This resource is for student journalists, whether they are just getting started with social media or wanting to build on what they already are doing.

1. JEA/NSPA Fall National Convention
Marina Hendricks | Newspaper Association of America | Arlington, Va.
November 16, 2012

2. Why Do Social Media?

3. Why?
Go where your audience is

4. Why?
Raise awareness of your
publication

5. Why?
Share extra material

6. Why?
Model responsible usage

7. Things to Consider

8. Things to Consider
✤ What does our school community use?

9. Things to Consider
✤ What does our school community use?
✤ Are there restrictions on use?

10. Things to Consider
✤ What does our school community use?
✤ Are there restrictions on use?
✤ How do social media fit into our program?

11. Things to Consider
✤ What does our school community use?
✤ Are there restrictions on use?
✤ How do social media fit into our program?
✤ What revisions do we need to make to our editorial policy?

12. Things to Consider
✤ What does our school community use?
✤ Are there restrictions on use?
✤ How do social media fit into our program?
✤ What revisions do we need to make to our editorial policy?
✤ Who is responsible for our social media?

13. Things to Consider
✤ What does our school community use?
✤ Are there restrictions on use?
✤ How do social media fit into our program?
✤ What revisions do we need to make to our editorial policy?
✤ Who is responsible for our social media?
✤ How do we resolve staff conflicts?

14. Things to Consider
✤ What does our school community use?
✤ Are there restrictions on use?
✤ How do social media fit into our program?
✤ What revisions do we need to make to our editorial policy?
✤ Who is responsible for our social media?
✤ How do we resolve staff conflicts?
✤ How do we resolve audience conflicts?

15. Public Relations vs. Journalism

17. Benefits of Social Media

18. Benefits
Enhance reporting

19. Benefits

20. Benefits
✤ Expand coverage

21. Benefits
✤ Expand coverage
✤ Traditional story package

22. Benefits
✤ Expand coverage
✤ Traditional story package
✤ Live tweeting (Storify later)

23. Benefits
✤ Expand coverage
✤ Traditional story package
✤ Live tweeting (Storify later)
✤ Facebook/Google+ updates

24. Benefits
✤ Expand coverage
✤ Traditional story package
✤ Live tweeting (Storify later)
✤ Facebook/Google+ updates
✤ Instagram/Flickr photos

25. Benefits
✤ Expand coverage
✤ Traditional story package
✤ Live tweeting (Storify later)
✤ Facebook/Google+ updates
✤ Instagram/Flickr photos
✤ YouTube/Vimeo video

26. Benefits
✤ Expand coverage
✤ Traditional story package
✤ Live tweeting (Storify later)
✤ Facebook/Google+ updates
✤ Instagram/Flickr photos
✤ YouTube/Vimeo video
✤ Pinterest boards

27. Benefits

28. Benefits
Explore emerging platforms

29. Benefits
Explore emerging platforms
Teach new users

30. Benefits

31. Benefits
Demonstrate mature behavior

32. Benefits
Demonstrate mature behavior
Discourage cyberbullying

33. Advice

34. Advice
Study other media

39. Advice
Be professional

42. Advice
Respond promptly

43. Advice
Correct mistakes ASAP!

45. Good Reads
✤ High school media online (map and links)
http://www.jeadigitalmedia.org/high-school-media-online/
✤ High school media on Twitter (spreadsheet)
http://www.jeadigitalmedia.org/2009/04/02/high-school-media-on-twitter/
✤ High school media on Facebook (spreadsheet)
http://www.jeadigitalmedia.org/2009/11/06/high-school-media-on-facebook/
✤ JEA Digital Media
http://www.jeadigitalmedia.org/
✤ JEA Scholastic Press Rights Commission
http://www.jeasprc.org/

46. Good Reads
✤ Romenesko (media industry news)
http://jimromenesko.com/
✤ The Buttry Diary (digital media blog)
http://stevebuttry.wordpress.com/
✤ MediaWire/The Poynter Institute
http://www.poynter.org/category/latest-news/mediawire/
✤ Mashable (social media news/Web tips)
http://mashable.com/

47. What’s Next?

48. Need Help?

49. http://hendricksproject.wordpress.com

50. Thank You!