The Future of Facebook: What Marketers Need To Know for 2018 and Beyond
Watch the companion Facebook Live here:
https://www.facebook.com/marismith/videos/10155226323975009/
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Facebook Business Briefing with Mari Smith - March 2018
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FACEBOOK
BUSINESS
BRIEFING
The Future of Facebook:
What Marketers Need To Know
for 2018 and Beyond
MARI SMITH – Premier Facebook Marketing Expert
CEO, Mari Smith International, Inc.
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•Premier Facebook Marketing
Expert
•Hired by Facebook & Fortune
500 Companies
•Globetrotting Speaker
•Brand AmbassadorMARI SMITH
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THIS is what Facebook is focused on…
• Netflix, YouTube, Amazon, Hulu – LOOK OUT!
• M! Conversational Commerce
• Groups, groups, groups = meaningful social interaction
• Hello Instagram!
• Yo, what’s up, WhatsApp?
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FIVE FACEBOOK
VIDEO FACTORS
“We identified five factors related
to the rise of online video viewing”
Smartphones
Shorter attention spans
Binge-watching
Importance of context
Thrill of novelty
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A recent eye-
tracking study
shows people
gaze FIVE times
longer at video
than static
content on
Facebook &
Instagram.
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Increased investment in original content
• The big 3 SVOD increased
investment in content
from $5.5Bn to $13Bn in
four years
• Netflix to spend up to
$8bn in 2018 with the aim
of making half its catalog
original series
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Increase in number of digital original shows
• Amazon is top
• Netflix playing catch up
• Apple Music & Facebook
Watch now on the map
• YouTube Red increasing
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Increase in exclusive streaming rights
Golden Globes Red Carpet Pre-Party
India Premier Cricket League
Facebook bid $600M
Winning bid went to Rupert Murdoch’s
Star at $2.6Bn
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VIDEO AD BREAKS
New (CHEAP!) television ads
5-15 seconds
Pre-roll and in-stream video ads
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not a ‘buy my stuff’
copywriter.
Think more like a
SCREENWRITER,
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Facebook Watch – got your show?
• Facebook is favoring
CREATORS
• Facebook Live Producer is
coming
• Episodic content
• Apply at:
http://bit.ly/fbwatchform
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43% of marketers
said they’d
create more
video content if
there were no
obstacles like
time, resources,
and budget.
~Buffer
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How my winners are winning!
• Right strategy
• Right tools
• Right templates
• Right content
• Right targeting
• Right engagement
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Conversational commerce
• It’s all about how you
make people
FEEEEEEEEL!
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“A sale isn’t made
until a conversation
is started.
Marketers need to
focus on creating
conversations, not
leads.
Conversations
create revenue.”
David Cancel, CEO Drift
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“Content is King…
but Engagement is
Queen and she rules
the house.”~ Mari Smith
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Messenger groups as:
• Engagement Pods
• Mastermind
• Peer support network, sharing, coaching
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The Future is Relationships
• Focus on your
community managers
• Moderators,
relationship builders
• Teach best practices
for community
engagement
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