1. July 18, 2013
Social Media in Practice
Marina Hendricks | Newspaper Association of America | Arlington, Va.

2. By the Numbers

3. By the Numbers: Teens
✤ 65% of U.S. high school students get news and information from the
Internet several times a week
✤ 50% use mobile devices for the same purpose
✤ 70% use social media at least several times a week for news and
information
✤ 47% spend some time seeking information about what’s happening at
school
Future of the First Amendment: 2011 survey of high school students and teachers

4. By the Numbers: Teens
✤ 23% have a tablet – a level comparable to the adult population
✤ 93% have a computer or access to one at home
✤ 71% with home computer access say the one they use most often is
shared with other family members
Teens and Technology 2013, Pew Internet and American Life Project

5. By the Numbers: Teachers
✤ 49% say emergence of the newest digital media forms has harmed
student learning
✤ 53% require students to use the Internet monthly
✤ More than 4 in 5 say it’s “very important” to …
̶ teach students how to use online information
̶ be safe online and protect their online privacy
̶ use search engines
Future of the First Amendment: 2011 survey of high school students and teachers

6. Why Social Media?

7. Why?
Go where your audience is

8. “Assuming your audience is middle school and up, you're
hitting these kids where they live. … If they can't get it on
their phone, they're not caring about it. Newspapers, for
many of these kids, are relics.
Matthew Schott, Francis Howell Central High School, St. Charles, MO

9. “If [you're] not teaching kids how to use Facebook and
Twitter, [you’re] abandoning [your] audience. … Every
reporter worth their salt is on Twitter, as is every major
publication.
Matthew Schott, Francis Howell Central High School, St. Charles, MO

10. “… NIE can be a means to teach kids about the importance
of thinking about what they publish. Newspapers don't
publish anything anywhere. They fact-check, write and edit
tweets [and] Facebook posts, as well as the stories and
photos they publish.”
Matthew Schott, Francis Howell Central High School, St. Charles, MO

11. Why?
Raise awareness of your
program

12. Why?
Raise awareness of your
program

13. Why?
Put the spotlight on your audience

14. Why?
Showcase your products

15. Why?
Showcase your products

16. Why?
Explore emerging platforms
Teach new users

17. Why?
Help fight cyberbullying

18. “If we begin by expecting that our students will be online as
part of their daily lives, and engaged in multimedia
communication, then teaching them how to act to their
advantage within physical and cyberspace networks
becomes less optional and more imperative. … [Robust
online participation] involves demonstrating respect for the
rights and responsibilities of self and others in the digital
commons.”
Greenhow and Robelia, 2009

19. Why?
Raise awareness of
news literacy

20. Advice

21. Advice
Study other practitioners

26. Advice
Be professional

29. Advice
Respond promptly

30. Advice
Correct mistakes ASAP!

32. Things to Consider
✤ What social media do our local schools use?
✤ Are there restrictions on use?
✤ How do social media fit into our program?
✤ Who is responsible for maintaining our social media?
✤ What do we want to share?
✤ How can we use social media to foster news literacy?

33. Good Reads
✤ High school media online (map and links)
http://www.jeadigitalmedia.org/high-school-media-online/
✤ High school media on Twitter (spreadsheet)
http://www.jeadigitalmedia.org/2009/04/02/high-school-media-
on-twitter/
✤ High school media on Facebook (spreadsheet)
http://www.jeadigitalmedia.org/2009/11/06/high-school-media-
on-facebook/
✤ Journalism Education Association (JEA) Digital Media
http://www.jeadigitalmedia.org/
✤ JEA Scholastic Press Rights Commission
http://www.jeasprc.org/

34. Good Reads
✤ Romenesko (media industry news)
http://jimromenesko.com/
✤ The Buttry Diary (digital media blog)
http://stevebuttry.wordpress.com
✤ MediaWire/The Poynter Institute
http://www.poynter.org/category/latest-news/mediawire/
✤ Mashable (social media news/Web tips)
http://mashable.com/

35. Need Help?

36. http://hendricksproject.wordpress.com

37. Thank You!