notes from the conference

1. picnic10 „what are you bringing?“ september 22, 23, 24 redesign the world, david gallo
we need to redesign ourselves first to be able to redesign the world. look at it as if it would
the next generation enterprise meets the next generation consumer, david roman be the first time.
the next generation enterprise: operate as a network (eschew hierarchy and silo structures),
are highly adaptive (thrive in culturally diverse settings), have a global mindset (multiple vanishing in digital age, van ratliff, wired.com
perspectives and value systems co-exist) explained how he did it. for friends on facebook, he contacted people with thousands of
friends. fake business card does the job in real life. Discovered through serial number of
the ne(x)t generation (16-35): 1 billion, huge and growing buying power, passion for camera used for flickr pictures, searched for earlier pictures of same camera.
creative networking, expect to explore and play, credibility and values are key, socially
responsible, punishment of brands instead of ignorance future directions for mobile cultural content
gilian schrofer: tour of amsterdam: ams 3.0 explore amsterdam mit qr codes
transmedia (as tool for social change), ania ondine and dan hon, mooi.com, concern.nu/gastgastgeber, the public wants to look behind the curtains
multiple platforms and multiple story forms, creating a unified story world, within fully
integrated experience for common purpose, audience participation is key, leave the door sebastian chan: audience: makers, tinkerers, creators, designers, usage mobile: pre, during,
open for people to participate, not only participate in but influence the story (participatory post datacloud surrounding objects, sydney: 3.4% of traffic on mobile, 91% on ipad,
culture, henry jenkins), lean forward model instead of lean back model of mass media, android, iphone, etc., qr codes are alerting people that there is more to see, problem:
people want to stay up and take action, what emotional journey you want the audience people need to find and use the app, usability still poor, powerhouse layer in layar /
experience? streetmuseum. where is the story in augmented? stories are the compelling element.
example: urban augmented reality nai. user experience, user experience, user experience
Design architecture for the story world: take into account pyramid (producers,
players/contributors, passives/lurkers): give each sector of the pyramid something to do, michael edson: slideshare.net/edsonm, increase and diffusion of knowledge
timeline for storytelling with little snippets (episodes). Important: container for people to doing „work that matters“, mobile as a tool for work, to accomplish things
get up to speed when joining later, story world gateways (how can you access the story in 12 years 131tb storage on iphone! not a toy, an impressive tool to get things
world), keep it simple, people know how to read wrap ups in linear story telling (30s accomplished!!!! the mobile of the future has a human attached to! people will know the
summaries), use conventions people are used to (tv still biggest piece of pie), end needs to internet as a mobile device, distributed knowledge creation will be normal, it’s all about
be big bang conclusion, how do you get people to interact in real world? network effects
http://conversations.nokia.com/2010/06/22/conspiracy-for-good-a-call-for-heroes/ jarmo eskelinen: company for building bridges between people and services, comlexity is
http://www.spoke.com/ (episode game about privacy and identity online, weekly releases) the big issue, the sweet point: tech, seed, patterns: using technology becomes a pleasure,
mobile cloud: everything will go that directions, you cannot beat it: more cheap, more
rethinking design thinking, paul pangaro effective than having server in the basement, pipeline services are out of date, cloud
design: intersection of technology, business and human value, process: observe services are the future, ubiquitous access is a critical factor for success, always on – shared
(ethnography, design of the conversations), brainstorm (open-ended idea generation, lifes , location: mark, tag, purchase. IOT, what kind of taggng and interaction systems will
finding the focusing problem: economic and social), prototype (make and test, prototype a we build? invisible rfids embedded in buildings, ipr protection? can we own our personal
solution). Inbetween: evaluate and iterate on and on and on.... space in cloudland? served by corporations, but not managed by corporations, the device is
just the tool between you and the cloud
making design real, tim kobe
service design = design with a purpose, „the extent to which you have a design style is the david vogt: it’s all about passion, about creativity and willingness to change. information
extent to which you have not solved the design problem.“ charles eames, we shape age becomes experience age, meaningfullness of story and participation where always key,
companies that people love, things that change the way people feel and do. simple, honest, essentiell questions: was it about my community? was i meaningfully involved? was i really
relevant. 50% of purchase is based on wom, 80% of wom is generated by a direct socially engaged? sky (astrology/ astronomy): yes, ever since then: no. until: mobile web
experience. nobody is as good as everybody (first to have the potential), renaissance 2.0: new form of storytelling (forget information,
forget interaction) it’s about: grounded (literally), participative (meaningfully), engaging
meet the makers, matthew stinchcomb (socially), fulfilling (personally)
social commerce for people that want to buy products that have a meaning und meet other
people that want to buy products that have a meaning, but also the people that make the foursquare, location based social network, dennis crowley
products like at the good old market hall. the company has built a feature that recommends new locations users ought to visit, based
on their past activity, their to-do lists and what's popular at the moment. in the future,
the future of social media, university of amsterdam including passive location tracking and push notifications of nearby recommendations
predictions of activities: analysis for feeds to find out what people are doing at certain (recommendation + geofencing), and identification of topic experts based on check-in
periods of time (e.g. saturday evening): mining people’s lifes, private conversations in behavior. http://aboutfoursquare.com/recommendations-engine/
public: rules of communication change, people want feedback from people not
organizations, they want that a person of that organization cares, 19% of tweets mention a post media, jeff jarvis
brand, 20% of brand-related tweets express feelings, brand personality defined through content is everywhere, question: how do we add value? news: new structure, new form, new
social media mentions related to the brand (what kind of a person would the company be?) opportunity, how do you help them do what they want to do better, hyperpersonal

2. newsscreen, mobile = local = me, do what you do best and link to the rest, „if the news is things! To power the planet plant millions of living computers that generate the energy
that important, it will find me“ college student to research, 2009, ny, a bill of rights in necessary, science (program life) in that area necessary to feed earth population in the
cyberspace: http://www.buzzmachine.com/2010/03/27/a-bill-of-rights-in-cyberspace/ future). Fundamentally important to all of us, hybridization + watson-crick duality,
hybridization (wikipedia): in genetics: the process of combining different varieties or
collapsus of marketing and media, tommy pallotta species of organisms to create a hybrid, vehicles: alteration of a vehicle into a hybrid
multiplayer music video where people can interact with eachother in the „storyworld“, the electric vehicle. in Globalisation theory: an ongoing blending of cultures.
inbetween is the interesting thing, interactive documentary (this is transmedia!),
collapsus.com enabling the bio-based economy: importance of open innovation, robert kirschaum
3p concept: people, planet, profit, sustainism: the new modernism: sustainism.com
redesign memories, aza raskin
peak-end rule (memory is hiding things, you only reliably remember biggest point and the smarter cities, edward bevan
very end), memoy is failable 25% have memory change, past action are the best predictor of making the world work better: 1. the world is becoming smarter. The environment gets
future decision, broadcasting- farrowcasting, product placement will be uncomfortably instrumented (embedding sensors) and intelligent. 2. you can’t control complex systems:
personal (facebook), how to create a false memory? social demand, imagining the event, be confident about the self-regulating effects, don’t’ try to change the rules, what you can
don’t consciously control the info, why let your life be edited? our personal past will be do: collect more and more accurate data, understand better and predict reactions better. 3.
rewritten by the marketer. cities matter most: highest concentration of everything. 4. you are part of the problem:
therefore we should all be part of the solution. If you don’t change your mind, who will?
if advertising is dead, why won’t it go away? steve hayden
wired: (even) the web is dead, advertising: a bastard art supported by pseudo science. user-driven open innovation for services, veli-pekka niitamo,
companies are buying stadions, places and buildings to create visibility, relevance and human, usage, local, thematic, european, global level, customer innovation enabling value
experience in real world, more opportunities to reach more channels through more co-creation, nokia: masscustomization / co-creation project meego, process: consumer
channels than ever before, don’t protect the intellectual rights of something you want to be need, key enabler, customization fucus
spread, thegreatschlep.org (obama campaign), a brand is the highest form of data
compression, nothing happens until somebody sells something, fightglobalwarming.com !
!
redesign the city, augmented location based: 7 stories.
everybody adds his personal story to locations and helps building up the story about the
place (haben wir für swisscom vorgeschlagen ! bestsceneintown.com
redesigning design, tom hulme
diverge: create choice vs. converge: make choice, divergent and convergent thinking
simultaneously, not once, but on a ongoing process, shorten feedback loop and redesign
retail experience of apple in ny (top ten objects (5) people have taken pictures of in ny),
apple is the best co-creation example with the app store, 37signals.com, dustin, american
airlines, everybody will participate in design and they will get airtime because we love
stories of underdogs, business model design (holistic approach): riversimple, hackfwd,
prototype systems: vegetarian restaurant: with van at different locations with different
menus, business in beta, very company needs to be in beta, consumers are very forgiving
and give feedback, but you have to move forward, otherwise consumers will punish you,
democratizing design: collaboration works best between diverge people, openideo, pepsi
crash the suerbowl, understand your community and its motivations: intrinsic (eg status)
and extrinsic (eg money), example: openideo, social rewards
the penumbra of authorship: the future of publishing, cory doctorow
the value of content is the number of people that know (and value), if you don’t digitalize
content, people will do it within no time (see harry potter examples), content monopoly at
apple and amazone, bad for authors and even worse for consumers: we should be able to
loan our books also in the future, with digital books we no longer own books, but only rent
them (digital rights management and license agreements)
programming life: living software, stephen emmott
living software, biomolecular computing, cellular decision making (virus/bacteria killing),
creates energy, software is programmable, if our body is living software, it is also
programmable, how can we program life? dsd, sequence determines function: can simulate
dna and manufacture dna, this century is about programming life! the last one was about
programming silicon. potential: completely change understanding and perception of living