/SAQ/MAQ Frequently asked questions Should ask questions Must ask questions 10 Topics for any niche/industry
  11. 11. @MariSmith BeLive.tv Aim for 15-20 minutes But, depends on your audience Check your stats/metrics 20% of all Facebook videos are broadcast live Daily watch time for live videos has quadrupled in the last year 11 Optimum length for Live?
  12. 12. @MariSmith BeLive.tv Always. Include. A. CTA.!!!!! Contests Connect to an app Shortstack, Wishpond, 22Social, Rafflecopter, Gleam, Woobox Giveaway Free gift/download Quizzes Messenger Bot integration Comment triggers 12 Using BeLive.tv for lead gen
  13. 13. @MariSmith BeLive.tv 13 Comment now with: fblive(or fb live or facebook live)
  14. 14. @MariSmith BeLive.tv FIRST – ensure you have a plan mapped out Drip sequence Emails Messenger sequence Purpose? Nurture AND drive to action 14 The fortune is in the follow up!
  15. 15. @MariSmith BeLive.tv Product demo Use BeLive.tv’s desktop sharing feature Specials Customer testimonials (interviews) Free content (webinar) Include a special, time-sensitive offer Auctions 15 Using BeLive.tv for sales
  16. 16. @MariSmith BeLive.tv 16 Example #1
  17. 17. @MariSmith BeLive.tv 17 Example #2
  18. 18. @MariSmith BeLive.tv 18 Example #3
  19. 19. @MariSmith BeLive.tv 19 Example #4
  20. 20. @MariSmith BeLive.tv Facebook Shop Landing page Payment (merchant account, PayPal) Shopify Thank you page Follow up emails, system Ensure everything is simple, clear, obvious, compelling Test, test, test!!! 20 Sales set up
  21. 21. @MariSmith BeLive.tv Organically integrate mentions of your offer throughout your talk Examples “In a moment, I’ll share how you can (easily generate leads for your business using these methods)” “Coming up shortly, we’ll review (how you can join our team today at no cost)” “At the end, you’ll receive an exclusive code (for VIP access)” Also case studies, testimonials, success stories Goal = pique the interest and curiosity of your viewers 21 Seeding
  22. 22. @MariSmith BeLive.tv Messenger bots Generate leads Nurture relationships Build trust Make sales! Customer support Special offers 22 Conversational commerce
  23. 23. @MariSmith BeLive.tv 23 Relationship marketing Focus on making people HAPPY! 
  24. 24. @MariSmith BeLive.tv 24 Summary 1. What is your FOCUS? 2. Choose a topic/format. 3. Set up your lead generation system(s). • Key = follow up! 4. Set up & test your sales process. • Landing page, shop, etc. 5. Practice with BeLive.tv in a private group and/or use testing mode.
  25. 25. @MariSmith BeLive.tv Video Training Series 25 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com Part #1 of 4 PREPARATION & GEAR: Getting Started & Getting The Right Equipment Part #3 of 4 CONDUCTING INTERVIEWS: Talk Show Tips, Visuals & More! NEXT: Part #2 of 4 CONTENT THAT CONVERTS: What To Say, and How To Generate Leads & Sales

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